Marketing · Jeremy Enns & Justin Jackson | Podcast Marketing Strategists

Roast My Podcast | Podcast Marketing Teardowns & Growth Advice

by Jeremy Enns & Justin Jackson | Podcast Marketing Strategists

You only get one shot to win over a new podcast listener. Which means you need to make your first impression count. That's where we come in. In every episode, we roast one of our listener's show's podcast packaging to identify what they're doing well to attract new listeners... and where they're likely turning people off. Step by step, we walk through the typical podcast listener acquisition process and dissect each show's title, cover art, show description, episode titles & descriptions, and more. Along the way, we break down the hidden psychology that causes listeners to choose one show over another, offer personalized marketing suggestions, and share our opinions on what works when it comes to podcast growth. If you're looking to increase your discoverability and improve your podcast listener acquisition, we'd love for you to join us, and—if you dare—submit your own show to be seasoned, skewered, and roasted by leaving us a review with your show name.

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Latest episodes

Showing 9 · updated from the feed

Roasting a Tim Ferriss Knock Off Podcast for copying an Outdated Playbook

Tim Ferriss is one of the most successful podcasters of all time. Sure, he got started early and has been creating his show for more than a decade. That helps. But you

Sep 11
32 min

Roasting the Most Boring (Yet Weirdly Intriguing) Podcast You’ve Ever Heard Of

In this episode of Roast My Podcast, we roast Meredith Brasher's podcast, Insurance vs History. We break down what's working, what's not, and what you can learn to impro

Sep 10
49 min

Roasting A Film Industry Podcast that was Begging to be Criticised

In this episode of Roast My Podcast, we roast Open to Criticism's podcast's packaging. We break down what's working, what's not, and what you can learn to improve your p

Sep 9
41 min

Roasting a Niche & Nerdy History Podcast… that Ended up Blowing Our Minds

In this episode of Roast My Podcast, we roast Dirk Hoffman-Becking's History of the Germans podcast's packaging. We break down what's working, what's not, and what you c

Sep 8
35 min

Roasting a Hot New Tech Podcast to Find Out if it’s Worth the Hype

In this episode of Roast My Podcast, we roast a beloved tech podcast, @PrimaryTechShow, from @beardfm, the former host of @AppleInsider. We break down what's working, wh

Sep 4
41 min

Roasting a Copywriting Podcast for Breaking all the Copywriting Best Practices

Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit context, podcast SEO strategy, sharpening your episode titles, and more. In this ep

Sep 4
42 min

Roasting the “#1 Christian Parenting Podcast” for Making Dubious Claims

In this episode of Roast My Podcast, we roast The Empowered Stepmom's podcast's packaging. We break down what's working, what's not, and what you can learn to improve yo

Sep 4
34 min

Roasting a Fashion Design Podcast for Sounding Way too Salesy

In this episode of Roast My Podcast, we roast the How Fitting podcast's packaging to break down what's working, what's not, and what you can learn to improve your podcast

Sep 4
32 min

Roasting a Fitness Podcast for Pushing its Luck with its Messaging

In this episode of Roast My Podcast, we roast @witsandweights podcast packaging to break down what's working, what's not, and what you can learn to improve your podcast c

Sep 4
25 min