Leaders Of The West

171. How to Build Customer Loyalty Without Traditional Advertising with Catherine Neumayr of V8 Ranch

This week, I'm joined by Catherine Neumayr of V8 Ranch, one of the most legendary Brahman operations in the world. Catherine grew up in the cattle industry, but she and h

170. Joining Forces with The League and Dana Jensen

If you work behind the scenes of an equine or Western event, whether you're managing a facility, producing a show, or just getting your foot in the door, this episode is

169. Surviving the Unimaginable with Sharon K Beach, Pt 2: How She Forged Ahead

This is Part 2 of a two-part episode with Sharon K. Beach. Listen to last week’s episode where Sharon shared the incredible story of surviving a kidnapping, a life-threat

168. Surviving the Unimaginable with Sharon K Beach, Pt 1: What She Lived Through

Some stories are too important not to tell. This is Part 1 of a two-part episode where Sharon Beach joins me to share the remarkable story that changed her life forever.

167. Ranch Management Technology Every Producer Should Know with Andrew Fraser of Halter

This week, I'm joined by Andrew Fraser, President of Halter, one of the fastest-growing ag tech companies in the world. We dive into the story behind Halter, how virtual

166. The Goal I Didn't Hit (And Why That's Okay)

In this week's episode, I'm pulling back the curtain on one of the bigger projects we've built at Of The West and sharing the real numbers behind its launch. I'm talking

165. If You Can't Beat Them, Build It!

Building a great team doesn’t have to mean you’re competing for talent. This week, I'm sharing the story of how a simple conversation with a friend led Of the West to bui

164. How Imperfect People Can Still Change the World

In this week's episode, I'm sharing a story that started with an unexpected flood of Instagram messages after Martin Luther King Jr. Day and led me to think more deeply a

163. Clean Product Swaps: Kitchen and Home

In this week's episode, we're continuing the conversation on low-tox living with a look inside my kitchen and around my home. After so many of you reached out following t

162. No Seat at the Table? Build Your Own

This week, we’re airing another popular episode we’ve aired in the past! In this episode, we’re doing some Q&A with our amazing Marketing Director, Sarah Wilson, putting

161. Girl Talk: My Journey to Low-Tox Living (Product Swaps)

In this week’s episode, we’re taking a little break from our usual career and business conversations for a more personal discussion. After sharing on Instagram that I don

160. The Only Way Out Is Through

In this week’s episode, I’m sharing a lesson that came from a foggy drive across southern Idaho and the perspective it gave me about navigating uncertainty in life and bu

159. The $450 Lesson I Learned that Changed the Way I Use the Internet

I’m back with another episode for our solo summer series. Today, I’m sharing a lesson that started with hard-boiled eggs and ended with a $450 plumbing bill. What seemed

158. The Season That Nearly Broke Me and What I Learned From It

Welcome to our very first summer episode of Leaders of the West! For June and July, we’re doing something a little different around here. Instead of guest interviews, I’m

157. Legacy, Land, and Letting Go with Brent Turner

In this week’s episode, I’m sitting down with Brent Turner, founder of Agri-Generational and author of Piece of Land, for a conversation that I honestly think every farm

156. Girl Talk: Life, Kids, and Fashion with Rachel Joi McGinn

I’m so excited for this week’s episode! I’m sitting down with my friend Rachel McGinn, who many of you probably know online as Rachel Joi. Rachel was truly one of the ori

155. What It Takes to Be a Superior Rep with Sidney Schmidt

In this week’s episode, I’m sitting down with Sidney Schmidt, a Superior Livestock Auction representative, to talk about what it really looks like to build a career in ca

154. Sewn in the USA: The Ida Mae Home Story with Kristin Kiseljack

In this week’s episode, I’m sitting down with Kristin Kiseljack, founder of Ida Mae Home, to talk about her journey from corporate retail buyer to building a business roo

153. Verification, Value, and the Future of Beef Production, with Leann Saunders

In this week’s episode, I’m sitting down with Leann Saunders, president of Where Food Comes From. We talk about something that impacts every single one of us in agricultu

152. From Self-Taught to Stardom with Shannon "Mud" Lowery

This week, I’m sitting down with Shannon “Mud” Lowery, the artist and founder behind Mud Lowery jewelry. We talk about how he built his business completely self-taught, s