Fullerton Unfiltered

Latest episodes

Showing 20 · updated from the feed

1039. 2026 Isn't Over… But 2027 Has Already Started

With just seven weeks left in 2026, now is the time to finish strong and start planning for an even bigger 2027. In today's episode, we're talking about maximizing the fi

Nov 9
20 min

1038. What's New at Billy Goat for 2026? BIG News & Exciting Innovations!

We're sitting down with Brandon King from Billy Goat live at Equip Expo 2026 to talk about the latest equipment innovations, exciting announcements, and what's ahead for

Nov 6
35 min

1037. We Just Made Our BIGGEST Investment EVER… No Turning Back!

In today's episode, we're breaking down why we made this investment, how this machine will transform our snow operations, and what it means for the future of our company.

Nov 4
39 min

1036. Building a Million-Dollar Lawn Care Business: Trucks, Loaders & Shop Investments (Part 1!)

Growing a million-dollar lawn care business takes more than just adding customers. It takes smart investments in the right equipment, infrastructure, and systems. In this

Nov 2
36 min

1035. The Fall Squeeze: The Busiest Transition in Lawn Care

That's a wrap on the 2026 mowing season! As we transition into fall cleanups and prepare for winter, a lot is happening behind the scenes. From crew training and equipmen

Oct 30
38 min

1034. What's New From John Deere in 2026? | LIVE From Equip Expo!

We're LIVE from Equip Expo 2026, checking out everything new from John Deere! From the latest commercial mowing equipment to exciting new innovations in construction and

Oct 28
16 min

1033. Equip Expo 2026 Is Over… Now What? Turning Inspiration Into Action!

Equip Expo 2026 is officially in the books! Thousands of contractors, incredible equipment, new technology, and endless opportunities. But now what? Today we're talking a

Oct 26
23 min

1032. What's Next for Kress? Battery Power, Autonomous Mowing & a Preview of Equip Expo 2026

We're catching up with Todd from Kress ahead of Equip Expo 2026 to talk about the future of commercial battery-powered equipment, autonomous mowing, and what's on the hor

Oct 20
38 min

1031. What's NEW From Exmark Mowers at Equip Expo 2026?! With Lenny Mangnall!

We're back at Equip Expo 2026 with Lenny Mangnall from Exmark Mowers, checking out the latest and greatest equipment, innovations, and exciting updates! From new mower te

Oct 19
41 min

1030. The 4 Horsemen of Profitability: 4 Numbers Every Contractor Must Know Part 2

In Part 2 of our deep dive into the four foundational financial metrics, we break down the final two numbers every contractor needs to master: revenue per man-hour and tr

Oct 16
32 min

1029. The 4 Horsemen of Profitability: 4 Numbers Every Contractor Must Know (Part 1)

Are you running a profitable business, or just a busy one? In today's episode, we're breaking down the four numbers every lawn care and snow contractor needs to know: gro

Oct 14
27 min

1028. Equip Expo 2026: Insider Tips to Get the MOST Out of the Show!

Headed to Equip Expo 2026? Whether it's your first time or your tenth, we're sharing our best tips to help you maximize your time, make meaningful connections, discover n

Oct 12
44 min

1027. They Know the Play. Run It Anyway.

What if your biggest competitive advantage wasn't a secret strategy, but simply executing better than everyone else? Inspired by Vince Lombardi's legendary Packers Sweep,

Oct 9
21 min

1026. You Don't Know What You Don't Know: Learning to Think Like a CEO

You don't know what you don't know, and sometimes the biggest breakthroughs come from simply getting into better rooms. In this episode, Brian shares lessons from the Lan

Oct 7
35 min

1025. The Storytelling & Branding Masterclass You HAVE to Hear | Josh Brecht, ECF Media (REVISED)

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, br

Oct 5
1 h 21 min

1025. The Storytelling & Branding Masterclass You HAVE to Hear | Josh Brecht, ECF Media

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, br

Oct 5
1 h 21 min

1024. The Market Feels Weird. Here's Why We're Marketing Harder Than Ever

There's definitely some uncertainty in the market right now. Contracts are coming back later, customers are taking longer to make decisions, and it feels like everyone is

Oct 2
21 min

1023. What Are We Building It For? Business, Travel, and Choosing Family Together

How do you make room for ambitious business goals and frequent travel while raising a young family? Brian and Liz talk about aligning on what they're building—and why—so

Sep 30
36 min

1022. You Asked, I Answered: Real Questions, Real Answers

You guys asked, so I'm answering! In this episode, I'm digging into your questions about business, lawn care, money, leadership, equipment, scaling, life, and everything

Sep 28
43 min

1021. Almost Every Pivotal Moment in My Life Started This Way

Looking back, almost every major breakthrough, relationship, opportunity, and pivotal moment in my life started with one simple thing: an invitation. Someone opened a doo

Sep 25
27 min

Chart trend

Position in the Entrepreneurship chart (US), last 90 days.

#1#101#200AugSepOctNov

#43

all-time peak

days in the top 50 since Nov 2024

Chart positions

Where Fullerton Unfiltered ranks today in each Apple Podcasts chart (US, Nov 10, 2026).

#43 ▲ 41 Entrepreneurship US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I just wanted to take a moment to thank Brian for the amazing podcast. This is by far my favorite podcast and I always look forward to listening throughout the day while I’m out on the job site, mowing grass, or finally getting some down time at the firehouse in between calls. Brian is a true inspiration for me and the life I want to build for my future family and myself. A true family man, a leader of the green industry in my eyes, and overall an awesome guy on the air. The way he talks on the show is like he’s talking TO his listener, instead of AT his listener. So Brian, even if you don’t want to hear it, you need to hear it, keep up the good work, you’re killing it bro.

Andrew Midgett · Aug 2026

Long time listener, but the 1000th episode is my absolute favorite. As a long time car guy, hearing the 1000th episode was a joy to listen to. Great episode, really full of helpful sales information and adding the cars in was huge bonus. Keep up the great work Brian. You’re killing it my man. 🤙

Mallard Island Lawn Ser · Aug 2026

I’m 64 and been in the landscape business for over 40 years. Been listening for about two years. Sincerely appreciate the information you provide every day. Commenting today to thank you for the episode with Liz during the snow. Your unity is inspiring. Together you are making a difference. Blessings to you and your family!

Mike Hofmann Albin Farm · Jan 2026

From day one and beyond, Brian has shared his real-world experiences — the do’s and don’ts of becoming a leader in the Green Industry. As he continues to grow as a business owner, he’s never afraid to light the path for others to follow. Highly recommended!

Flash Of Green · Oct 2025

We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.