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Management · Dennis Sorenson

Think Big. Win Bigger.

by Dennis Sorenson

Think Big. Win Bigger. is built on Process Driven Sales and the pillars of Ambition, Strategy, and Execution. Each episode breaks down the systems and operating rhythms that drive predictable performance, giving leaders and sellers practical insights they can use immediately.

Latest episodes

Showing 20 · updated from the feed

Ep 21 - Building a High-Performance Revenue Organization with Mark Dorsey and Mike Weinberg

What does it take to build a high-performance revenue organization? Host Dennis Sorenson welcomes Mark Dorsey, a senior sales executive and Chief Revenue Officer for a pu

Nov 3
1 h 01 min

Ep 20 - What Has to Be True to Scale Sales Growth: w Michael McConnell (Part 2)

If your CEO says "double the business," what has to be true to actually get there?  Michael McConnell, COO of Bird Electric, tells Dennis Sorenson why sales should be th

Oct 20
28 min

Ep 20 - What Has to Be True to Scale Sales Growth: w Michael McConnell (Part 2)

If your CEO says "double the business," what has to be true to actually get there?  Michael McConnell, COO of Bird Electric, tells Dennis Sorenson why sales should be th

Oct 20
28 min

Ep 19 - Lead Like a Marine, Grow Like an Operator with Michael McConnell (Part 1)

In Episode 19 of Think Big, Win Bigger, Dennis Sorenson is joined by Michael McConnell, Chief Operating Officer of Bird Electric, to explore the leadership lessons Michae

Oct 6
27 min

Ep 18 - The Role of the Sales Leader: Winning Through Your People

Why doesn't the process-driven sales system execute itself?   Dennis Sorenson draws on lessons from a barbershop and a restaurant floor to show sales leaders what it act

Sep 22
16 min

Ep 17 - Leading Disciplined Execution with Matt Reubendale (Part 2)

Why do the same sales problems show up in every industry, from staffing to steel?  Dennis Sorenson continues with Matt Reubendale, Senior Advisor for Enterprise Growth a

Sep 8
36 min

Ep 16 - Learning to Execute with Discipline with Matt Reubendale (Part 1)

What happens when you stop managing activity and start managing outcomes?  Dennis Sorenson welcomes longtime friend Matt Reubendale, Senior Advisor for Enterprise Growth

Aug 25
36 min

Ep 15 - Execution: The Discipline of Getting Things Done

Could a simple four-letter framework fix your entire sales forecast?  In Episode 15 of Think Big, Win Bigger, host Dennis Sorenson, CEO of Cove Group, goes solo for the

Aug 11
32 min

Ep 14 - Fear, Ego & the Point of Friction with Blaine Sibby (Part 2)

What if the biggest thing killing your deals isn't the market, but your own fear and ego? Dennis Sorenson returns with Blaine Sibby, Chief Revenue Officer at Zenith Roofi

Jul 28
21 min

Ep 13 - The Point of Friction with Blaine Sibby (Part 1)

Is sales really about relationships, or is it just math in disguise? Host Dennis Sorenson sits down with Blaine Sibby, Chief Revenue Officer at Zenith Roofing, for part o

Jul 14
29 min

Ep 12 - Making Strategy Real with Lee Paries

Are you still being seen as the vendor, or have you earned trusted partner status? Host Dennis Sorenson welcomes back longtime friend and business partner Lee Paries, co

Jun 30
30 min

Ep 11 - The Moment Selling Became Strategy with Lee Paries (Part 1)

"It's only your limitation if you impose it on yourself." — Lee Paries Dennis Sorenson, CEO of Cove Group and host of Think Big, Win Bigger, welcomes co-founder of Horiz

Jun 16
44 min

Ep 10 - Strategy Changes the Game

Are your sellers busy — or are they actually executing a strategy?  In Episode 10 of Think Big, Win Bigger, host Dennis Sorenson — CEO of Cove Group and architect of the

Jun 2
32 min

Ep 9 - Discovery Reveals the Path

“If we move too quickly from discovery to selling, the true discovery stops." - Dennis Sorenson Dennis Sorenson, CEO of Cove Group and host of Think Big, Win Bigger, bri

May 19
26 min

Ep 8 - The Difference Between Big Ideas and Real Results with John Giese (Part II)

What would it mean for your business if your sellers stopped selling and started making an impact? Dennis Sorenson, CEO of Cove Group and host of Think Big, Win Bigger,

May 5
25 min

Ep 7 - What Becomes Possible When You Think Bigger with John Giese (Part I)

"I was the typical sales guy. Yeah, I'll just go get it. I know everything. And I was successful, but I would have been deadly had I had this operational framework." - Jo

Apr 21
27 min

Ep 6 - Seeing Total Potential: Whitespace, Initiatives & Strategic Alignment

When was the last time your sellers stepped back far enough to actually see the full potential of their territory — or have they been too busy fighting uphill toward a nu

Apr 7
20 min

Ep 5 - The Ambition Mindset: Competing for What’s Real, Not What’s Realistic

Are you building a pipeline strong enough to survive when one or two deals go sideways — or are you one bad quarter away from desperation mode? In Episode 5 of Think Big

Mar 24
20 min

EP 4 - The Process-Driven Sales Framework: Mastering Practice & Play

Elite athletes don't walk onto the field and improvise. Why are so many sellers doing exactly that every single day? In Episode 4 of Think Big, Win Bigger, host Dennis D

Mar 10
12 min

EP 3 - The Process-Driven Sales Framework: The Power of Plan & Prepare

If your sales team is only spending 30% of their time inside the sales process, what exactly are they doing with the other 70%? Dennis Deal Sorenson is the CEO of Cove G

Feb 24
19 min

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