Clubs Made Meaningful

Ep 122: The Communication Gap with Jason Lisi of ClubLISI

Every missed event, every confused member, every call that should have been a click. That is the gap between what a club intends and what members actually experience.  J

Ep 121: Reading the Room - with Denny Corby of Private Club Radio

Most club events are planned from the front end. Pick a date, book the entertainment, set the menu, and hope the feeling takes care of itself. Denny Corby works in the op

Ep 120: What Clubs Can Learn From Brands that have to Earn Opt in - with Crosby Renwick

Clubs have something almost every other brand would want: an audience that already said yes. That advantage can quietly turn into a liability the moment it becomes a reas

Ep 119: A Conversation with Two Designers, Space and Story - with Howard Kuo of KDC Architects

Architecture and brand are not two separate projects — they're two answers to the same question.  Derek and Howard are both designers working in different mediums, and w

Ep 118: What 170 Clubs Are Talking About - with Kate Scott of Carolinas Chapter CMAA

Nobody in this industry sees more clubs at once than a CMAA Chapter Director. Join Derek with Kate Scott, managing director of the Carolinas Chapter of the CMAA, one of

Ep 117: Strategy, Not Tactics - with Avi Olitzky of Olitzky Consulting Group

Most clubs think they have a strategy towards the future when what they usually have is a list of tactics to deal with the now. Join Derek with Avi Olitzky, president an

Ep 116: Putting Your Story Together - with Ed Heil of StoryTeller Club Marketing

Half of all clubs have a waitlist right now, and the difference between the ones that do and the ones that don’t usually has nothing to do with the golf course. Join Der

Ep 115: The Data Behind Belonging - with Dr. April Seifert of Sprocket CX

Satisfaction tells you whether someone enjoyed their last meal. It doesn't tell you whether they feel like they belong. April Seifert of Sprocket CX on what clubs aren't

Ep 114: Making a Milestone Meaningful - with Casey Newman of Lakeside Country Club

A milestone is only as meaningful as the intention behind it. A logo on a napkin and a one-night gala check a box. What Casey Newman did at Lakeside Country Club for thei

Ep 113: The Cost of Solving Before Understanding

A new website won't save you. Neither will a new logo, a pickleball court, or a redesigned menu if you haven't defined the problem you're trying to solve. Are you mistaki

Ep 112: What Value Really Means to Members with Aaron Dawson, CCM of Viewpoint EQ

Member satisfaction scores look solid. But when the survey asks about value, the numbers soften. Most boards reach for pricing adjustments or reworking their messaging, b

Ep 111: New GM: The Importance of the First 90 Days with Luke Burbach of The Club at Golden Valley

A new general manager inherits more than a title. They inherit a culture, a team, a membership — and a window of clarity that closes faster than most people realize. Join

Ep 110: Club Differentiation in a Local Market

Most clubs describe themselves the same way. Great amenities. Welcoming culture. Excellent service. And most of the time, the club down the street says the exact same thi

Ep 109: How Membership Directors Create Belonging with Melissa Hansen of The Club at Olde Cypress

A membership director's job isn't just filling seats. It's curating the first year of someone's belonging—one introduction at a time. Join Derek and Tucker as they sit d

Ep 108: The Importance of a GM's First 90 Days

A new general manager doesn't just inherit operations, they inherit a once-in-a-decade opportunity to see what everyone else has stopped noticing. Join Derek and Tucker

Ep 107: Building Culture Through Better Training with James Cronk of Guru Collective

Training isn’t just about teaching tasks—it’s how culture becomes real. Join Derek and Tucker as they sit down with James Cronk, co-founder of Guru Collective and creato

Ep 106: The Importance of Tradition

"We've always done it this way" might be the seven words of a dying organization—unless what you've always done actually means something. Join Derek and Tucker as they u

Ep 105: Digital Belonging with Sean Bleyl of MembersFirst

Join Derek and Tucker as they sit down with Sean Bleyl, Client Development Executive at MembersFirst, to explore how private clubs can transform their digital presence in

Ep 104: The Courage to Lead Beyond Member Approval

This episode explores the role of board members as long-term stewards, discussing why confident leadership, clear vision, and mission-driven decision making matter more t

Ep 103: Designing for Belonging with Kevin Carroll of Peacock + Lewis

Derek & Tucker sit down with club industry veteran Kevin Carroll of Peacock + Lewis to discuss a wealth of understanding when it comes to the indispensable assets for you