The Admissions Directors Lunchcast

Partner Series - Atmosphere TV

A special episode with Atmosphere TV. You know those screens in every bar, restaurant, salon, and dentist's waiting room? Chris Aragon explains what "audio-optional vide

What Actually Works - That Nobody Wants To Admit?

Season finale. What actually works that nobody wants to say out loud? This week: the case for fewer AP courses and more trades, why most enrollment problems are really f

Financial Aid Communications (What Actually Works?)

The aid package is confusing. This week: why families misread aid letters before the letters even arrive, what "standard assets" actually means, and one guest's case tha

Partner Series - Square One Consulting

Why does a student start an application but never finish it? Why can a generous financial aid offer feel disappointing to a family? On this episode of the Admissions Dir

Student Ambassadors (What Actually Works?)

Your tour guide is the whole visit, and you barely control what they say. This week: what students actually remember from a campus visit, why the climbing wall keeps mak

Campus Visits (What Actually Works?)

Which parts of the campus visit actually move a student, and which parts are just choreography? This week: why the library might be the wrong first stop, whether a self-

Partner Series - The College Board Strategic Advisory

A special episode with The College Board. Social intelligence analyzes that conversation—from students and parents to alumni, faculty, and media—to provide campuses with

Partner Series: AmbioEDU

A special episode with Ambio. Streaming ads for higher ed, and the part enrollment leaders have been waiting on: attribution you can actually take to a board. Kelsey And

Partner Series: Campus ESP

A special episode with CampusESP. Figuring out when, how, and about what to engage parents has been a vexing challenge for many of us. From limitations (not having paren

Parent Communications (What Actually Works?)

Every email you send lands at somebody's kitchen table. This week: what parents are actually worried about underneath the questions they ask, how much of the conversatio

Partner Series - Custom Viewbook

A special episode with Custom Viewbook. Most of us are still guessing at the top of the funnel. Sarah Ailes walks us through what a student actually experiences in the f

Calls & Texts (What Actually Works?)

Students don't want to talk on the phone. Or do they? This week: what actually lands in a call or a text, when outreach tips from helpful into intrusive, and why a growi

The Secret Roundtables

More on the secret roundtables — this time, what's actually going to be discussed. Megan Cooley on email marketing: what happens when nobody has time to think strategica

Social Media (What Actually Works?)

Everyone's posting. What's actually landing? This week we're asking what moves a student versus what's just noise we're all making at each other ... the polish-versus-au

Recruitment Travel (What Actually Works?)

Season 12 starts where the fall always starts: on the road. This season we're asking one question: what actually works? Not what's trendy, not what we've always done. Fi

The Secret Episode

A short one, and a quiet one. Teege and Megan Cooley are running a series of secret roundtables on Thursday, October 8, a block from the NACAC convention center. No slid

Season 12 Teaser: What Actually Works?

And here goes another season! Starting next week, season 12 of the Lunchcast will drop in your feed every Tuesday. Eight episodes, all with one theme: what *actually* wo

College Is Broken: Pessimistic or Optimistic

In this special cross-listed episode, Teege and Nathan discuss whether Teege's new book, College Is Broken, is inherently pessimistic or optimistic. If you are reader, p

What Keeps You Here?

For years, we have been talking about all the reasons to leave the profession - and many have. This week, we flip the script, and ask some of our rising stars (and oursel

Admissions As Advocacy

The word "advocacy" can mean many different things to many different people. In the world of admissions, we often have a challenge of determining who to advocate for in a