The Creative Drive artwork

Automotive · Racer Media and Marketing, Inc.

The Creative Drive

by Racer Media and Marketing, Inc.

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.

Latest episodes

Showing 20 · updated from the feed

He Builds His Dream Porsche — Betim Berisha BBI

Meet Betim Berisha — founder of BBI Autosport, the Porsche tuning shop that's been building some of the wildest air- and water-cooled 911s on the planet since 2006. In th

Sep 28
43 min

Japanese vs. American car culture - Arisa Mizuhara

Professional drifter. Rally driver. S13 owner.  On this episode of The Creative Drive, Taro Koki sits down with Arisa Mizuhara to talk about her journey from Japan to Ca

Sep 14
42 min

I Left Super Street to Bet on the Internet - John Naderi - Creative Drive Podcast

Long before YouTube creators, influencers, and social media became careers, John Naderi was already trying to bring automotive media online. In this episode of The Creat

Aug 3
1 h 23 min

Toyota Gazoo Racing Explained - "Motorsport Is NOT Advertising" | Masaya Kaji (TGR)

Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising—it's about building be

Jul 20
41 min

How Brian Scotto Helped Ken Block Launch Gymkhana

What does it take to turn a passion project into one of the most influential automotive brands in the world? In this episode of The Creative Drive, Taro Koki sits down w

Jun 22
1 h 45 min

Liberty Walk's Real Mission: Wataru Kato's JDM Revolution

What makes Liberty Walk one of the most influential brands in automotive culture? In this episode of Creative Drive, Liberty Walk founder Wataru Kato shares the philosop

Jun 8
49 min

NFL Linebacker Erick Kendricks Has Better Car Taste Than Most Influencers

NFL linebacker Eric Kendricks joins The Creative Drive to talk about his lifelong obsession with cars, from Fox Body Mustangs, Porsche GT3 RSs and Honda CRXs to why more

May 11
1 h 12 min

Jarod DeAnda - Inside Drift Culture

From calling Vaughn Gittin Jr. “Mr. Plow” after a full-send collision to breaking down what really separates drivers, creators, and brands—this is an unfiltered episode o

Apr 7
1 h 52 min

The Truth About Singer: These $1M Porsches Aren’t About Speed - Maz Fawaz

In this episode of Creative Drive, we sit down with Mazen Fawaz, Chief Strategy Officer at Singer Vehicle Design—the company redefining what a Porsche can be. Singer is

Mar 24
1 h 09 min

SPOON Founder Tatsuru Ichishima - Global JDM Icon

In this special episode of Creative Drive, we sit down with Tatsuru Ichishima, the founder of Spoon Sports — one of the most iconic names in the world of Honda tuning and

Mar 10
41 min

Love for JDM Skylines and Round Cat Garage - Mickey Andrade

In this episode of the Creative Drive, we talk with Mickey Andrade about finally entering the Skyline world after years of admiration, starting not with an R34, but with

Feb 24
1 h 18 min

Early Days of The Smoking Tire, Favorite Cars and Racing - Zack Klapman

Zack Klapman, co-host of The Smoking Tire and host of the RACER Creator Awards, joins The Creative Drive podcast to talk all things cars, moving to LA from Colorado to be

Feb 17
1 h 11 min

Car Culture, Street Drifting, and Believing Anyway - Luke Huxham in Japan

Director Luke Huxham joins Creative Drive for a wide-ranging conversation shaped by nearly two decades living and working in Japan. From street drifting and underground s

Jan 27
53 min

Charlotte Traynor on Her MX-5 Cup Scholarship Win and Prototype Dream

Fresh off her monumental win of the 2025 Women in Motorsports MX-5 Cup Scholarship, 19-year-old Charlotte Traynor joins The Creative Drive podcast from the PRI Show! Cha

Dec 25 2025
35 min

Shea Holbrook on Racing, Reality TV & The Next Generation of Drivers

Join us on Creative Drive as we sit down with Shea Holbrook, owner of BSI Racing and star of the Amazon series First to the Finish. Shea opens up about the raw, behind-th

Dec 22 2025
33 min

Drifting, Movie Stunts & Life on the Edge: Zee Kennedy

Stuntwoman. Drifter. Formula DRIFT Prospe competitor. Content creator. Zandara Zee Kennedy has done it all—and she’s just getting started. From jumping off buildings in

Dec 9 2025
1 h 11 min

From Need for Speed, Speedhunters to Race Service: Rod Chong

Host Taro Koki from the Creative Drive sits down with creative polymath Rod Chong — filmmaker, agency leader, ex-Need for Speed creative director, and partner at Race Ser

Nov 25 2025
1 h 20 min

F1 Movie: An Opportunity Of a Lifetime - Erich Joiner

Learn more: awards.racer.com  https://offers.racer.com/subscribe for RACER+ and magazine offer! The Creative Drive Podcast: Inside the F1 Movie with Erich Joiner — Racing

Nov 11 2025
1 h 39 min

From Cars to Culture: How Auto Shows Are Transforming

Auto shows are evolving — and the LA Auto Show might be leading the charge. In this episode, we sit down with David Fortin, VP of Marketing for the LA Auto Show and Autom

Oct 28 2025
1 h 10 min

Nicole Johnson’s Wild Ride from Monster Jam to YouTube Fame

Rock crawling champion, Monster Jam driver, and YouTube host Nicole Johnson has done it all — literally. She’s flipped, caught fire, and driven off 12-foot cliffs, all in

Oct 14 2025
1 h 01 min

Chart trend

Position in the Automotive chart (US), last 90 days.

#45
all-time peak
1
day in the top 50 since Nov 2024

Chart positions

Where The Creative Drive ranks today in each Apple Podcasts chart (US, Oct 1, 2026).

#157 ▼ 61 Automotive US

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