GTM Made Simple

You're Great at Marketing the Business. Terrible at the Business of Marketing.

Most companies think creating the ICP is marketing's job. It isn't, and that misunderstanding is why 70% of go-to-market leaders say they can't hit their numbers. When ma

10 Lessons From Building Two $10M Companies

I've taken two companies from zero to $10 million: Terminus, which raised over $100 million and exited to private equity for nine figures, and GTM Partners, a bootstrappe

I Built the ABM Category. It's Broken, So I'm Back.

I haven't made a video about ABM in five years. New research shows 78% of ABM programs are still failing after a decade of tools, conferences, and billions in software sp

Do You Have a Differentiated POV?

Here's the test that keeps CEOs up at night: put your website next to your competitor's, take both logos off, and see if anyone could tell the difference. If they can't,

Stop Thinking Like a $250K Fractional. Start Acting Like a $500K One.

In this video, I break down 7 mindset shifts that elevate a 250K fractional consultant into a 500K fractional leader. Valuable processes like how you find clients, how yo

Stop Laughing at Gartner. You're Next.

I stopped a CEO roundtable to share this data point: Gartner lost 70% of its value in two years, roughly $30 billion gone. It's tempting to laugh at that. Don't. The same

There's No Perfect Time to Bet on Yourself

Someone in a recent CEO roundtable asked me what made me the entrepreneur I am today, after building multiple hundred million dollar businesses. The honest answer isn't a

Your Company is One AI Feature Away From Dying

Every B2B founder is one product update away from becoming a feature of ChatGPT or Claude. The biggest threat to your retention isn't your competitor anymore. It's a $20

The 1 Question Every SaaS CEO Must Answer

Most CEOs can't answer one question that decides everything: which products create the highest customer value? Not revenue, not cash flow, not hiring. This one. In this v

The GTM OS System That 3,000 Companies Run On

Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video

Your Revenue Growth Is Killing Your Business

Figma, Circle, eToro, and a wave of other 2026 IPOs are all down double digits from their peaks, averaging around 44%. They had the growth. They had the hype. What they d

"Are You Here to Win?"

My son's tennis old coach stopped everyone mid-drill and asked one question that applies to every founder, CEO, and leader I know, "Are you here to win?"  In this video

Every AI Company is Failing at the Same Thing

Every AI company right now is stuck in problem market fit, and most CEOs have no idea. They think revenue means product market fit. It doesn't. In this video I break down

Where Can You Grow the Most?

There are 8 questions every company needs clarity on to build a real go-to-market operating system, and most businesses never sit down to answer the first one. In this vi

You Confuse, You Lose - Why No One's Hiring You

If you can't say what you do in one sentence, that's why your fractional pipeline is dry. Most fractional CMOs and CEOs describe themselves like an HR job title, and the

The AI Layoffs Story Is Wrong. Here's What's Really Happening.

Everyone's blaming AI for the wave of layoffs hitting tech right now, but the AI layoffs data tells a different story. I dug into PwC's research on over 1 billion job pos

Solo Founders Take Years. Partners Take Months.

I get asked all the time how to grow a business, and my honest answer is: I've never done it alone. From Pardot's exit to Salesforce, to building Terminus, to GTM Partner

Your Product is No Longer Your Moat

Your product is no longer your moat. AI is making product parity faster, cheaper, and more universal than any point in the last 20 years. Whatever your engineers built, s

I Hit $1M in 9 Months Twice. These 8 Questions Are Why.

I took two companies from $0 to $1 million in revenue in just 9 months. Once with Terminus in 2014 and again with GTM Partners in 2021. One was funded, one wasn't. One wa

The GTM OS System That 3,000 Companies Run On

Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video