Wellness Means Business for Fitness & Wellness Entrepreneurs

by Casey Conrad

Wellness Means Business helps fitness and wellness entrepreneurs discover new revenue opportunities, grow their businesses, and capitalize on the rapidly expanding demand for wellness. Hosted by longtime fitness and wellness business strategist Casey Conrad, the show brings you practical strategies, emerging trends and candid conversations with successful fitness business owners, wellness entrepreneurs, industry experts, innovators and business leaders. You'll discover new ways to generate revenue, introduce profitable wellness products and services, create recurring income, attract and retain clients, and identify the opportunities shaping the future of fitness, wellness, recovery and longevity. If you want to build a stronger, more profitable business while staying ahead of where the wellness industry is going, you're in the right place. This show provides answers to questions like: 1. How can I add new revenue streams to my fitness or wellness business? 2. What wellness products and services are consumers willing to pay for? 3. How can I create more recurring and predictable revenue? 4. How can I attract more clients—and keep them longer? 5. Which wellness, recovery and longevity trends represent real business opportunities? 6. What wellness technologies and modalities are worth adding to my business? 7. How can I successfully market and sell wellness products, programs and services? 8. How can fitness professionals expand into wellness and increase revenue from the clients they already have? 9. How should I price and package wellness services to make them profitable? 10. How can I build a fitness or wellness business that is scalable, sustainable and profitable? Wellness is no longer an add-on. It's an opportunity. And Wellness Means Business.

Latest episodes

Showing 8 · updated from the feed

Ep. 01: Why Wellness Means Business: The Opportunity for Fitness & Wellness Entrepreneurs

The wellness economy is growing rapidly—but what does that actually mean for independent fitness and wellness entrepreneurs? In this inaugural episode of Wellness Means

Sep 1
20 min

Ep. 02: Don’t Waste Money on the Wrong Wellness Modality: How to Choose What’s Right for Your Business

Thinking about adding a new wellness or recovery modality to your business? Don't fall in love with the technology before you've determined whether it actually makes busi

Sep 1
20 min

Ep. 03: Great Modality, Bad Business? How to Know If a Wellness Modality Will Actually Make You Money

A wellness modality can generate revenue and still be a bad business investment. So how do you determine whether the numbers actually work? In the previous episode of We

Sep 1
23 min

Ep. 04: Don’t Let Your New Wellness Offering Flop: How to Launch It for Success

Adding a new wellness modality or service to your business doesn't mean customers will automatically use it. A successful wellness launch requires much more than simply a

Sep 1
23 min

Ep. 05: Stop Renting Your Audience: Why Every Fitness & Wellness Business Needs a List

How many potential customers has your fitness or wellness business reached in the last year that you have absolutely no way of contacting today? You can spend thousands

Sep 1
20 min

Ep. 06: Stop Losing Leads: 8 Ways to Build Your Fitness & Wellness Business List

You're already getting in front of potential customers. The question is: are you actually capturing them? In the previous episode of Wellness Means Business, Casey Conra

Sep 1
49 min

Ep. 07: The $99 Offer Makeover: How to Create an Offer That Attracts More Clients

What if the problem isn’t your service — but the way you’re selling it? In this real-world fitness and wellness business marketing case study, Casey Conrad breaks down h

Sep 1
27 min

Ep. 00: Start Here: Wellness Means Business for Fitness & Wellness Entrepreneurs

Wellness Means Business is the podcast for fitness and wellness entrepreneurs who want to attract more clients, increase sales and build a more profitable wellness busine

Sep 1
2 min