Against The Sales Odds

From Sales Rep To SVP: Building A Sales Culture That Scales

What does it take to go from selling copiers and printers to leading nearly 50 people as an SVP for the Milwaukee Bucks? In this episode of Against The Sales Odds, Lance

From Selling Tickets To Selling Experiences: Dan Rosenthal On Building High-Value Sales Teams

What does it take to build a career in sports sales—and turn premium tickets into unforgettable experiences?   In this episode of Against the Sales Odds, Lance Tyson si

The Playbook For High-Performance Sales: Jentry Mullins On Leadership, Accountability & Adaptability

What does it take to build a high-performing sales organization in an industry that’s constantly changing?   In this episode of Against the Sales Odds, Lance Tyson sits

When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience

What does it take to lead through uncertainty, rebuild teams, and keep people motivated when the odds are stacked against you?   In this episode of Against the Sales Od

How Great Sales Leaders Remove Obstacles, Not Just Close Deals With Colin Cook

What does it take to lead sales for some of the biggest stadiums, sports franchises, and entertainment venues in the world?   In this episode of Against the Sales Odds,

Insights: The Cycle Sales Teams Get Stuck In

Missed targets lead to more pressure. More pressure leads to rushed conversations. Rushed conversations lead to fewer wins. And before long, the entire team is working ha

What It Takes to Lead Sales for World-Class Sports Properties

Few sales leaders manage a portfolio as complex as Randy Wills. As Vice President of Ticket Sales for the Miami Dolphins and Miami Open, he oversees ticket sales and reve

Culture, Structure, and Process: What Builds High-Performing Sales Teams

In this episode of Against the Sales Odds, Lance Tyson sits down with Jared Kozinn, Deputy AD | Chief Revenue & Marketing Officer at Michigan State University Athletics,

Win The Deal Without Losing The Margin: Inside Complex Sales & Leadership With Jerry Cifarelli

What does it take to win in high-stakes, multi-layered sales environments? Lance Tyson and Jerry Cifarelli unpack the realities of long sales cycles, navigating competing

Sales Methodology Vs. Sales Process: The Costly Mistake Most Sales Teams Make With Dr. Adam Rapp

Most sales organizations think they have a sales methodology. In reality, they’re operating with a mix of disconnected tactics, and it’s costing them. In this episode,

In-Sights: You Don’t Need To Like Your Buyers To Win The Deal

Most salespeople are taught about relationship-building strategies. Top performers do something different. In this in-sights episode, Lance Tyson breaks down why rapport,

In-Sights: You Are The First Sale

In this short In-Sights episode of Against the Sales Odds, Lance Tyson breaks down a simple but often overlooked truth: you are the first sale. From mindset and confidenc

In-Sights: Selling Is An Away Game

In this episode of In-Sights, Lance Tyson breaks down one of the core principles behind high-performance selling: selling is an away game. Most salespeople prepare as if

Leading With Curiosity: Ryan Norys On Sales, Leadership, And Success

In this episode, Lance Tyson sits down with Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, to uncover what it takes to build and lead a world-class sales organiz

In-Sights: Start Reading the Buying Signals

In this In-Sights episode of Against the Sales Odds, Lance breaks down one of the most common traps in sales — buying signals. Too often, salespeople jump in with what th

In-Sights: The First Sales Process

In this episode of Against the Sales Odds, Lance Tyson breaks down the very first sales process — the foundation every deal is built on. Too often, sales is overcomplicat

Building Championship Culture: Leadership & Growth With Mike Tomon Of The Houston Texans

In this episode, Lance Tyson sits down with Mike Tomon, President of the Houston Texans, to explore what it takes to lead a world-class sports organization on and off the

In-sights: Simple Is Genius

In this episode of In-Sights, Lance Tyson breaks down one of the most overlooked truths in sales: simplicity sells. Drawing from years of sales training experience, Lance

In-sights: Facilitate. Present. Close

In today's episode of the In-Sights series, we discuss the three-step sales process of Facilitate. Present. Sell. This is your masterclass on turning conversations into c

In-Sights: You Sell How You Buy

In this episode, we unpack a powerful concept: the way you buy often mirrors the way you sell. Are your own habits holding you back from closing deals? Lance Tyson breaks