The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

234 | How to Know If You're Ready to Become a Full-Service Planner

Text the Wedding Planning Hotline "Am I ready to go full-service?" is one of the most common questions in the wedding industry, and the answer almost never has to do wit

233 | Subtle Marketing Signals That Attract the Right Clients

Text the Wedding Planning Hotline The reason you might be attracting the wrong inquiries isn't a visibility issue. It's all in what your business is communicat

232 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong

Text the Wedding Planning Hotline Many pros in the wedding industry has "good branding" — but good branding and memorable branding are not the same thing. In this episod

231 | The Hidden Risks of Destination Weddings (And How Planners Manage Them)

Text the Wedding Planning Hotline The biggest risks in destination weddings don't happen on the wedding day. They happen in the in-between moments most planners don

230 | My 5 Favorites Systems & Tools for Wedding Inquiry Management

Text the Wedding Planning Hotline Fall inquiry season is closer than it feels, and how you handle the first 24 to 48 hours after a couple reaches out determines whether

229 | The Planner's Edit Wraps Season One — A Look Back at This Wedding Planner Podcast and What's Coming Next

Text the Wedding Planning Hotline The first season of The Planner's Edit is officially a wrap. In this final episode, Desirée Adams recaps the themes and conversati

228 | Styled Shoots—Worth It or Waste of Time?

Text the Wedding Planning Hotline Are styled shoots worth it, or a well-produced waste of time? Desirée shares five honest takes on styled shoots for wedding planners: w

227 | Building Venue Relationships—How I Became a Preferred Planner

Text the Wedding Planning Hotline Venue relationships are one of the most powerful and most misunderstood growth levers in a planning business. In this deep dive, Desiré

226 | Networking & Referral Building—Events, Retreats, and Relationship Marketing

Text the Wedding Planning Hotline In this episode of The Planner’s Edit, Desirée Adams breaks down three different approaches to referral building in the wedding industr

225 | Are Content Creators a Must-Have or a Passing Fad?

Text the Wedding Planning Hotline Wedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just an

224 | Lead Magnets, Blogging, and Email Marketing for Planners

Text the Wedding Planning Hotline Your Instagram followers don't owe you anything. Your email list does. In this week's episode of The Planner's Edit, De

223 | Content Creation—Hiring, Repurposing, & Social Media Trends

Text the Wedding Planning Hotline Most wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through

222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it)

Text the Wedding Planning Hotline Doing it all yourself isn't a badge of honor. It should only be a phase. But for a lot of planners, it's a phase that's

221 | Building and Using Standard Operating Procedures in Your Wedding Business

Text the Wedding Planning Hotline Standard operating procedures are one of the most important things you can build in your wedding business, especially if you're gr

220 | My 5 Favorites Systems & Tools for Wedding Inquiry Management

Text the Wedding Planning Hotline Your inquiry process is doing more work than you realize, and if it isn't set up thoughtfully, it's likely costing you bookin

219 | 5 Hot Takes on Wedding Planner Branding: What the Industry Keeps Getting Wrong

Text the Wedding Planning Hotline Wedding planner branding has a pattern problem, and most planners are too close to their own brand to see it. In this episode, Desirée

218 | The Hidden Costs of Rebranding Your Business (What Nobody Told Me Before I Did It)

Text the Wedding Planning Hotline Thinking about rebranding your wedding planning business? Before you reach out to a designer or start pinning to a mood board, there ar

217 | Wedding Branding: Words, Imagery, & Positioning for High-End Clients

Text the Wedding Planning Hotline Your wedding brand is communicating right now — the question is whether it's saying what you actually mean.  In this episode, Des

216 | Post-Engagement Season Marketing for Wedding Planners

Text the Wedding Planning Hotline Newly engaged couples aren’t looking for more inspiration — they’re looking for direction. In this episode of The Planner’s Edit, Desi

215 | The Role of Short-Form Content in Your Wedding Planner Marketing Plan

Text the Wedding Planning Hotline Short-form content can either support your wedding planner marketing plan or slowly drain your energy if it’s being used without intent