Fullerton Unfiltered

1031. What's NEW From Exmark Mowers at Equip Expo 2026?! With Lenny Mangnall!

We're back at Equip Expo 2026 with Lenny Mangnall from Exmark Mowers, checking out the latest and greatest equipment, innovations, and exciting updates! From new mower te

1030. The 4 Horsemen of Profitability: 4 Numbers Every Contractor Must Know Part 2

In Part 2 of our deep dive into the four foundational financial metrics, we break down the final two numbers every contractor needs to master: revenue per man-hour and tr

1029. The 4 Horsemen of Profitability: 4 Numbers Every Contractor Must Know (Part 1)

Are you running a profitable business, or just a busy one? In today's episode, we're breaking down the four numbers every lawn care and snow contractor needs to know: gro

1028. Equip Expo 2026: Insider Tips to Get the MOST Out of the Show!

Headed to Equip Expo 2026? Whether it's your first time or your tenth, we're sharing our best tips to help you maximize your time, make meaningful connections, discover n

1027. They Know the Play. Run It Anyway.

What if your biggest competitive advantage wasn't a secret strategy, but simply executing better than everyone else? Inspired by Vince Lombardi's legendary Packers Sweep,

1026. You Don't Know What You Don't Know: Learning to Think Like a CEO

You don't know what you don't know, and sometimes the biggest breakthroughs come from simply getting into better rooms. In this episode, Brian shares lessons from the Lan

1025. The Storytelling & Branding Masterclass You HAVE to Hear | Josh Brecht, ECF Media (REVISED)

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, br

1025. The Storytelling & Branding Masterclass You HAVE to Hear | Josh Brecht, ECF Media

This is one of those conversations you'll want to take notes on. In this LIVE REPLAY, I sit down with Josh Brecht of ECF Media to break down the power of storytelling, br

1024. The Market Feels Weird. Here's Why We're Marketing Harder Than Ever

There's definitely some uncertainty in the market right now. Contracts are coming back later, customers are taking longer to make decisions, and it feels like everyone is

1023. What Are We Building It For? Business, Travel, and Choosing Family Together

How do you make room for ambitious business goals and frequent travel while raising a young family? Brian and Liz talk about aligning on what they're building—and why—so

1022. You Asked, I Answered: Real Questions, Real Answers

You guys asked, so I'm answering! In this episode, I'm digging into your questions about business, lawn care, money, leadership, equipment, scaling, life, and everything

1021. Almost Every Pivotal Moment in My Life Started This Way

Looking back, almost every major breakthrough, relationship, opportunity, and pivotal moment in my life started with one simple thing: an invitation. Someone opened a doo

1020. Inside the Lawntrepreneur Academy SOP Bundle

If you're at that point where you have multiple crews and are hiring people, and somehow the business feels more chaotic instead of less, you probably don't need to work

1019. We're Taking the Break Records Tour to Downer Brothers!

The Break Records Tour is rolling into Downer Brothers Landscaping! Brian sits down with Nicole Downer for a preview of our next stop, what they've built, what makes thei

1018. You Don't Need More Information. You Need the Right Room. Lawntrepreneur Academy LIVE 2026 Details

Information isn't scarce anymore. Podcasts, YouTube, courses, AI, social media. You can learn almost anything. The bigger question is, are you actually around the right

1017. That Contract Could Cost You More Than the Job Is Worth

Before you celebrate landing that big account, make sure you know exactly what you're signing. In today's episode, Brian talks about contract red flags, negotiating terms

1016. Building a Culture of Intentional Operational Values w/ Mark Sedgley CEO of Granum

Recorded at LAL Live 2025, Mark emphasizes that a company's success is defined by its operational values rather than simple slogans. He argues that while core traits like

1015. Stretching the Rubber Band: Bidding Our Biggest Job Ever

What happens when the opportunity is bigger than your comfort zone? Today I'm breaking down the process of bidding the largest snow account we've ever tackled, checking a

1014. Scaling to $10M+ Without Losing Control | Chase Ireland

Today we're joined by Chase Ireland, President of Conestoga Contracting Group, for a conversation about business, leadership, growth, and the lessons learned while buildi

1013. The Landscaping Industry Has a People Problem. Here's How We Fix It

Greenius 2.0 is officially here. I sit down with Josh Roberts, Project Manager at Greenius and Granum/LMN, to discuss what's new, why training and onboarding are becoming