Badass Softie

Staying Grounded When Things Get Hard

Something will eventually not go according to plan. Maybe a project doesn’t turn out the way you hoped, a difficult conversation catches you off guard, or life takes you

Courage Is Something You Practice

A year ago, Dr. J.J. Peterson launched Badass Softie with a lot of questions. What if nobody listened? What if it went nowhere? And maybe the hardest one: Who am I to do

Are You Being Kind—or Just Avoiding Conflict?

It’s easy to tell yourself you’re being kind when you decide not to say the hard thing. You don’t want to hurt someone, create tension, or turn a small problem into a big

The 3 Marketing Emails Every Business Needs

Ever spend more time deciding what to write than actually writing it? If marketing feels harder than it should, the problem may not be your writing. You may simply be as

Stop Marketing Like Everyone Is a Stranger

If your marketing feels exhausting, you're not imagining it. Every week there's another platform to learn, another algorithm to understand, and another tactic promising

The Best Marketing Isn't About You

The best marketing isn't about getting people to notice you. It's about helping the right people recognize themselves in what you have to say. Too often, business owners

The Hardest Marketing Decision You'll Ever Make

What if the biggest reason your marketing isn't working has nothing to do with your website, your social media, or your messaging? What if it's the decision you've been

Why Customers Don't Remember Your Business

Your company probably doesn't have a differentiation problem. It has a memory problem. Dr. J.J. Peterson kicks off a new marketing series by exploring one of the bigges

The Leaders Who Take the Biggest Risks Aren't Fearless

Some leaders seem willing to make impossible decisions. They change careers. Walk away from security. Speak uncomfortable truths. Bet on themselves when success is anythi

Why We Perform Instead of Telling the Truth

Most people don't set out to become performers. But over time, it's easy to trade pieces of ourselves for approval, success, certainty, or the version of us we think oth

What Happens When Everything Becomes Practical

What if the moments that change someone's day are the ones we almost talk ourselves out of? The compliment we never give. The thank you we never send. The invitation w

Maybe Consistency Isn't The Goal

Melissa Greene spent years as a member of the Grammy-nominated Christian music group Avalon before becoming a pastor, speaker, writer, and advocate.   But along the way

Failure Doesn't Always Mean You're Wrong

What happens when the strategy stops working, but the mission still matters? Dr. J.J. Peterson sits down with entrepreneur, author, and Copper founder Allison Trowbridge

What If You Had Nothing To Prove?

What if the pressure you're carrying isn't coming from your workload, your business, or the world around you? What if it's coming from the belief that you still have som

People Experience You Before They Hear You

Many leaders want their work to speak for itself. But whether we like it or not, people start forming opinions about us long before we ever say a word. Dr. J.J. Peterso

Why Great Businesses Still Get Overlooked

Some businesses do exceptional work and still struggle to stand out. In this conversation, Dr. J.J. Peterson sits down with Julie Firth and Sonya Whittam, founders of St

You Don’t Have to Perform to Be Seen

You can know your work helps people and still feel weird promoting yourself. The pressure to stay visible, market yourself online, and constantly talk about what you do

Maybe You Don’t Need More Discipline

What if the problem isn’t discipline — but understanding how your brain actually works? In this conversation, Dr. JJ Peterson sits down with licensed therapist and co-ho

Why Some Experiences Stay With You

Most experiences don’t stay with you. You go to a conference, an event, a workshop, and within a few days, most of it is gone. Not because it wasn’t good, but nothing ma

How to Succeed Without Losing Yourself (What No One Tells You)

What happens when you get what you wanted and it doesn’t fix what you thought it would?   You can spend years working toward something, only to realize it doesn’t feel