Lighting For Profits artwork

Management · Ryan Lee

Lighting For Profits

by Ryan Lee

Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry. After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $75 million in revenue from landscape lighting. If you want to grow your landscaping business, holiday lighting business, or are an electrician, or an integrator looking to grow your AV business, Lighting For Profits is the place to start. To learn more about the top Landscape Lighting community in the world, visit: https://landscapelightingsecrets.com. Contact EmeryAllen through their website (https://emeryallen.com) and mention Lighting For Profits to get contractor pricing. To learn more about CallSource, go to their website https://try.callsource.com/lfp and to learn more about Lights for Decorators, go to their website https://lightsfordecorators.com.

Latest episodes

Showing 20 · updated from the feed

Ep #258 - Brad & Reid McEowen - Built to Blingle!

Brad and Reid McEowen with Blingle! of Plano join us to share their journey of building a family-owned outdoor lighting business in the Dallas-Fort Worth area. From custo

Sep 15
1 h 13 min

Ep #257 - Tom Garber - What Makes Great Lighting?

With 35+ years in the lighting industry, our guest has helped develop innovative lighting products across multiple channels while contributing to the standards that shape

Sep 1
1 h 05 min

Ep #256 - David Carroll - DOPE Growth

Dave Carroll, founder of DOPE Marketing, joins the show to share how he went from building a successful home service business to helping businesses grow through direct ma

Aug 25
58 min

Ep #255 - Brad Mortensen - Sales to Scale

Brad Mortensen, Founder and CEO of RepCard, joins us to share his journey from door-to-door sales and sales leadership to building a technology platform used by thousands

Aug 19
53 min

Ep #254 - Ryan Lee - The Landscape Lighting Secret Formula

I'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales.

Aug 11
1 h 12 min

Ep #253 - Hunter Woolsey - Beyond the Firehouse

What does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service

Aug 4
1 h 14 min

Ep #252 - Greg Matthews - Less Light, More Impact

What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptiona

Jul 28
1 h 13 min

Ep #251 - Sean Crane - Rewrite Your Story

What does it take to break free from the limitations holding you back? In this episode, Sean Michael Crane shares his powerful journey from addiction, depression, and hop

Jul 21
58 min

Ep #250 - Ben Mazurkiewicz and Nick Tan - The Lead Formula

Discover how outdoor lighting businesses can generate more qualified leads, book more projects, and increase revenue using targeted online advertising and proven marketin

Jul 14
1 h 04 min

Ep #249 - Aaron Cooper - The Future Answers

What if every missed call was costing you money? In this episode, Aaron Cooper, CEO of Sameday AI, shares how AI is transforming the home service industry by answering ca

Jul 7
1 h 02 min

Ep #248 - Ryan Michael - 1% Better

For six years, he's been a devoted husband to Becca and a proud father to two beautiful daughters. Whether in fitness, business, family life, or the lighting industry, he

Jun 30
1 h 00 min

Ep #247 - Ryan Phillips - Built Smarter

Join Ryan Phillips, a CEDIA industry professional with over 20 years of experience in Audio/Video Design, Automation, Lighting, Shades, and Construction. In this podcast,

Jun 23
1 h 02 min

Ep #246 - Erik Terkelsen - Season of Success

In this episode, we sit down with the Chief Sales & Marketing Officer of Holidynamics to explore the business behind some of the most spectacular holiday displays across

Jun 16
1 h 07 min

Ep #245 - Jim Hardaway -The Growth Circuit

In this episode, we sit down with Jim Hardaway, Chief Operations Officer of Novelty Lights, to talk about leadership, operational excellence, and the evolution of the lig

Jun 2
59 min

Ep #244 - Melissa and Jonathan Kujawski - Bright Beginnings

From a small two-person team in Covington, Louisiana to experiencing accelerated growth through learning, mentorship, and consistency — this podcast shares the real journ

May 27
1 h 05 min

Ep #243 - Sean Crane - Limitless Mindset

In this powerful episode, we sit down with Sean Michael Crane — founder of Unstoppable 365, bestselling author, keynote speaker, and host of the Unstoppable Mindset Podca

May 20
52 min

Ep #242 - Ron Callis - Built Different

What does it really take to scale a business? Join Ron Callis as he shares proven insights on marketing, brand-building, and sustainable growth. Learn how One Firefly be

May 13
1 h 07 min

Ep #241 - Dan Platta - The Fun Finance

Dan Platta brings a fresh, no-BS take on small business finances—mixing real-world experience with a sense of humor that keeps things fun. From scaling home service busin

May 5
1 h 04 min

Ep #240 - Billy Coggins - Million Dollar Glow

From wrestler to entrepreneur, William Coggins shares how discipline, vision, and precision built a seven-figure outdoor lighting brand. In this episode, we dive into bus

Apr 28
1 h 03 min

Ep #239 - Anthony Vizzari - The New Sales Code

In this episode, Anthony Vizzari—Senior Vice President at 7th Level—dives into redefining modern sales through empathy, authenticity, and purpose. With over $20M in perso

Apr 21
1 h 04 min

Chart trend

Position in the Management chart (US), last 90 days.

#10
all-time peak
1
day in the top 10 since Dec 2024

Chart positions

Where Lighting For Profits ranks today in each Apple Podcasts chart (US, Sep 21, 2026).

#177 NEW Management US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

Ryan Lee and his guest have a wealth of knowledge, insight, and genuine care for the Lighting industry. I highly recommend giving this a listen. It’s changed the way I run my business, how I look at myself as an owner and it’s helped me “educate, motivate and dominate” unlike other podcast Ryan isn’t just talking to just make good content but he really wants you to implement what you’ve learned. He offers a variety of solutions that you can subscribe to to push you to reach your company goal goals. It’s pretty cool stuff!

LuckyPalmLighting · Jul 2025

Ryan Lee is the man! Over the past three years, he has provided so much incredible content for those in the outdoor lighting industry. If you are just starting out in landscape lighting, the first thing you should do is listen to all of these podcasts. If you have a very successful lighting business and you still want to learn and grow, the first thing you should do is listen to all of these podcasts. Thank you for all of your hard work Ryan. I have listens to every episode and still go back and replay my favorites. Keep up the good work! (Edit: Congrats on passing your 200 episode mark Ryan!!)

APJAX · Jul 2025

Tons of great sales advice from Ryan and his guests. Advice I should be paying for is here for free and easy listening. You’ve got a huge leg up in the industry if you simply listen to this podcast!

Ztyler90 · May 2025

Ryan has created a following in the outdoor lighting industry by sharing his and others’ experiences, knowledge and stories. Each episode has at least one takeaway that you can put to work and get better in your contracting business, whether it’s a lighting business or not. His guests are some of the best in the industry, and his passion and conviction comes through in every show.

ADarbyThomas · May 2025

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Here you find the Apple Podcasts chart positions of Lighting For Profits, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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