Direct Approach with Wayne Moorehead

Jenn Ashby on Building Communities People Want to Belong To

Jenn Ashby, Community & Culture Ambassador at NEW U LIFE, joins Direct Approach to explore how direct selling companies can build communities people genuinely want to bel

Bonus Episode: Darnell Self on the 5 Levels of Leadership

Darnell Self, Executive VP of Network & Business Development at LegalShield, shares a new perspective on the five levels of leadership. Drawing from 28 years with LegalSh

Bonus Episode: Justin Serra on Why Trust Is the Currency of Change

Justin Serra, CEO of MAKE Wellness, shares his DSU Spring 2026 keynote on why trust is essential to navigating change. Learn how transparency, communication, humility and

Javier Urdaneta on Direct Selling's Social Commerce Opportunity

Javier Urdaneta of MONAT joins Direct Approach to explore direct selling's social commerce opportunity. Learn how MONAT is using TikTok Shop, authentic creator content an

Bonus Episode: Blake Mallen on Change Is Inevitable, Transformation Is Intentional

In this Direct Approach Bonus Episode, Blake Mallen of Herbalife shares five drivers of intentional business transformation: vision, strategy, culture, operating model an

John Wadsworth on Wellness, Community and Direct Selling Growth

John Wadsworth, Co-CEO and Founder of Partner.Co, joins Direct Approach to explore wellness, community and direct selling growth. From improving wellness outcomes through

Bonus Episode: Amber Olson Rourke on How to Break Through a Trust Recession

In this Direct Approach Bonus Episode, Amber Olson Rourke, Co-Founder and Co-CEO of Neora, shares the strategy behind building trust in today's crowded marketplace. Learn

David Vanderveen & Peter Griscom on Winning in the Social Commerce Era

Social commerce is changing how consumers discover, evaluate and buy products. In Episode 141 of Direct Approach, David Vanderveen and Peter Griscom explain why direct se

Bonus Episode: Jasmine Star on The Long Game of Building a Personal Brand

In this Direct Approach Bonus Episode, Jasmine Star shares why building a personal brand is one of the most valuable investments direct sellers can make. Learn how conten

Nancy Bogart on Building Culture That Drives Direct Selling Growth

In this episode of Direct Approach, Nancy Bogart, Founder and CEO of Jordan Essentials, shares how culture, relationship marketing and party plan innovation are driving d

5 Years of Direct Approach: Lessons from Direct Selling's Top Leaders

In this special 5-year anniversary episode of Direct Approach, Rob Sperry interviews host Wayne Moorehead about the biggest lessons from 138 conversations with direct sel

Alex Hoffmann on Expanding Direct Selling in Mexico

In this episode of Direct Approach, Alex Hoffmann shares how companies can successfully expand direct selling operations in Mexico. From culture and pricing strategy to c

Jorge Reyes on Leading Through Change in Direct Selling

In this episode of Direct Approach, Jorge Reyes, CEO of VitalHealth Global, discusses leading through change in direct selling. From evolving consumer behavior and distri

Rick Redford on Direct Selling Growth and Consumer Behavior

In this episode of Direct Approach, Rick Redford. President of LivePURE discusses direct selling growth and how consumer behavior is reshaping the industry. From hybrid b

Amanda Tress on Lead Generation in Direct Selling

In this episode of Direct Approach, Amanda Tress, Founder & CEO of FASTer Way To Fat Loss, discusses lead generation in direct selling and how AI, social selling strategy

Walter Noot on Direct Selling Operations and AI

In this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision maki

Barb Pitcock on Building a Purpose-Driven Direct Selling Company

In this episode of Direct Approach, Barb Pitcock, Founder and CEO of frequense, shares how purpose-driven leadership and product innovation are shaping modern direct sell

Darnell Self on Sustaining Momentum in Direct Selling

In this episode of Direct Approach, Darnell Self shares leadership insights on sustaining momentum in direct selling. From the difference between growth and momentum to t

Bonus Episode: Rob Sperry on Reengagement, Retention and Long-Term Vision

In this special bonus episode, we're featuring a data-driven presentation from DSU Fall 2025 with Rob Sperry. Author and strategic advisor Rob Sperry shares original re

AI in Direct Selling: A Marketing Roadmap with Kathleen Ross

In this episode of Direct Approach, Kathleen Ross shares a practical roadmap for AI in direct selling marketing. From operational AI workflows and performance marketing i