Fullerton Unfiltered

1020. Inside the Lawntrepreneur Academy SOP Bundle

If you're at that point where you have multiple crews and are hiring people, and somehow the business feels more chaotic instead of less, you probably don't need to work

1019. We're Taking the Break Records Tour to Downer Brothers!

The Break Records Tour is rolling into Downer Brothers Landscaping! Brian sits down with Nicole Downer for a preview of our next stop, what they've built, what makes thei

1018. You Don't Need More Information. You Need the Right Room. Lawntrepreneur Academy LIVE 2026 Details

Information isn't scarce anymore. Podcasts, YouTube, courses, AI, social media. You can learn almost anything. The bigger question is, are you actually around the right

1017. That Contract Could Cost You More Than the Job Is Worth

Before you celebrate landing that big account, make sure you know exactly what you're signing. In today's episode, Brian talks about contract red flags, negotiating terms

1016. Building a Culture of Intentional Operational Values w/ Mark Sedgley CEO of Granum

Recorded at LAL Live 2025, Mark emphasizes that a company's success is defined by its operational values rather than simple slogans. He argues that while core traits like

1015. Stretching the Rubber Band: Bidding Our Biggest Job Ever

What happens when the opportunity is bigger than your comfort zone? Today I'm breaking down the process of bidding the largest snow account we've ever tackled, checking a

1014. Scaling to $10M+ Without Losing Control | Chase Ireland

Today we're joined by Chase Ireland, President of Conestoga Contracting Group, for a conversation about business, leadership, growth, and the lessons learned while buildi

1013. The Landscaping Industry Has a People Problem. Here's How We Fix It

Greenius 2.0 is officially here. I sit down with Josh Roberts, Project Manager at Greenius and Granum/LMN, to discuss what's new, why training and onboarding are becoming

1012. The Hiring & Onboarding Checklist We Wish We Had Years Ago [FREE RESOURCE]

We finally turned our hiring and onboarding process from tribal knowledge into an actual system. In this episode, I break down the checklist we now use at Brian's Lawn Ma

1011. When Everything Feels Important: Our Fall Family Reset

Fall is here, and with it comes the rush: business, kids, travel, snow prep, holidays, health, marriage, and a calendar that fills up way too fast. Liz and I sit down to

1010. Want to Make Money Plowing Snow? Start Here | Snow Removal 101

Thinking about getting into snow removal this winter? In this episode, I break down how to get started, what equipment you actually need, how to price your work, find cus

1009. This Sales Technique Is Revolutionizing Our Sales Process

This one completely changed how I look at sales. In Week 3 of ASCEND, Ken Deemer broke down a simple framework for qualifying prospects around pain, budget, and decision-

1008. You Don't Have a Hiring Problem. You Have an Attraction Problem.

Hiring gets tough this time of year. Crews are tired, the season is long, and finding great people can feel impossible. But what if the problem isn't the labor market, it

1007. The Education Never Stops: What I Believe 3 Years Later

Three years ago, I learned about the four systems of business while attending an LMN Mastermind. While those principles still hold true, my understanding of them has evol

1006. Your Best Employee Isn't Your Training System… And Revenue Isn't Cash

Building a successful lawn care and landscaping company takes more than selling work. You need systems for developing great people AND getting paid for the work your team

1005. From Small Sod Jobs to Pro Stadiums: Inside Minnesota Sodding Company

In this episode, I sit down with Tom Groh of Minnesota Sodding Company to talk all things sod and the business behind it. We dive into how the company got started, how th

1004. Relationships Are the Real ROI

A friend of mine is moving on from a partner company after five great years. While he'll definitely be missed, it's a great reminder of what truly lasts in business. Comp

1003. The Snow Sales Playbook: How We Price, Package & Sell Commercial Snow

Why would a commercial property pay for snow removal during a light winter? In this episode, Brian breaks down the business behind seasonal snow contracts and why custome

1002. Liz & I Tell All — The Untold Story Behind 1,000 Shows Part 2

After reaching the milestone of 1,000 episodes, Liz joins me for a special look back at the journey that made it all possible. We talk about the years of commitment, th

1001. Liz & I Tell All — The Untold Story Behind 1,000 Shows Part 1

We made it to Episode 1,000, and this time Liz is joining me to tell the real story behind the journey. We're talking about the years of commitment, the sacrifices, the l