Marketing · Rosemarie Callender | Podcast Business Strategist
Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts
by Rosemarie Callender | Podcast Business Strategist
People listen to your podcast every week. They tell you they love it. So why aren’t more of them becoming clients? Rethinking Podcasting is the podcast for service-based experts and founders, who want their podcast to work harder for the business it was created to support. Most podcasts about podcasting focus on how to grow your show: more downloads, more listeners, more marketing. But what if your audience size isn’t the problem? If your podcast isn’t generating enquiries, supporting sales, or helping the right people decide to work with you, more listeners won’t necessarily change the outcome. Hosted by Rosemarie, podcast diagnostician, strategist and founder of Evergreen Podcast Strategy, this show challenges conventional podcast advice and explores how podcasts influence the decisions people make before they ever enquire, apply, or buy. Because the podcasts that drive business results aren’t necessarily the ones with the biggest audiences—they’re the ones designed to help the right people make the right decisions. In each episode, we’ll explore what needs to happen between someone listening to your podcast and deciding they want to work with you, including: · why listeners aren’t taking action after listening · how your podcast shapes buying decisions long before someone reaches out · how to design episodes around the decisions your listeners need to make · how to make your offer a natural part of the conversation your podcast is already having · and how to turn your podcast into a valuable business asset, not just another content task If people are listening to your podcast but it isn’t contributing to your business the way you expected, you’re in the right place. Because for a podcast that’s meant to support your business, success isn’t only measured by how many people listen. It’s measured by what the right listeners understand, believe and decide because they listened. —- If people are listening but not taking the next step, the Decision Gap Diagnostic can help you understand why. Learn more: evergreenpodcaststrategy.co.uk/podcast-audit 🚨This podcast does not accept guest pitches.
