Unfinished Business

Learn How to Make Millions with Email Marketing in 52 minutes!

Hulken pays Structured $8,500 a month. In Q4 last year, the email and SMS channel Structured runs for them drove more than $3.3 million. Even in a dead summer month with

How to Go Viral Repeatedly with $0 Marketing | Hot Girl Pickles’ Co-Founders

Leah Marcus and Yasaman Bakhtiar posted about a pickle company every day for months before they had a single jar to sell. The first videos were trends, and the trends flo

The Minimum Viable Company: How We Run a $50M Brand With Just 7 People

For most of their careers, Alex and Lee believed a bigger team meant a stronger company. Now they believe the opposite, and they've got the receipts: $50M in revenue last

How This CPG Founder Went From a Kitchen Experiment to 7,000 Stores

Katie Lefkowitz was a lifelong Snickers fanatic when a colon cancer scare and a doctor's orders to cut sugar should have ended that relationship. Instead, she went home a

The Hidden Cost of Scaling Our DTC Brand Without VC Money

Every episode, Alex and Lee talk about how fast Hulken is growing. This one is about what that growth actually costs. For the first time, they get candid about the messy

How TUSHY Turned a Taboo Category Into One of DTC's Strongest Brands with Justin Allen

Justin Allen co-founded TUSHY a decade ago to solve a problem most Americans didn't know they had. No roadmap, no comparable brand, no playbook… just a bet that if you ma

Going From $50M to $100M: How We Use Partnerships As Our Biggest Growth Levers at Hulken

Two things have been true at Hulken since year one: no dropshipping, and only say yes to collabs that actually earn it. On the eve of launching their most complex product

The DTC Trap That Built Juliet Wine's Retail Empire | Allison Luvera

Most founders building consumer brands think DTC is the goal. Allison Luvera knew from day one it was just the testing ground. Getting into Whole Foods, Costco, Safeway,

What Most DTC Founders Get Wrong About Entering a Crowded Category | Greta Meyer

Greta Meyer started Sequel in a college classroom. She and her co-founder identified a physics flaw in the tampon that nobody had fixed in almost 100 years, and spent yea

The DTC math most founders refuse to do (until it's too late) | Suze Dowling @ Pattern Brands

Suze Dowling has seen the inside of more DTC brands than almost anyone. As co-founder of Pattern Brands, a multi-brand home goods portfolio she's been building since 2018

Inside Hulken: How Our CBO Built a $50M Community-Led Luxury Brand

We turned the mic around. For the first time on Unfinished Business, Alex and Lee are interviewing someone from inside Hulken, their own Chief Brand Officer. Tara Seruya

How We Built a $50M Consumer Brand with 7 People

Seven people. $50 million in annual revenue. One brand that somehow manages to feel like it's everywhere. If you've ever wondered how Hulken actually works (the operatin

How Dylan Munro Invented a New $130M DTC Category and Built a Factory to Protect It

They cooked dog food in a rented kitchen in Queens. Their friends thought they were insane. That was 2018. Today, Spot & Tango is a 100% direct-to-consumer, subscription

The Bootstrapped DTC Founder's Playbook with Ben Cogan of Beanstalk

The DTC era of "raise money first, ask questions later" is over. And Ben Cogan saw it coming. Ben is the co-founder of Hubble Contacts, one of the original DTC brands, w

Why Most DTC Brands Get Retail Wrong (and How to Fix It) with Nate Rosen @ Express Checkout

He's seen the balance sheets behind the brands your feed tells you are crushing it. And what he's found? The gap between the press release and the spreadsheet is bigger t

How to Build a DTC Brand That Actually Lasts with Brooke Yoakam

Most marketing decisions aren't driven by strategy. They're driven by ego. That's the honest (and slightly uncomfortable) truth that Brooke Yoakam, founder of AvidAI and

Why the Best DTC Brands Build Slow (with Steph Hon @ Cadence)

She spent two years building one product. Went through 207 prototypes. Filed 4 patents. Heard 2,500 nos from investors. And now has 200 of them. That's Steph Hon, founde

Season 2 of Unfinished Business: The Truth About Scaling a Profitable DTC Brand from $0 → $50M

Season 2 of Unfinished Business is officially here and a lot has changed since we wrapped Season 1. When we first started this podcast, we were still at Clay. Hulken was

From Side Hustle to Swimwear Empire: The Andie Swim Story with Founder Melanie Travis

Melanie Travis didn’t go to fashion school. She didn’t work at a legacy brand. She didn’t have a co-founder, a warehouse, or a team. What she did have was a miserable ex

Relationships, Intimacy, and Keeping it Together: An Unfiltered Chat with Alex and Lee

No guests. No prep. Just us. In this episode, we sat down together — two co-founders, two moms, two longtime partners in life and business — to talk about what’s really