Better Events

Your Brand Is Your Booking: How to Stand Out in a Crowded Events Market with Shannon Werkhoven

In this episode, Logan and guest co-host Erin Leonard sit down with Shannon Werkhoven, a decade-plus event pro and venue sales manager at two iconic Live Nation venues, t

AI, We Need to Talk: What's Working, What's Not, and What Worries Us

In this episode, Logan and guest co-host Erin Leonard have the AI conversation that's been on a lot of event pros' minds but not enough of their podcasts. Erin came in wi

Earning the Referral: What It Really Takes to Build a Relationship-First Business

In this episode, Logan and guest co-host Julianne get into one of the most sustainable — and most misunderstood — growth strategies in the event business: referrals. They

The Pricing Mistakes Most Planners Don't Know They're Making with Jackie Baker

In this episode, Logan and guest co-host Julianne sit down with Jackie Baker, founder of Spark Events and co-founder of Event Pro Suite, for an honest conversation about

266 - The Anatomy of a Paddle Raise with Julianne Read

In this episode, Logan sits down with Julianne, a fundraiser-turned-event architect who specializes in nonprofit events, to break down one of the most high-stakes moments

265 - Go Beyond Lectures & Slides with Alternative Session Design

In this episode, Logan and guest co-host Lee Gimpel tackle a question that's been nagging at conference organizers for years: why do we keep defaulting to presentations a

264 - The Data-Driven Event: Personalization, AI, and What Actually Works with Vinnu Deshetty

In this episode, Logan is joined by guest co-host Lee Gimpel and guest Vinnu Deshetty, the Event ROI Coach, for a conversation about one of the most misunderstood topics

263 - Peaks and Leaks in Your Event Agenda with Lee Gimpel

In this episode, Logan sits down with Lee Gimpel, conference engagement expert, president of Better Meetings, and creator of the Conference Engagement Cards, to dig into

262 - The Questions to Ask Before Saying Yes to an Event

This week, Logan shares one of the most important skills she's developed as an event professional: knowing what to ask before saying yes to a project. She shares why she

261 - Grief, Gatherings, and Connection with Dana Pake

In this episode, Logan sits down with Dana Pake, founder of Lalago Experiences and death doula in training, a personal conversation about grief and it's space at events.

260 - You Asked, We Answered: Event Bibles, AV Tips, Freelance Advice & More

In this episode, Logan and guest co-host Vanessa Loney are back with another listener mailbag, tackling your questions across every corner of the events world. From what

259 - Behind the Curtain: What It Really Takes to Plan Events for the U.S. Government with Brittany Carroll

In this episode, Logan and guest co-host Vanessa Loney sit down with Brittany Carroll, Manager of Event Operations at the Library of Congress and former U.S. diplomat, to

258 - Are You Actually Staying Relevant in The Event Industry — Or Just Busy?

In this episode, Logan and guest co-host Vanessa Loney tackle a question every event professional should be asking themselves: Are you actually staying relevant, or are y

257 - How to Manage Multiple Events at Once Without Dropping the Ball

This week, Logan and guest co-host Peggy Katz tackle a question sent in by a listener who asked: how many events can you realistically manage at once? Logan and Peggy sha

256 - What Your Graphics Operator Wishes You Knew with Cassy Albert

In this episode, Logan and guest co-host Peggy Katz sit down with presentation designer and graphics operator Cassy Albert to pull back the curtain on one of the key role

255 - How to Scale Your Event Production for Any Budget — From $10K to the Olympic Games with Peggy Katz

In this episode, Logan and guest co-host Peggy Katz, a veteran producer with seven Olympics under her belt, dig into what it really means to scale an event based on budge

254 - Being Good at Events Is Only Half the Job (of Running an Event Business)

In this episode, Logan and guest co-host Ryan Criswell tackle one of the most honest conversations in the event industry: being great at producing and planning events doe

253 - From Venue Coordinating to Event Curator with Tauti Kimbrough

In this episode, we sit down with Tauti Kimbrough to explore what it really means to wear multiple hats in the event industry — from venue marketer to event planner to ev

252 - Designing Public-Facing Events That Actually Engage People

In this episode, Logan sits down with guest co-host Ryan Criswell to explore the unique art of producing public-facing events — and what sets them apart from ticketed or

251 - Speaker Management 101: Setting Expectations, Timelines, and Deliverables

Managing speakers can make or break an event — and it starts with setting the right expectations. In this episode, we’re breaking down the fundamentals of speaker managem