Fullerton Unfiltered

1012. The Hiring & Onboarding Checklist We Wish We Had Years Ago [FREE RESOURCE]

We finally turned our hiring and onboarding process from tribal knowledge into an actual system. In this episode, I break down the checklist we now use at Brian's Lawn Ma

1011. When Everything Feels Important: Our Fall Family Reset

Fall is here, and with it comes the rush: business, kids, travel, snow prep, holidays, health, marriage, and a calendar that fills up way too fast. Liz and I sit down to

1010. Want to Make Money Plowing Snow? Start Here | Snow Removal 101

Thinking about getting into snow removal this winter? In this episode, I break down how to get started, what equipment you actually need, how to price your work, find cus

1009. This Sales Technique Is Revolutionizing Our Sales Process

This one completely changed how I look at sales. In Week 3 of ASCEND, Ken Deemer broke down a simple framework for qualifying prospects around pain, budget, and decision-

1008. You Don't Have a Hiring Problem. You Have an Attraction Problem.

Hiring gets tough this time of year. Crews are tired, the season is long, and finding great people can feel impossible. But what if the problem isn't the labor market, it

1007. The Education Never Stops: What I Believe 3 Years Later

Three years ago, I learned about the four systems of business while attending an LMN Mastermind. While those principles still hold true, my understanding of them has evol

1006. Your Best Employee Isn't Your Training System… And Revenue Isn't Cash

Building a successful lawn care and landscaping company takes more than selling work. You need systems for developing great people AND getting paid for the work your team

1005. From Small Sod Jobs to Pro Stadiums: Inside Minnesota Sodding Company

In this episode, I sit down with Tom Groh of Minnesota Sodding Company to talk all things sod and the business behind it. We dive into how the company got started, how th

1004. Relationships Are the Real ROI

A friend of mine is moving on from a partner company after five great years. While he'll definitely be missed, it's a great reminder of what truly lasts in business. Comp

1003. The Snow Sales Playbook: How We Price, Package & Sell Commercial Snow

Why would a commercial property pay for snow removal during a light winter? In this episode, Brian breaks down the business behind seasonal snow contracts and why custome

1002. Liz & I Tell All — The Untold Story Behind 1,000 Shows Part 2

After reaching the milestone of 1,000 episodes, Liz joins me for a special look back at the journey that made it all possible. We talk about the years of commitment, th

1001. Liz & I Tell All — The Untold Story Behind 1,000 Shows Part 1

We made it to Episode 1,000, and this time Liz is joining me to tell the real story behind the journey. We're talking about the years of commitment, the sacrifices, the l

1000. 🎉 Episode 1000 Special! 🎉

Welcome to a milestone episode! To celebrate 1,000 episodes of the Fullerton Unfiltered Podcast, Brian sits down with one of the most recognizable names in the luxury aut

999. If You Can Show Me, Then I'll Believe You

Everyone wants to grow their business, but very few can show the evidence that growth is coming. In this episode, we break down the difference between leading and lagging

998. Thank God Somebody Invited Me

What if the biggest thing holding your business back isn't your work ethic, but what you haven't been exposed to yet? After another stop on the Break Records Tour, I'm sh

997. LAL 2026 Is Officially Here! Why You Need to Be in the Room This November

Tickets for Lawntrepreneur Academy LIVE 2026 are officially on sale! In this episode, Liz and I break down everything you need to know about this year's event, why we bel

996. The Marketing Mindset That Separates $500K Companies from $5M Companies

In this episode, I sit down with Chris from PostcardMania to discuss why so many business owners hesitate to invest in marketing, how to overcome that mindset, and what i

995. Vivid Vision: Designing the Future of Your Business with Jennifer Moscow

Most business owners know where they are today, but few have clearly defined where they're going. Jennifer Moscow joins the podcast to discuss the power of creating a Viv

994. Our Final Together in the Trades: Lessons from Arizona, Marriage, Business & What's Next Part 2

In part 2, Brian and Liz look back on their final Together in the Trades conference in Arizona and share the moments that stayed with them most. From speaking about marri

993. Our Final Together in the Trades: Lessons from Arizona, Marriage, Business & What's Next (Corrected version) Part 1

In this episode, Brian and Liz recap their final Together in the Trades conference in Arizona. We share some of our biggest takeaways from speaking on marriage, the conve