The Graham Cochrane Show

$20 Million Of Sales Advice In 34 Minutes

I've sold over $20 million in coaching online. And the biggest thing I've learned? Stop trying to convince people to buy. It never works. Why? Because people buy for one

The Simplest Million-Dollar Business (Just 3 Steps)

Business isn't hard. You just made it hard. Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding

Why Your Content Isn't Making You Money

If you're creating content — YouTube, Instagram, TikTok, a podcast, whatever — and it's not turning into money, I want to tell you something that might sting a little: it

Stop Teaching: Why Your Best Content Is Costing You Sales

If you're a coach, here's something that might sting a little: teaching great content isn't what gets people to buy from you. I know — you've heard the opposite your who

Just Ignore Your Competition: Your Business Is Capped Until You Stop Comparing

I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years. Here's why: looking at your competit

You’re pitching before they’re ready (do this first)

I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake. Not a small one. A mistake that's probably

Discounting Is Disrespectful (3 Rules for Charging Premium Prices)

If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't

The Dark Side of Entrepreneurship and Marriage

Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script. This is actually a conversation from my wife Shay's podcast, Better

"Nobody pays $10,000" (If You Say So)

So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer. ”Nobody's paying you $10,000 for

If I Wanted To Make $50K In The Next 4 Weeks, I’d Do This

Most people think making $50K in 30 days is impossible — especially with no audience, no funnel, and no ad budget. But what if it's not about working harder, getting luc

Stop Working Fridays: Why Working Less Will Make You Richer

Most people think you get rich first, and working less is the reward. What if that's completely backward? In 2009, I was broke. On food stamps. A brand new dad, no job,

Courses Are Dead, Sell This Instead (My 2026 Blueprint)

Courses are dying. Not because they stopped working — because something has changed about what people are actually willing to pay for. Today I’m going to show you exact

How to Become a Part-Time Millionaire in 2026 (5 Hours a Week!)

What if you could become a millionaire working part-time? For the last several years I've generated over $3 million annually — working about five hours a week. Not five

The Expert Era Is Over: The New Way to Build Wealth With a Small Audience

The expert era is over. And if you've built your business on being the expert — the go-to, the smartest one in your space, the person with the audience — I know that's u

Just Charge More: Why Your Cheapest Clients Are Your Most Expensive Problem

The clients who pay you the least are costing you the most. I know that sounds backwards — but after 16 years of building businesses and coaching hundreds of entrepreneu

The 3 Hidden Reasons You’re Still Broke

There are three reasons most entrepreneurs stay broke their entire career — and none of them are what you think.  It's not the economy. It's not your niche. It's not you

Just Work Less: Your Income Explodes The Moment You Stop Hustling

What if the reason your income isn't where you want it to be has nothing to do with how hard you're working — and everything to do with the fact that you're working too h

Tiny Audience, Huge Income: The Small Audience Blueprint That Generates 6 and 7 Figures

What if I told you that one of my coaching clients had only 500 YouTube subscribers — and was making $30,000 a month? No viral videos. No massive following. No posting e

Stop Building A Middle Class Business In A Two-Class Economy

The economy right now is splitting into two very different worlds — and depending on which world your business is positioned for, you're either about to have the best yea

The One Thing Standing Between You and the Business You Actually Want

You already know what kind of business you want to build. You know how you want to work, who you want to work with, and what you want your life to look like. You've known