Why Did We Start This? artwork

Entrepreneurship · Penny Armbruster

Why Did We Start This?

by Penny Armbruster

You started your business for freedom. So why does it feel like a trap? Most business owners start out wanting more time and more money, but end up working 80 hours a week for a boss they can't stand (themselves). They guess based on their bank balance, dread tax season, and have no idea what they can actually pay themselves this month. Why Did We Start This? is a daily reset for faith-driven business owners who are tired of the financial chaos. Hosted by Fractional CFO Penny Armbruster and operations expert Jonathan Armbruster, this livestream cuts through the hustle-culture noise to give you the plain-English financial systems you actually need. Every Monday through Saturday, we tackle the real issues your CPA isn't talking to you about. The problem isn't you. The problem is the absence of a financial system built for your business. Join us daily to stop guessing, start leading, and finally build a business that pays you. Ready to see where your numbers really stand? Book a free Financial Check-In at 1610consulting.com.

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Latest episodes

Showing 20 · updated from the feed

We Tested 7 Pieces of Viral Business Advice | Wheel of Wisdom

Can an owner take a vacation in the first three years? Is gas for your everyday car a business write-off? Does a new business idea have to be something nobody has tried?

Oct 7
20 min

Strong Sales, Low Profits, and an Alleged $1.3 Million Embezzlement | Real Finance Struggles

I keep hearing from owners who see strong sales but cannot understand why the profit is missing. In this episode, Jonathan and I unpack a Chicago case in which prosecutor

Oct 6
20 min

$300,000 Bakery Investment, $40,000 Owner Pay | Monday Mindset

A San Francisco baklava bakery has a seven-person team, a handmade product, and an owner who says he took home around $40,000 last year after investing about $300,000 to

Oct 5
18 min

Why Spreadsheets Fail Your Business | Software Saturday

I love a good spreadsheet for a quick calculation, but I hate relying on one to run the financial side of a business. In this Software Saturday episode, Jonathan and I lo

Oct 3
16 min

$40,000 Tax Bill, No Reserve: Start Before It Is Due | Friday Fundamentals

Tax money can disappear before you ever see the bill when it sits beside payroll, software, and everyday spending. I have seen owners reach tax time facing a $40,000 bill

Oct 2
13 min

Why $10,000 in Bookkeeping Can Save You More

A million-dollar business with five employees was still relying on the owner to keep up with the bookkeeping, and the delay ended in tax penalties. I have seen this patte

Oct 1
12 min

Spend, Give, Grow, or Wait? | Wheel of Wisdom

I love putting popular business advice to the test, because a catchy sentence can still lead your business in the wrong direction. In this episode, Jonathan and I spin th

Sep 30
15 min

$400 Million of Growth, Then Chapter 11

I have seen business owners celebrate rising revenue while wondering why the bank account still feels empty. In this episode, Jonathan and I look at Restaurant Dive's rep

Sep 29
16 min

Your Best Quarter Can Still Leave You Broke | Monday Mindset

A business can have its best sales quarter ever and still struggle to cover payroll when customers have not paid their invoices. In this Monday Mindset episode, I start w

Sep 28
15 min

Gusto vs. QuickBooks Payroll: My Pick for a Small Team | Software Saturday

One missed payroll notice can turn into a cash-flow headache, and choosing payroll software does not make payroll risk-free. I open with a small-business owner's $25,000

Sep 26
14 min

Your P&L Is Trying to Tell You Something | Friday Fundamentals

I am breaking down a profit and loss statement so you can stop treating financial language like a secret code. Using a fictional construction company, I walk through reve

Sep 25
19 min

Stop Pricing Service Work by the Hour

A first-year landscape design and build owner estimated a small paver reset at about $750, but worried that even $600 was too much for work that felt simple. In her updat

Sep 24
18 min

Cash in the Bank Does Not Mean Profit | Wheel of Wisdom

An impressive bank balance can hide bills, subcontractor payments, or other obligations that have not cleared yet. On this Wednesday's Wheel of Wisdom, Jonathan and I tes

Sep 23
15 min

Nearly $2 Million in Revenue, Still Can't Quit the Day Job

A business can grow from $180,000 to nearly $2 million in annual revenue and still leave its owner unable to quit an outside job. I read a Reddit post from an e-commerce

Sep 22
14 min

Your Business Partner Is Spending the Company Money | Monday Mindset

I want to start this Monday by asking where unresolved hurt, fear, or resentment is showing up in your business. I share how an emotional reaction to an out-of-scope requ

Sep 21
20 min

Can Claude Really Do Your Bookkeeping? | Software Saturday

I use Claude to help me analyze spreadsheets, compare reports, summarize long documents, and ask questions about clean QuickBooks data. But I do not use it as a replaceme

Sep 19
14 min

The Business Pays Her, But She Cannot Face Another Email | Freedom Friday

A business owner finally paid off her COVID debt and built a company that pays her a reliable wage, but she still cannot face another work email. I unpack why profitabili

Sep 18
14 min

What Does a Bookkeeper Actually Do? The Work Behind Clean Books

A clean balance sheet is not just a nice-looking report. It is evidence that someone has checked what entered and left your business, matched the records to bank and loan

Sep 17
14 min

All Debt is Bad Debt? Business Advice True/B.S. | Wheel of Wisdom

I put four pieces of popular business advice on trial: hire slow and fire fast, all debt is bad debt, the customer is always right, and you just need to hustle harder. So

Sep 16
13 min

Their $171,000 Tax Bill Was Wrong

A client came to us facing a $171,000 tax bill that did not feel right. As I reviewed the return with our team, we found bookkeeping errors that had inflated the income.

Sep 15
13 min

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