Breaking Sales artwork

Management · Dan Lappin

Breaking Sales

by Dan Lappin

Behind the scenes with one of America's leading sales renegades, Dan Lappin, and his fanatic crew of disruptors from Lappin180. Listen as Dan, his sales training team, and their guests destroy everything you thought you knew about selling. A nonconformist take on rejecting the status quo, Lappin180 annihilates the tried-and-died sales tactics and techniques that have failed you, and your prospects. Here is your chance to break free of convention and tedious sales rules top earners never follow. In interviews with business leaders and industry insiders, Dan will inspire you to think differently, stop selling, and break the sale. Join Dan on his unorthodox mission to shatter the dull monotony of performance stagnation.

Latest episodes

Showing 20 · updated from the feed

Break Your Prospect Out Of Routine Mode

Sellers tend to treat a prospect's problem as a reason to buy. In reality, admitting to a problem and deciding to fix it are two very different things, and the gap betwee

Nov 2
17 min

Why the Hardest Questions Never Get Asked with Elizabeth Weingarten

Why do sales professionals avoid the questions that matter most? Sometimes it's because every conversation starts to feel like a verdict on who they are. In this episod

Oct 19
55 min

The Gold Standard of Sales Performance

The same drive that gets you into the conversation can sabotage you once you're in it. That's one of seven behaviors Dan and Pam have consistently seen in the highest p

Oct 5
42 min

The Cost of Avoiding Discomfort with Jason Moser

If you're in sales, you may have noticed a familiar pattern: a hard question you soften before you ask it, a prospecting call you keep pushing out to tomorrow, or an obse

Sep 21
1 h 03 min

Your Value Doesn't Matter Yet

Sales professionals can spend enormous energy making sure a prospect understands their value, and it still isn't enough to move the deal. In this episode, Dan and Pam exp

Sep 7
31 min

The Skill That Rewrites How You Handle "No"

What if the thing holding back your performance isn't a problem with your abilities, but with how you think about the moments you're dreading? The outreach you avoid, t

Aug 17
59 min

Biases Dominate Your Prospect's Decision Process

Prospects don't enter sales conversations with a blank slate. They bring years of experiences, assumptions, loyalties, and fears that shape how they evaluate every option

Aug 3
21 min

Why We Stick to What's Not Working with Annie Duke

You probably don't think of yourself as resistant to change. But when something has worked for you before, it's easy to assume that's the reason for your success — and th

Jul 20
1 h 18 min

How you start does have a cost!

The opening minutes of a prospect meeting carry more weight than many sales professionals give them credit for. It can dictate whether you are starting from a position of

Jul 6
25 min

The Work Nobody Sees with Coach Urban Meyer

There is a pattern that often appears in sales organizations: someone isn't performing, and the response is frustration, blame, or eventually, a conversation about whethe

Jun 15
54 min

Why You Choose to Play It Safe with Roy Baumeister

There's a reason so many smart, capable sales professionals consistently avoid doing the things they know they need to do and taking the risks they know they need to take

Jun 1
51 min

Is Development Fatigue Real?

Plenty of sales professionals will tell you they're committed to their own development. But when you ask them what they're actually doing, how much time they're putting i

May 18
35 min

Self-Awareness and Performance with Dr. Mark Leary

There's a pattern that affects almost every sales professional, regardless of experience level: the conversations that matter most are rarely the ones that bring out your

May 4
49 min

Designing a High-Performance Day

It can be common to not always give much thought to how you're setting yourself up each day. You might have habits, but not a deliberate practice built around how you act

Apr 20
38 min

The Neuroscience of Trust with Dr. Paul Zak

What does it actually take to build trust in a sales conversation? Not just rapport, but trust — the kind that makes a prospect lean in, open up, and ultimately make a de

Apr 6
1 h 06 min

Providing for Today vs. Building for Tomorrow

Ask any underperforming sales professional why they're not doing what they need to do, and you'll eventually hear them say, "My family comes first." Ask a top performer

Mar 16
31 min

Rewiring Your Response to Adversity with Erez Avramov

What separates professionals who stay composed when facing rejection from those who get knocked off course? It's not experience or natural talent; it's understanding how

Mar 2
59 min

The Questions Your Prospects Can't Ask Themselves

What stops you from asking the question that could genuinely help a prospect think differently? Most of the time, it's not a lack of awareness. You can usually see what n

Feb 16
23 min

The Warrior's Sales Playbook with Chris Harris

What can a martial artist who trained tier-one special forces teach you about sales performance? Everything. In this episode, Dan sits down with Chris Harris: bestselli

Feb 2
1 h 04 min

The Price of Reaching Your Potential

Howard Stern admits he was the worst DJ imaginable when he started. But his obsessive will to get better transformed him into a legend. In this episode, Dan and Pam explo

Jan 19
20 min

Chart trend

Position in the Management chart (US), last 90 days.

#102
all-time peak
51
days in the top 200 since Dec 2024

Chart positions

Where Breaking Sales ranks today in each Apple Podcasts chart (US, Nov 12, 2026).

#168 NEW Management US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

If you’re in sales, leadership, or business development, Breaking Sales with Dan Lappin needs to be on your playlist. This isn’t your typical sales podcast filled with clichés and motivation—Dan takes a deeper dive into the psychology behind decision-making, buyer behavior, and communication. His insights challenge conventional sales thinking, pushing you to rethink how you engage with prospects and, more importantly, how to influence them effectively. What I love most about Breaking Sales is that it’s packed with practical, no-nonsense strategies. Dan doesn’t just give advice—he explains why it works and how to apply it in real-world sales situations. His takes on eliminating “hope” from the sales process, taking control of conversations, and identifying true buyer intent have completely shifted my perspective. If you want to sell with confidence, close more deals, and become a true advisor to your clients—not just another salesperson—this podcast is a must-listen. Whether you’re a rep, manager, or executive, you’ll walk away with fresh insights and actionable strategies. Highly recommend!

Jwhansen17 · Mar 2025

Been a fan and advocate of Dan’s point of view for a while now because he’s invested in the foundational mechanics of developing a high performance mindset as the essential building blocks for sales success. He resists the tractor beam pull of superficial tactics and instead makes the case for a deeper psychological assessment of buyers and yourself. It’s a cerebral approach that is translated and presented in practical use cases.

CH at CH · Feb 2025

Lappin is truly changing the way I approach my business - so grateful for this program and the coaches! I also appreciate the honesty and vulnerability from their guests. The experiences shared help me strengthen my approach and mindset.

Busy working Mama, JB · Feb 2025

Been listening to Breaking Sales podcasts non stop! Turns out the non conventional mindset proposed by Dan Lappin is also effective in daily life and other types of relationships including the one with yourself. The podcasts are engaging and thought provoking. The guests bring real life examples of the concept. It’s a human approach to sales offered in an affable way. Been recommending the podcast to friends not in the sales world and they enjoy it just as much !

SevenCavKing · Dec 2024

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About Breaking Sales on Reason.fm

Here you find the Apple Podcasts chart positions of Breaking Sales, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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