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Entrepreneurship · Caroline Bower

The Bread Winner Podcast

by Caroline Bower

Welcome to The Bread Winner Podcast, the show for microbakery owners who want to create a successful microbakery without spending every waking minute in the kitchen. I'm Caroline Bower, and I bake over 100 loaves a week from my home while still getting 8 hours of sleep and having time to be fully present in the important moments with my family. If you're looking to build a thriving sourdough business from your home, you're in the right place. Every Thursday, I'll be sharing new episodes packed with practical advice on everything from marketing and sales to process optimization and real-life strategies to maintain a healthy, intentional lifestyle. We'll dive into how to get started, attract (and keep) your first raving customers, plan your ideal week, scale your operations, and price your products. Plus, we'll occasionally have some fantastic guests who are experts in the sourdough world. This podcast is all about giving you the tools and confidence to cultivate business that fits into your life, not the other way around. So, hit that subscribe button, do your next round of coil folds then grab a cup of coffee and get comfy for the next 20 minutes. Let's start building your dream microbakery together!

Latest episodes

Showing 20 · updated from the feed

147. How to Sell Sourdough Workshop Tickets as Christmas Gifts

Your beginner workshop is not the whole business, it is the front door. This is the final episode in my three-part workshop series, and it might be my favorite one, becau

Nov 5
19 min

146. How to Plan a Sourdough Workshop: Class Size, Helpers and Pricing

Last week I walked you through my whole sourdough class, start to finish. This week, part two of the series, I am answering the questions I get asked the most: how many p

Oct 29
27 min

145. How to Teach a Sourdough Workshop, Start to Finish

For a long time, I did not think I was allowed to teach a sourdough class. I am completely self-taught, I have never taken a baking class in my life, and I had a voice in

Oct 23
25 min

144. Meal Prep for Microbakery Owners, with Cassy Joy Garcia

The simplest way to do meal prep when you run a microbakery is one short prep day where you cook three things at once: a pork shoulder in the slow cooker, a bag of sweet

Oct 8
43 min

143. How to Get Seen Locally Before Your Holiday Pre-Orders Open

Thanksgiving is so late this year that between Small Business Saturday and Christmas, you have exactly 27 days to sell. There is no time inside that window to go find new

Oct 1
29 min

142. The 4-Question Framework for Choosing Any Market or Event

In my very first holiday season, I said yes to opening day at a pumpkin patch because I was sure it would be packed. I sat there for nine hours in the September heat with

Sep 24
34 min

141. 3 Ways to Make Money Beyond Baking Bread

Online revenue follows an audience. It does not go out and build you one. That is the part the internet conveniently leaves out. This week I am answering a voicemail que

Sep 17
31 min

140. Am I the Bottleneck in My Own Bakery?

I am still the one doing every single 4 a.m. morning. I am still the primary production baker in my own bakery. And somewhere in the last six months I realized I am not m

Sep 10
27 min

139. Is Sourdough Still Growing? Here's What the Data Says

If you asked me whether ingredient costs have gone up across the board the last few years, I would have said yes without a second thought, and I would have had zero actua

Aug 27
22 min

138. 9 Things I'm Doing in August to Prep for the Holidays

There is a two-gallon jar in my bakery right now full of vanilla beans and cheap vodka, with a piece of masking tape on the lid that just says December. It is not going t

Aug 20
36 min

137. What Every Home Baker Needs to Know About Cottage Food Laws Right Now

Did you know that up until the fall of 2021, selling a loaf of bread you baked in your own kitchen was completely illegal in New Jersey? Not just restricted — illegal. Th

Aug 13
24 min

136. What I Wish I Knew Before I Started Selling Sourdough Bread

Two years of the Bread Winner Podcast, and the episode you keep coming back to is the one where I looked back at my very first year in business. So I am bringing it back

Jul 30
25 min

135. Seven Steps to Owning the Value of Your Microbakery Business

If you have ever answered the question "so what do you do?" with "I just have a little sourdough business" — this episode is for you. This is one of my most personal and

Jul 23
23 min

134. How to Use Text Marketing to Grow Your Sourdough Microbakery

I have been talking about Project Broadcast on this podcast for years — and in this episode, I finally got to sit down with the CEO himself, Jake Dempsey, for a conversat

Jul 16
50 min

133. The 4 Things to Do Before Selling Your Sourdough Bread (A Listener Favorite, Revisited)

It's the two-year birthday month of the Bread Winner Podcast — and I am celebrating from the road! My family and I are on an epic three-week road trip this July, and I th

Jul 9
24 min

132. Handing the Mic to My Kids: What It's Really Like to Have a Baker for a Mom

This episode is one of my favorites I've ever recorded — and I think you're going to love it too. I handed the mic to my two kids, Jamey and Lila, and we had the most hon

Jul 2
40 min

131. How to Get Moving Again After a Big Push in Your Sourdough Microbakery

The Bread Winner Summit was incredible — and then I crashed. In this episode, I'm getting really honest about what happens after we give everything to something big: the

Jun 18
20 min

130. Your Questions, My Answers: Live Q&A from the Bread Winner Summit

If you've ever wished you could sit in on a real, unfiltered business conversation with me, this episode is exactly that. I'm pulling back the curtain and sharing the liv

Jun 4
35 min

129. Why the Bread Winner Summit Matters So Much

In this short episode, I’m sharing why I believe the Bread Winner Summit is so much more than just another online business event for bakers. As I’ve been recording sessio

May 28
7 min

128. How to Navigate Summer as a Sourdough Micro Bakery Owner

In this episode, I’m talking all about navigating the transition into summer as a sourdough micro bakery owner and why this season can feel both exciting and incredibly o

May 21
15 min

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