Tenacity with Sonia C.

The Science of Better Founder Decisions with Kylee Ingram

Making better founder decisions requires intentionally designing the process to include cognitive diversity and counteract common biases. In this episode, Sonia C. speaks

Your Brand Story Is Your Best Sales Asset

Your brand's authentic story is its most powerful sales asset because it builds human-to-human trust before the first sales call. In this episode, video strategist Graham

How Long Are You Going to Keep Calling It a Startup?

At some point, being scrappy stops being a strength. You have customers. You have a team. Maybe you've raised capital. Revenue is coming in. But you're still making ever

I Went to Bed a Millionaire and Woke Up $800K in Debt

Every founder loves talking about the win. Very few talk about what it actually cost to get there. In this episode of Tenacity with Sonia C, entrepreneur, investor, and

Let Go of the Business I Loved to Build One That Survived

Every founder starts with a vision. Very few end up building the company they originally imagined. In this episode of Tenacity with Sonia C, Sonia sits down with Nick DA

Burnout Isn't the Problem, Toxic Ambition Is

Burnout isn't the real problem. The real problem is the kind of ambition that's driving you. In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur

Enterprise Buyers Don't Buy Innovation. They Buy Trust.

Enterprise AI is moving faster than most companies can keep up. But according to Larissa Schneider, the biggest challenge isn't the technology. It's execution. In this e

The Scaling Mistake That Nearly Cost a Founder Everything

What happens when your business grows faster than your systems, leadership, and life can handle? In this episode of Tenacity with Sonia C, Sonia sits down with Lauren Co

Why Great Strategies Fail Without Great Leadership

What happens when your business growth is no longer limited by strategy, but by your leadership? In this episode, Sonia sits down with Eric Dingler to unpack the leaders

What It Really Costs to Build Something New: What Founders Don't See Coming

What does it really take to build something new when there’s no blueprint, no certainty, and no external validation? In this episode of Tenacity with Sonia C., Sonia sit

The Visibility Strategy Helping Founders Get Funded

Most founders think fundraising is about pitch decks, introductions, and traction. But investors are evaluating more than just that; they are also looking for credibilit

The Difference Between Building a Product and Building a Company

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga

What Happens When Your Hobby Becomes a Real Business

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga

Why Most Startups Fail: The Founder Mistakes No One Warns You About

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga

When the Safe Path Feels Heavy

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga

The Launch Playbook for Founders Who Expect a Traffic Spike

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga

When Success Stops Feeling Like Success: The Burnout, the Exit, and the Freedom Play

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga

Why “Messy” Content Will Beat AI in 2026

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga

How Legacy Brands Survive the Digital Switch

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga

Busy Isn’t Growth: The One Thing That Unlocks Growth

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they naviga