Farmers to Florists artwork

Home & Garden · Liz Fiedler Mergen

Farmers to Florists

by Liz Fiedler Mergen

Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-to podcast for modern flower farming and floral design success. https://www.farmerstoflorists.com/

Latest episodes

Showing 11 · updated from the feed

How Farmers to Florists Became a Minnesota Cup Startup Semifinalist

Takeaways Farmers to Florists was selected as a semifinalist in the Minnesota Cup Startup CompetitionThe biggest challenge in local flowers is not growing flowers but so

Jun 2
7 min

Crop Planning for Flower Farmers: Stop Guessing and Start Growing with Purpose

Takeaways Why crop planning is the turning point from hobby flower growing to building a scalable floral businessHow documenting planting dates and harvest timing create

May 26
8 min

Farmer vs Florist Pricing: What Customers Don’t Understand

Use code PODCAST at checkout for 30% off! https://www.farmerstoflorists.com/ Takeaways The difference between farmer pricing and florist pricing comes down to labor, de

Apr 30
5 min

A Real-Life Look at Using Farmers to Florist for Weddings and Events

Takeaways Tracking actual bloom timing year over year helps flower farmers make better crop planning decisions.Floral recipe building simplifies sourcing, delegation, pr

Apr 16
9 min

How Flower Farmers Can Grow Without Burnout

Takeaways Burnout in flower farming is usually caused by weak systems, not lack of talent or passion.Clear boundaries, communication policies, and workflow structure hel

Apr 7
5 min

Why Logistics Matter More Than Pretty Flowers in Floral Sales

Takeaways Smooth logistics are often the real reason florists place repeat orders with flower farmers.Clear pickup windows, conditioned stems, and accurate labeling redu

Mar 31
6 min

The Secret to Selling More Local Flowers: Predictable Weekly Inventory

Takeaways Florists buy more confidently when flower farmers offer a consistent weekly inventory rhythm.Predictable flower availability builds trust, repeat buying, and s

Mar 24
6 min

Flower Farmer Outreach Tips: How to Approach Florists with Confidence

Takeaways Reaching out to florists works better when flower farmers position themselves as a solution, not as someone asking for a favor.Clear, structured communication

Mar 17
6 min

Clear Communication Systems for Flower Farmers (So Florists Can Trust You)

Takeaways Use a simple structure for buyer updates: Projected → Confirmed → Delivered to reduce florist uncertainty.Set predictable response time expectations so your bo

Mar 10
6 min

How to Sell Local Flowers to Florists: Understanding the Florist Mindset

Takeaways Florists plan around event timelines (weeks + Saturdays), not growing seasons—alignment matters.Reliability (consistency, timing, volume) builds trust faster t

Mar 3
7 min

Farmers to Florists: Smarter Crop Planning + Better Floral Business Systems

Takeaways Build a floral business around systems, not hustle, to reduce burnout.Strong crop planning and recipe planning create easier, more reliable local sourcing.Bett

Mar 3
11 min

Chart trend

Position in the Home & Garden chart (US), last 90 days.

#46
all-time peak
1
day in the top 50 since Mar 2026

Chart positions

Where Farmers to Florists ranks today in each Apple Podcasts chart (US, Oct 11, 2026).

#193 ▼ 69 Home & Garden US

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About Farmers to Florists on Reason.fm

Here you find the Apple Podcasts chart positions of Farmers to Florists, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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