The Localist with Carrie Rollwagen

Selling Calm in a Loud World | Bart Stephens of High Dive and Lakeview Marina

What if a restaurant isn't really selling coffee, food, or cocktails? What if it's selling calm? Carrie talks with Bart Stephens, owner of High Dive HiFi Lounge and Lak

A Shopping Center Built for Neighbors, Not Chains | Sam Hickmott and Payne Baker of Bruto and Mom's Basement

What happens when a shopping center owner tells a corporate tenant "no" so he can make room for the neighborhood? Carrie talks with Payne Baker and Sam Hickmott of Brut

Is Posting on Social Media a Waste of Your Time? | Laine White

Is posting on social media a waste of your time? For many small businesses, the honest answer is: it depends. Carrie talks with Laine White, a Birmingham marketing stra

Buying Businesses You Believe in | Jimmy Truong of June Coffee, Daily Edition & Last Call

What do you do when a business you love goes up for sale? If you're Jimmy Truong, you buy it, and then you try very hard not to change it. Jimmy was last on The Localis

The Algorithm Hack That Actually Works: Serve Before You Sell

Is there a secret trick to beating the algorithm? Laine White says the only hacks that last are the ones that serve your audience first. In this Localist Lab session, r

How Birmingham's Greek Festival Grew from Bake Sale to Must-Attend Event

The Birmingham Greek Festival runs for three days. The people who put it on work on it all year. This week Carrie is doing something a little different. Instead of sitt

Battle Republic Is Built to Grow without Breaking

This week on The Localist, Carrie Rollwagen sits down with Leah Drury and Lindsey Miller Neal, the co-founders of Battle Republic. Battle Republic is a fitness boxing stu

If You Can Write Instructions, You Can Build an AI Skill (Here's How)

This is a live recording from Localist Lab, the in-person version of The Localist, where specialists come in to talk to small business owners about the work everyone's tr

How to Use AI Without the Internet Turning on You

Show Notes  How to Use AI Without the Internet Turning on You | Laine White of Uptick Marketing AI can save your small business a lot of time. It can also get you dragg

How Personal Styling Builds Confidence (and a Brand) | Malissa Davis of Best You Ever

In this episode of The Localist, Carrie Rollwagen sits down with Malissa Davis, the founder of Best You Ever, a Birmingham-based personal styling and image consulting fir

The People Behind Birmingham's AI Boom | Austin Senseman and Robert Hill of Caravan

In this episode of The Localist, Carrie Rollwagen sits down with Austin Senseman and Robert Hill, the co-founders of Caravan. Caravan is a Birmingham-based AI training co

Before You Book a Photographer, Listen to This | Katey Beck & Taylor Davis of Infomedia

What actually makes a photo shoot go well, and what makes an expensive one go sideways? In this episode of The Localist, Carrie Rollwagen sits down with Katey Beck and

Pizza, Pasta, and the Birmingham Brunch Scene | Bryan Stanfield of Trattoria ZaZa

If you live in Birmingham, you already know Trattoria ZaZa. In this episode of The Localist, Carrie Rollwagen sits down with Bryan Stanfield of Trattoria ZaZa in downto

What's Really Going On with Your Digital Ads (and How to Fix It) | Matt Robinson, Director of Advertising and Analytics

If your digital ads feel broken, it is because they are. This episode is a live recording from Localist Lab, the free monthly marketing event series for small business

Preserving Birmingham's Past While Building Its Future | David Fleming of REV Birmingham

In this episode of The Localist, Carrie Rollwagen sits down with David Fleming, president and CEO of REV Birmingham. REV is the nonprofit that works to grow downtown Birm

AI Changed the Rules of Marketing. Here's How to Play. | Alan Harned of Uptick Marketing

If your ads aren't performing the way they used to, if you keep hearing about AEO and wondering what it is, or if you have a Google Business Profile you haven't touched i

This Pizza Entrepreneur Uses AI to Level the Playing Field | George Gilliam of Uncle G's Pizza

How do you compete with Domino's when you are running a small pizza shop with two food trucks and a brick and mortar? In this episode of The Localist, Carrie Rollwagen

Writing with AI: What Works, What Doesn't and How to Use It | Janna Stevens

AI can give you words. But it can't give you judgment. This episode is a live recording from Localist Lab, the free monthly marketing event series for small business ow

Can You Build the App You've Always Wanted? | Dan Atchison of Tend+

What if the app you have been wishing existed could actually be built by you, even if you don't know how to code? In this episode of The Localist, Carrie Rollwagen sits

Is Email the Marketing Hack You've Been Missing? | Luke Richey of Uptick Marketing

Email is one of the cheapest and most direct ways to talk to your customers. So why are so many small business owners still ignoring it? In this episode of The Localist