Operators

12 Lessons These Ecommerce Founders Wish They’d Learned Sooner

What are the secrets to winning in ecommerce that nobody talks about? Matthew Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO

How to Create a Product From Prototype to Launch: Operators Build (E2)

What does a real product development process look like when 9-figure operators are betting their own money?  Mike Beckham (CEO, Simple Modern), Sean Frank (CEO, Ridge),

eBay Resellers to 14M Pairs of Underwear: Shinesty’s Co-Founders

How did two guys flipping “junk” build a brand that’s sold 14M pairs of underwear?  Jens Nicolaysen and Chris White (Co-Founders, Shinesty) join Matt Bertulli (CEO, Pela

10 Best AI Use Cases for Ecommerce in 2026: Ranked by CEOs

Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) rank the ten highest impact ways

Every Step to Start an Ecommerce Business Revealed: Operators Build (E1)

“We’ve done it before. Can we do it again?”  Five executives put half a million dollars on the line to start a new ecommerce brand. Operators Build follows every step, i

Building Solo Past $1M in Only Year One: Help an Operator Out

Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, Christopher Francis (Founder & CEO, Home Plunge)

How Magic Mind Turned a Spreadsheet Into National Retail Domination

“Everyone who said I was too early, they got on my investor updates.”  Can product market fit be created, or can you only position yourself to catch it?  William Hicks

Why People Buy: A Practical Guide to Consumer Behavior in Ecommerce

“People buy things to fill gaps in their life.”  Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case & Lomi) unpack consumer behavior in ecommerce. They cover the

How Ecommerce Founders Get Rich: Exits, Dividends, Debt & Salary

What are the five ways ecommerce owners actually get paid? Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Mike Beckham (CEO, Simple Modern), and Curtis

Inside the Affiliate Marketing Strategy Behind BK Beauty’s Growth

“We ended up selling twenty-two thousand units that day.”  How did two founders build a multi-million-dollar brush brand without outside investors? Lisa Jauregui and Pa

How to Build a $100M Brand: 8 Rules from Leaders Who Did

“The scale is not going to fix your problems.”  What separates a hundred million dollar ecommerce brand from the rest?  Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pel

Why Founders Have to Become Their Own Best Marketer

Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, Elaine Tran (Founder & CEO, Dippin’ Daisy’s) bri

$450M, 6 Brands & 4 Countries: Why Sunil Agrawal Refuses to Stop

“I feel this is bigger than dot com.”  How does a $450 million publicly traded jewelry brand build a live shopping empire that predates TikTok by nearly two decades?  S

Roman Khan: The Ecommerce Logistics Play Worth $10 Billion

“If someone can do the same revenue in 12 hours, basically out of nowhere, it does lower the value of brands.”  What does the collapse of traditional brand equity mean f

Help an Operator Out: 8-Figure Dog Brand That Needs a New Growth

"You will not be happier at nine figures. I’ll just tell you that right now."  What does an operator do after building an 8-figure brand entirely on one dog breed?  Hel

100% Growth for 8 Years: IQBAR’s Will Nitze & Jess Greenwood

“You are not trying if you’re not getting sued.”  How did IQBAR go from a $90k Kickstarter to a nine-figure retail, DTC, and Amazon giant?  Will Nitze (Founder & CEO) a

Opening Retail Stores vs. Going Wholesale: What the Numbers Say

Should you open your own stores, or let the big retailers do the heavy lifting?  Curtis Matsko (CEO, Portland Leather Goods), Matt Bertulli (CEO, Pela Case & Lomi), and

Our 2026 Ecommerce Audit: Wins, Mistakes, Lessons & What’s Next

“Whoever can spend the most money is going to win.” Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham

How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

“We built our iPhone before we built our Apple.” How do you scale a hardware brand from $7M to $1.5B without chasing cheap CPMs?   Jacob Zuppke (CEO, Whisker) joins Ma

How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

What does Ridge’s annual revenue growth 2025–2026 look like when you launch three new categories at once?  Sean Frank (CEO, Ridge) joins Matt Bertulli (CEO, Pela Case &