The Pet Photographers' Journal

From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K

In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label contest she ran w

Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)

Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believe

The Free Publicity Most Pet Photographers Never Use

Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release. In this episode I'm talking about press releases,

Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila

Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She looked at the

Michelle Marchant on the Marketing Plan Behind Consistent Bookings

Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know what to do wit

The passive marketing every pet photographer needs, and why it will never fill your calendar on its own.

For years I did what everyone tells you to do. I posted consistently, I showed up on social media, I made sure my website was SEO optimised. And I was still sitting there

Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.

I spent $688.80 on Facebook ads over 13 days. That turned into $33,495 in sales. I keep hearing that nobody's spending right now, and that giveaways don't work because a

How to Use AI in Your Pet Photography Business Without Losing Your Voice

When someone tells me AI content all sounds the same, I don't argue. I agree, somewhat. Most people are giving AI basic prompts and getting generic AI slop back. In this

Why Your Ordering Appointment Isn't Where You Sell

A disappointing ordering appointment usually looks like one of a few things. They don’t show up. They turn up and say, my gosh, this is so expensive, or I thought this in

Pet Photography Pricing: Why Generic Content Keeps You Cheap

Back when I charged around $250 a session, my marketing sounded like every other pet photographer's. Pet photography pricing works differently now, and generic AI content

How to Grow Your Pet Photography Business With Confidence with Stacey Sherman

Not long ago, Stacey Sherman's pet photography business still felt like a hobby. It wasn't the real, paying business she wanted, and it frustrated her. A self-described p

Why doing more isn't getting you booked

If you've ever felt like you're posting and posting and still staring at an empty calendar, this one's for you. In this episode I'm sharing a small change to the podcast

How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)

Have you ever scrolled past a shelter dog and thought "that photo doesn't do them justice"? Adam Goldberg had the same thought, and he did something about it. Adam is th

One Year In and the 4 Bottlenecks Keeping Pet Photographers Stuck

In one week, it will be a year since I released the very first episode of The Pet Photographers' Journal. I honestly didn't know if I'd still be here doing this. I didn't

Third Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New CityThird Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New City

When Kirstie McConnell found out she was moving back to Australia after six years in Italy, she had six months to prepare. By the time she landed in Melbourne, a city whe

The Facebook Ad and Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum from Fido Foto

What if you could run four campaigns a year, spend around $40 to acquire each client, and predict exactly how many sessions you'd fill? That is exactly what Jason Kriege

How to Keep Marketing When You're Too Busy Doing the Work

Right now I've got 16 sessions booked for May, ordering appointments to run, editing to get through, and prints to deliver. And I'm still marketing. I know that probabl

Your Next Busy Season Is Being Decided Right Now

I'm recording this right at the start of my busiest month. Sixteen sessions in May. And almost every single one of them was booked from campaigns I ran back in January an

Hiding Behind the Camera: The Subconscious Reason Photographers Avoid Visibility with Marissa

Why You Can't Make Yourself Show Up Online (It's Not a Confidence Problem) with Miss Marissa You know what you should be doing. Post more. Show up consistently. Put your

How I Know What a Client Will Spend Before They See Their Photos

How I Know What a Client Will Spend Before They See Their Photos If you've ever had a client ghost you after the session, or show up to their ordering appointment comple