Social Media Decoded

40 Changed the Way I Think About Visibility, Success & Starting Over

What if turning 40 isn't about having everything figured out—but finally having enough experience to build what you actually want? In this special 40th birthday episode

You Don’t Need More Visibility. You Need Somewhere for It to Go

Everybody wants more visibility—more followers, more views, more reach, and more people discovering their business. But what happens after they find you? In this episod

What We Did in 30 Days to Increase Visibility for a Local Business: Honey Bee Gardens Case Study

What happens when a local business stops simply posting on social media and starts using a real visibility strategy? In this episode of Social Media Decoded, visibility

I’m Not Doing More in September. I’m Making My Visibility Work Harder

What if growing your business doesn’t require creating more content, launching another offer, or spending even more time on social media? In this episode of Social Media

Stop Creating From Scratch: How to Build Visibility Without Burning Out with Katelyn Rhoades

What if growing your business online didn’t require creating brand-new content every single day? In this episode of Social Media Decoded, Michelle Thames sits down with

Visibility Without a Strategy Won’t Pay You

Getting more views, followers, and attention on social media does not automatically mean you’re building a profitable business. In this episode of Social Media Decoded,

I Lost Clients, Went Back to Creating Content, and Rebuilt My Business

What happens when business slows down, clients leave, and you have to figure out how to become visible again? In this episode of Social Media Decoded, Michelle Thames sh

Why My Hidden Gem Videos Actually Work (It’s Not the Food)

Why do some local business videos generate thousands of views, shares, comments, and real customers while others barely get noticed? In this episode of Social Media Deco

Why Email Marketing Still Matters: How to Turn Subscribers Into Customers with Melissa Seideman

Is your email list helping you grow your business—or is it collecting dust? In this episode of Social Media Decoded, Michelle Thames sits down with award-winning email m

The Visibility Strategy That Got Me on TV (It Wasn't Luck)

What does it really take to land media opportunities, build a recognizable personal brand, and become the person people think of when opportunities arise? In this episod

The Biggest Business Decision I Made This Year (Hint: It Wasn't Social Media)

Have you ever felt like you're doing everything you're "supposed" to do in your business—creating content, growing your audience, chasing the algorithm—but something stil

What I'm Really Building: Why I Chose Community Over Content | CEO Diary

Have you ever felt like your business was evolving, but no one understood the vision? In this first CEO Diary episode of Social Media Decoded, I'm taking you behind the

Why I Stopped Trying to Build an Audience | The Power of Community Over Followers

What if the goal isn't to build a bigger audience—but to build meaningful relationships? In this episode of Social Media Decoded, Michelle Thames shares the mindset shif

The Hidden Cost of Visibility: Why Your Business Needs Systems Before More Followers

Everyone tells you to get more visible. Post more content. Start the podcast. Book the speaking engagement. Land the collaborations. But what happens after the visib

My Visibility Stack: The 4 Business Tools I Use Every Week to Grow My Brand

What tools does Michelle Thames actually use to run her business every week? In this episode of Social Media Decoded, Michelle takes you behind the scenes of her visibil

Why Opportunities Keep Finding Me (And How You Can Make Them Find You Too)

What if your next client, speaking engagement, sponsorship, or brand partnership isn’t waiting for another cold pitch—but for you to become more visible? In this episode

Community Is the New Competitive Advantage: Why Relationships Matter More Than Followers

Is community the new competitive advantage? In this episode of Social Media Decoded, Michelle Thames shares why she’s shifting her focus from simply creating content to

Why Most People Are Using AI Wrong (And What I’m Doing Instead)

Everyone is talking about AI. But most creators, entrepreneurs, and business owners are making one major mistake: they’re asking AI for personalized business advice with

Why Community Builders Will Win the Next Decade

What if the most valuable skill of the next decade isn’t content creation, AI, or automation? What if it’s community building? In this episode of Social Media Decoded,

What Going to the KIT Conference Actually Taught Me About Visibility

I almost didn’t go to the KIT Craft + Commerce conference. Before the trip, I was overwhelmed, anxious, questioning everything, and honestly wondering if I should stay h