Roots of Success

The Laminated Target List and the Long Game: Commercial Sales with Melissa Blake (Part 1)

Melissa Blake, with Bates Landscaping, looks at a laminated sheet listing her dream clients, and she carries it with her every single day. In Part 1 of this conversation,

Owner's Blind Spot: Map Out your Path to Revenue Growth or Keep Hitting that Wall

Every growing landscape company hits a wall. The owner is doing sales, operations, and admin all at once and the business starts to cap out. In this episode of Roots of S

Opposites Attract and Then They Build a Business: How the Scarsellas Transformed Brothers Lawn Services through Team Investment

Investing in your team and leveraging their strengths really does pay off. In this episode of Roots of Success, Tracy Wallingford sits down with Steve and Anne Scarcella,

The Talent Pipeline, Water Wars, and Building for the Long Game

What does it look like to build a company the right way — not the fastest way? In this episode of Roots of Success, host Chris Psencik reconnects with one of his oldest f

Busy Isn't a Badge: The 5 Habits That Are Keeping You Stuck

Forty hours. Fifty. Sixty. Somewhere along the way, "busy" became something to brag about. But what if the busyness isn't a sign of hard work or it's a sign of the wrong

Fail Forward and Show Up Consistently: The Culture Playbook from a Second-Generation Owner

What separates the companies people want to work for from the ones they can't wait to leave? In this episode of Roots of Success, host Chris Psencik sits down with Ryan M

What You Say vs. What They Hear: Mastering Communication in Your Landscaping Business

Most business owners think they're great communicators until things fall apart. In this roundtable episode of Roots of Success, host Chris Psencik is joined by McFarlin S

Transparency, Liquidity, and Bankers – How to Take Control of your Business' Value

How does financial clarity impact your business value? In this episode of the Roots of Success, join host Jennifer Murray as she talks about financial health check-ups, b

Out of Necessity: Landscapers' Hacks for AI and DIY Development

Get ready for a high-impact conversation on the intersection of landscaping, technology, and innovation! In this episode of Roots of Success, Kevin Keim sits down with AC

Control the Flow of Your Business: AI Streamlining Water Management – Part 2

Join Chris Psencik and Mark Pyrah for Part 2 of an insightful discussion on how leveraging tech, automation, and AI is driving double-digit growth, improving customer exp

Control the Flow of Your Business: Reframing Irrigation as Strategic Water Management – Part 1

What if your organization's biggest untapped profit center was hiding in plain sight? In this episode, Chris Psencik sits down with Mark Pyrah, President Elect of the Ore

What Happens When You Stop "Gutting it Out" and Start Using Your Numbers to Make Decisions

Ready to move beyond gut feelings and bank account balances? In this episode, Noe Loarca gets real about the challenges of managing a landscape business without adequate

Risky Business: Essential Insurance Strategies Every Business Needs to Know

On this episode of Roots of Success, Chris Psencik digs into the changing landscape of insurance for green industry businesses with special guests Chase Campbell and Cal 

ACE Coaches Roundtable: Mow Money, Less Problems by Mastering your Finances

Financials don't have to be intimidating and in this episode of Roots of Success, you'll learn why! Join hosts Jason New, Chris Psencik, and Jim Cali as talk with fellow

Strengthening Roots: Introducing our new CEO – Scott Wallingford

Step behind the scenes with McFarlin Stanford as Jim Cali, Jason New, and newly-appointed CEO Scott Wallingford share the story of a pivotal leadership transition. Discov

Why Irrigation is the Missing Revenue Stream to add to your Business in 2026

On this episode of Roots of Success, Chris Psencik welcomes Lex Mason from Weathermatic for a candid conversation on the systems, strategies, and tech elevating the lands

Silent Service, Big Impact: Winning with Electrification and Automation

  If you've ever considered adding robot mowers and battery powered equipment to your operations tune in to this episode of Roots of Success, as host Kevin Keim from McFa

What Budget? How to Create a Budget You and Your Team Can Understand Like a Scoreboard

Budgeting doesn't have to be a mystery—or a misery! On this episode of Roots of Success, host Kevin Keim sits down with Liz Helton and Steve Alley from McFarlin Stanford 

Real Training for Real Landscapers: No Actors Needed

Join host Chris Psencik as he sits down with Matt Crinklaw, founder of Greenius, for his view of the evolution of training in the landscape industry. From humble beginnin

ACE Coaches Roundtable: What's the deal with McFarlin Stanford & The Grow Group?

Ever wondered how the partnership between McFarlin Stanford and The Grow Group got its start? On this roundtable episode of Roots of Success, Jason New, Chris Psencik and