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Marketing · 52 Launch

Pitch to Product

by 52 Launch

Pitch to Product is the official podcast for  52 Launch - a product development company that take products, apps, and more from napkin to reality. 52 Launch is a multi-million dollar company creating products like EggMazing, with over 55 million in sales in 2020. Many of our products have been featured on Shark Tank, Home Shopping Network, and more. We have a track record of success and we don't see failure as an option. If you've got a product or idea and the drive to see it through, fill out a form: https://www.52launch.com/book

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Latest episodes

Showing 20 · updated from the feed

How These Founders Pivoted From A Failed $20,000 Prototype To A Manufacturing-Ready Product

Two friends-turned-founders, Jeff and Dan, flew in from Dallas to share how they took an idea with zero engineering background from a 3D-printed garage prototype to a man

Sep 18
30 min

AI Can't Replace Your Critical Thinking

AI has taken over the logic side of the old success equation — logic + emotion + critical thinking. But critical thinking? That's on you. In this episode of the Pitch

Sep 16
4 min

What's Next? The Complete Roadmap From Idea To Business Launch

No matter where you are in the product development journey, there's always a "what's next." In this episode of the Pitch to Product Podcast, Peter Drakulich breaks down

Sep 16
34 min

Why "Keep It Simple" Is the #1 Rule for Product Launches

Every founder thinks their product needs more features, more buttons, more "value." This episode breaks down why that instinct is the fastest way to kill your launch. In

Sep 14
4 min

Touring 16 Chinese Factories In Two Weeks

In this episode of the Pitch to Product Podcast, 52Launch Product Developer Paige Smith and Industrial Designer Jada-Jane Chapman join us from China as part of their mult

Sep 11
21 min

Intellectual Property Strategies To Grow Your Business

What exactly is intellectual property, and when should a founder start protecting it? In this episode of the Pitch to Product Podcast, 52Launch's Steve Sisto sits down

Sep 10
19 min

From Factory to Marketplace: The Hidden Logistics Behind Every Product Launch

In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Sander Reynolds dive into "Just Another Tuesday," a new segment where we pull back the cur

Sep 9
22 min

The MOAT Framework: How to Know If Your Product Idea Will Actually Make Money

If you don't have margins, you don't have a business. In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down MOAT: Th

Sep 8
11 min

7 Questions To Ask Before You Bring Any Product to Market

In this episode of the Pitch to Product Podcast, 52Launch's Peter Drakulich and Bobby Quintero break down the exact 7-point checklist they use to decide whether a product

Sep 3
6 min

Why AI Can't Give You The Real Cost Of Your Business

AI is a phenomenal design and visualization tool, but it can't tell you how to actually build and price your product. In this episode of the Pitch to Product Podcast, 5

Aug 31
5 min

Why AI Can't Replace A Patent Attorney – And Other IP Secrets

Should you use AI to file your own patent or trademark? In this episode of the Pitch to Product Podcast, 52Launch Business Development Manager Jack Dalton sits down wit

Aug 28
44 min

Invention Companies Won't Tell You This: Why "Patentable" Doesn't Mean "Manufacturable"

A product being "patentable" doesn't necessarily mean that it can be manufactured at scale. Invention help companies can design almost anything. But can they manufacture

Aug 27
7 min

How Ecommerce Brands Should Use Organic Social Media To Drive Sales

Social media has become the new storefront. And in 2026, AI-driven algorithms are rewarding organic content over paid ads. In this episode of the Pitch to Product Podca

Aug 27
15 min

Stop Prototyping & Start Proving: The Crucial Step Every Inventor Skips

Before you spend a dollar on product development, ask yourself this one question: How many other people need this? In this episode of the Pitch to Product Podcast, 52La

Aug 25
2 min

Intellectual Property Lawyer Reveals The #1 Mistake Entrepreneurs & Inventors Make Before Filing

In this episode of the Pitch to Product Podcast, Jack Dalton sits down with registered patent attorney Scott Seeley of Eastgate IP to break down the intellectual property

Aug 19
1 h 03 min

"You're Not An Entrepreneur, You're Unemployed" - The Untold Truth About Starting A Business

In this Pitch to Product Podcast "Business Talk," 52Launch Co-Founder Peter Drakulich goes off about what it actually takes to become a business owner, and why most peopl

Aug 18
11 min

The #1 Mistake That Kills New Product Businesses

Most founders don't fail because their idea is bad, they fail because they burn their time, money, and momentum trying to perfect a prototype instead of building the busi

Aug 17
3 min

Trademarks, Patents & LLCs: The Complete Guide for Inventors

Are you an entrepreneur with an idea for a product and you're curious about how the patenting process works? In this episode of Pitch to Product, IP attorney Robert McCo

Aug 10
1 h 08 min

The Product Development Lifecycle EXPLAINED

In this episode of Pitch to Product Podcast, Peter and Bobby break down exactly why the traditional invention help industry sets inventors up to fail and what 52Launch do

Aug 7
24 min

IP Strategy for Entrepreneurs: When to Patent, Trademark & Protect Your Product

In this episode of the Pitch to Product Podcast, patent attorney Dr. William Childs of Childs Patent Law breaks down how IP strategy should evolve as a business grows fro

Aug 6
40 min

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