SchoolCEO: K-12 Marketing + Communications

Season Finale

Today we wrap up Season 4 of the podcast with a look back at previous episodes.  SchoolCEO Original Research:  What Parents Want: School Communication Best Practices in

Encore! William D. Parker of Principal Matters

Today we’re sharing an encore presentation of our interview with William D. Parker.  Listen to Parker’s Principal Matters podcast on Apple.  Subscribe to our newsletter

Two-Way That Works For You

Today we review how to make two-way work for you.  Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours.  Check

One Way to Two-Way

Today we discuss why you should keep all two-way communication to a single platform.   Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for mo

Positive Two Way

SchoolCEO Podcast Season 4, Episode 41: Positive Two-Way Summary: Today we discuss why two-way communication should be a tool for sharing positive updates.  Read Talk

Two-Way Strategy

Summary:  Today we discuss why two-way communication is so important.  Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beef

Break Through the Noise Now

Summary:  This year’s SchoolCEO conference is all about breaking through the noise to differentiate your district in an era of school choice. Join us September 24th & 25

Crisis Comms Strategy

Summary:  Today we discuss how to address crisises in your strategic communications plan.  Listen to our longer Season 3 podcast episode on communicating in a crisis. 

Content Calendars

Summary:  Today we discuss creating content guidelines and calendars into your comms plan.  Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/.  V

Different Socials' Strengths

Summary:  Today we continue to discuss the best digital channels for your communication strategy, focusing on social media this time.  Show Notes:  Listen to Does Soci

Choosing Channels You Own

Summary:  Today we discuss the next step for creating a long term communication strategy—choosing the right channels for the right audiences.  Show Notes:  Read our fi

Crafting Key Messages

Summary:  Today we discuss Step 3 for creating a comprehensive comms strategy—crafting your key messages (without alienating your audience).  Show Notes:  For more adv

Personas of Interest

Summary:  Today we discuss Step 2 for creating a comprehensive comms strategy—segmenting your stakeholders. Show Notes:  For more advice on crafting your own audience

Strategy Begins With Surveys

Summary:  Today we’re discussing the first step in designing a long term communication plan: gathering feedback.  Show Notes:  Subscribe to our newsletter at https://w

NSPRA 25 Takeaways

Summary:  Today we’re reviewing some of our biggest takeaways from this year’s NSPRA National Seminar.  Show Notes:  Read our original research projects to find out Wh

Encore: Directing Strategic Communications with Lesley Bruinton, APR

Summary:  Today we’re replaying our interview with NSPRA 2025 Presidents Award Winner Lesley Bruinton, APR on the subject of strategic communication. Show Notes:  Subs

SWOT Analysis Recap

Summary:  Today we review our SWOT analysis of school comms and discuss where to go from here.  Show Notes:  Subscribe to our newsletter at https://www.schoolceo.com/s

No Dejes Que El Idioma Sea Una Barrera

Resumen:  Hoy discutimos cómo involucrar en lugar de alienar a su comunidad de habla hispana.  Mostrar notas:  Este episodio presenta extractos de un artículo de la re

Don't Let Language Be a Barrier

Summary:  Today we discuss how to engage rather than alienate your Spanish speaking community.  Show Notes:  This episode features excerpts from a 2022 SchoolCEO Magaz

Encore: Schoolhouse Burning

Summary:  Today’s episode is an encore of our 2021 interview with Derek W. Black, author of Schoolhouse Burning.  Show Notes:  Read Schoolhouse Burning by Derek W. Bla