The SaaS Podcast: How B2B SaaS & AI Founders Get Customers

Selling an AI SaaS Platform After 200 Buyers Called It Crazy

He asked buyers to rip out their whole Salesforce stack. The first 200 to 300 called him crazy. David Zhu, co-founder and CEO of Reevo, built an all-in-one AI sales platf

ChatGPT Should Have Killed His AI SaaS. Instead, He's Nearing $10M

ChatGPT turned his product into a commodity at close to $1M ARR. Alon Talmor rebuilt Ask-AI into Mosaic AI, an AI platform for technical support, by narrowing into a mark

Founder-Led Sales: He Learned to Sell SaaS and Closed 50 Customers

He walked into his first pricing call asking for $100,000 and walked out with $10,000 a year. Shahar Azulay had never sold anything before co-founding groundcover, and th

Bootstrapping a SaaS From a $500K Goal to a $50M Company

He closed most of the deals himself. It took him ten years to stop. Ross Andrew Paquette bootstrapped Maropost to around $50 million in ARR, and for most of that run he w

Inbound Marketing That Grew a Fintech SaaS to $100M

He never bought a keyword, never ran content marketing, and the big outbound sales force he tried did not work. Rodney Robinson still grew TabaPay to $100 million in reve

Founder-Led Sales: A SaaS to $1 Million ARR With Just 10 Customers

He needed a big retailer's data to build the product. No big retailer gives data to a company with no product. Felix Hoffmann solved it sideways: 7Learnings sold a paid c

Rick Knudtson (Workshop): The email signal his SaaS ignored for 9 months

Nine months in. Close to zero customers. He was ready to hand the money back to investors. Rick Knudtson had already sold one company, so Workshop started with the idea h

Selling a SaaS Before Building It: $1M ARR in Six Months

Ten thousand ads, all built by hand. Julius Körfgen left that grind to build Uplane, software that automates it, then sold to his first customers before writing a line of

Enterprise SaaS Sales With No Product: Landing a Big Four Customer

Two founders. Two engineers. No product. Christian Lund closed one of the Big Four accounting firms as Templafy's first customer before the software existed, by selling a

Featherless AI: When a Weekend Experiment Makes More Than Your AI Startup

He spent two years building his own AI model. Over one launch weekend, a side experiment out-earned it. Eugene Cheah killed the original product and rebuilt Featherless A

SaaS Stuck at $50K ARR for 5 Years. Now $1.5M With AI Agents.

Five years at $50K ARR. Ten failed projects. Lending the business money out of his own bank account. George Georgiadis came close to shutting Happier Leads down. Instead

50 Cents a Pool: The Pricing Model Behind a SaaS Exit

Ron Hash bootstrapped Skimmer, software for pool service companies, to over $1 million in ARR and 1,500 customers with zero paid marketing, then sold it. His SaaS pricing

He demoted his SaaS to sell a service and 4x'd revenue in 12 months

Six years of grinding, and SaaS churn kept capping his growth: win a customer, lose a customer, repeat. Then one pricing call flipped everything. Farzad Rashidi pivoted R

Bootstrapped SaaS: ThreatLocker From $150K Debt to $200M

Danny Jenkins was $150,000 in credit card debt with zero paying customers 18 months into building his bootstrapped startup. An accelerator told him to quit. He ignored th

Eric Ries on How Startup Founders Quietly Lose Their Company

He wrote the startup playbook. Then he watched founders who used it lose control of what they built. Eric Ries, author of The Lean Startup, felt like he was feeding compa

Community-Led SaaS Growth: How Ninety Hit $44M ARR

He talked openly about his startup idea. A competitor took it and beat him to market. Mark Abbott shared his SaaS vision inside a tight-knit coaching community. A member

SaaS Founder-Led Sales: 2% to 20% Close Rate With 10-Hour Demos

Two years on Quora and Reddit. Zero customers. Yega Kumarappan and his two co-founders had no sales experience. They bet that founder-led sales could beat the B2B sales p

Bootstrapped SaaS: $12M ARR Across 5 Products With a Team of 10

Two failed startups. 250K euros in debt. Stuck in Paris with a sick baby and no plan. Tibo Louis-Lucas walked away from a stable CTO job and shipped 11 products in 4 mont

AI SaaS Startup Hits $8.6M ARR With V0 MVP and €85 Pricing

Hadn't coded in four years. No team. No idea. Marius Meiners launched his AI startup, Peec AI, with a V0 prototype built in 1.5 days and 8 letters of intent. 14 months la

The 8-Figure Open Source SaaS Playbook

He built a free tool as a lead magnet. Then customers started calling his cell phone, begging to pay for it. Ev Kontsevoy turned an open source SaaS side project into Tel