PR Adjacent

The Art of Influencer Gifting with Peggy O’Brien + Willa Callahan

Influencer gifting has become a standard part of many brands’ marketing strategies, but sending more product does not automatically create more impact. In this episode,

AI Tools, Conversion and Your AI Reputation with Holly Hansen

On today's episode joined by my longtime friend and former colleague Holly Hansen, founder of The Recognition Lab, to talk about how founders can use AI more intentionall

What Living in Australia Has Taught Me About Work-Life Balance

After a year and a half of living in Australia, I’ve started thinking differently about what ambition and work-life balance can look like. In this solo episode, I’m shari

The Business of Selling (and Buying!) Businesses with Susan Wojewoda

About this  Episode What does it actually take to buy or sell a business? I’m joined by Susan Wojewoda, Chief Revenue Officer at Town and Country Living, who has worked

Julia Rubien: The Power of UGC -- How Real Content Converts

In this episode of PR Adjacent, Ellie sits down with Julia Rubien, founder of Amie Social, to break down the basics of user-generated content (UGC) — and why it’s one of

Julie McAllister: Niching Down, Trusting Your Gut, and Building a Business Without a Playbook

When she started her business, Julie McAllister was busy making sugar cookies for events around town — but what really lit her up were hyper-realistic, sculptural cakes.

Samantha Gold: Business Happens in the DM —Building a Brand With Your Customers

Today’s episode is all about what happens when you stop building for your customers—and start building with them. We’re joined by Samantha Gold, founder and CEO of Motett

Rachelle Saevil: Building a Brand Beyond the Logo

What does it really take to manage a brand build from start to finish—without losing your mind or your message? In this episode, I sat down with Rachelle Saevil, founder

Cheri Leavy & Whitney Long: The Business of Intentional Connection

Cheri Leavy and Whitney Long are the founders of The Southern C , a community that’s redefining what networking looks like for creative entrepreneurs. They have built an

Touching Base with Nicole Noble: A Monthly Check-In on the State of PR & Marketing

PR and marketing are shifting faster than ever—platforms change, media landscapes evolve, and what worked last month might already be outdated. "Touching Base" is your go

Kate Rosenow: The Systems-First Approach to Business Growth

Ready to take your business to the next level—without drowning in the day-to-day? Kate Rosenow, founder of Work Well with Kate, is your guide to stepping out of the weeds

Skip the January Reset: Goal Setting for a Sustainable Year

Who knew a publicist and a dietitian had so much in common?! In this episode, I sit down with Cayla, a registered dietitian and founder of Nutrition Preferred to chat abo

Mastering Paid Media: Keys to Success in Today's Competitive Market

On this episode, Emily Heslin, founder of Carriage House Creative, joins us to explore how paid media and PR align for maximum impact. From Meta and Google to TikTok and

Style as Strategy: Positioning Your Brand Through Intentional Fashion Choices

On today’s episode, I’m thrilled to have Erin Noël, a fashion stylist based out of LA  who specializes in helping female entrepreneurs and founders elevate their brand th

Turning Off to Tune In: How Camp La Fontaine Redefines Workplace Connections

It’s no secret that women in leadership positions often face burnout, with their mental load undermining the strategic thinking needed to continue advancing. At Birdie, w

Rebranding Roadmap: How to Bring Your Audience Along for the Ride

In my first-ever solo episode (!) I took a minute to share the journey behind The Birdie Agency’s exciting new rebrand. We are constantly consulting clients on their visu

Rapid Growth, Solid Brand: How to Stay Consistent When Scaling Quickly

Brittany Schmid and Katy Doar are the founders of The Bunny Hive - a social club for little ones and their grown ups that is rapidly expanding across the country. Named “

Trademarking, Co-Founders, and Fundraising: Legal Must-Haves for Start-Ups

Jessie Gabriel is the founder of All Places – a law firm seeking to create a more equitable world by actively helping women from all backgrounds and industries grow their

From Goop to Amazon: An Omnichannel Approach to Brand Scalability

Lindsay Droz and Kristi Lord are the creators of L'AVANT Collective and their first wholesale account for their plant-based cleaning brand was with Goop! Since then, they

Sophie von Oertzen: Environmental Integrity - Sustaining a Beautiful Life & Planet

Sophie von Oertzen is the founder of Sophie Williamson Design – organic table linens & home decor that prove sustainable living can be synonymous with vivid, joyful color