Creator Science with Jay Clouse

#317: Selling Smart Passive Income (And What We Can Learn From It) — Pt. 1 featuring Pat Flynn and Matt Gartland

This week I’m joined by two longtime friends — Pat Flynn and Matt Gartland. Pat is the founder of Smart Passive Income, the creator education brand he started in 2008 an

#316: Kallaway’s EXACT System For Going Viral (Almost Every Time)

Meet Kallaway, the creator behind the Kallaway Marketing channel and the founder of Sandcastles — an AI research tool that helps creators find and validate viral video to

#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee [Greatest Hits]

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.

#315: Breaking Down Our $101,666 Launch: The Mechanics And Lessons Learned From Our Virtual Summit

Our first-ever 6-figure launch started with a cold email I didn’t respond to. Twice. The third time, I wrote back. A few months later, we ran a 3-day free virtual summit

#296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10 [Greatest Hits]

Richard is the co-founder of ⁠1of10⁠, a research platform built by YouTube strategists, and his team has quietly been behind the scenes for some of the biggest channels o

#314: Getting Unstuck: The Three Hidden Roadblocks Blocking Your Progress with Cat Mulvihill

Most productivity advice operates in one of two categories: you’re missing a skill or system, or you have a mindset problem. Cat Mulvihill thinks both camps are right — a

#313: How Tom Ross Doubled His Community Engagement and Retention With Training Pathways

Closing the doors to a membership is supposed to hurt signups. But one of Tom's clients did exactly that — closed it, added an application, doubled the price, then reopen

#312: Everything We Learned From Our Second In-Person Event — The Good, The Bad, and The Full Economics

This week, my wife Mallory joins me for only her second podcast appearance ever to break down everything from The Lab Offline Powered by Circle — our second annual 2-day

#311: How to Build a Successful Paid Community | Growth in Reverse

The highest month of membership revenue in Lab history was also the setup for the highest month of churn. One year later, February delivered both records. I have been bu

#310: Brad Hoos — What 50,000 influencer campaigns tell us about what brands really care about

Brad Hoos is the CEO of Outloud Group, one of the top influencer marketing agencies in the United States. His clients include AG1, Chomps, KitchenAid, and Whirlpool, and

I want to help you build a membership in July. (limited time opportunity)

For the first time ever, I'm teaching my most popular course, Build A Beloved Membership, live over four weeks. You'll learn the exact approach I've taken to building The

#295: Community Building Trends for 2026 with Becky Pierson Davidson [Greatest Hits]

I brought back Becky Pierson Davidson to compare notes on where community is headed — and we found a few areas of disagreement. Becky works with 6, 7, and 8-figure busine

#309: A Deeper Look at Circle Eclipse with Circle CEO Sid Yadav

Sid Yadav is the CEO and co-founder of Circle, a community platform trusted by creators like Jay and thousands of others to build membership businesses. Today, Circle has

#308: Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back

Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to alread

#307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)

Richard van der Blom published his first LinkedIn algorithm report years ago as a curiosity project. This year, he and his team analyzed 1.3 million posts from 50,000 cre

#306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube

Josh is the founder of Upright Media, an operating partner for content creators handling operations, consulting, recruiting, and post-production. His clients include some

#305: Big 3: Three Wins, Three Concerns, and Three Experiments for May

Every month inside the Lab, I do a full retrospective: wins, concerns, experiments, with all the numbers on the table. I've never felt comfortable putting the whole thing

#277: The best and worst income streams for creators (ranked) [Greatest Hits]

I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on

#304: Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years.

Sam Vander Wielen is an attorney turned entrepreneur who built the go-to legal template shop for online businesses. Her flagship product, the Ultimate Bundle, a package o

#303: Riley Brown — The AI Content Creator Who Doesn’t Write With AI

Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks. Sinc