The Business & Pleasure of Flowers

Stop Competing and Start Profiting: The Numbers Every Florist Needs to Know

Episode 350: What does it really take to run a profitable flower shop? In this episode, Vonda and Lori sit down with floral industry CPA Derek Myers of Crockett Myers to

Book the Ticket: Building a Flower Shop That Can Run Without You

Episode 349: What would happen if you actually left your flower shop and took the vacation? In this episode, Vonda and Lori sit down with floral industry power couple Je

Roses & Thorns: Clique Catchup and Our SAF 2026 Recap

Episode 348:  We’re back from SAF Convention and maybe still recovering a little. In this episode, Lori and Vonda are joined by Ellie LaFever as we all share our roses,

The Password Problem: Protecting Your Flower Shop in the Age of AI

Episode 347:  Passwords, verification codes, fingerprints, Face ID… why does simply logging into your own accounts have to be so complicated? In this episode, Vonda and

What Your Team Is Really Learning From You: Leadership Lessons That Stick

Episode 346:  What makes a great leader? It turns out, it’s probably not having all the answers. In this episode, Vonda and Lori unpack a list of management lessons that

Stop Overthinking Social Media: Simple Strategies That Actually Work for Florists with Sarah LoBue

Episode 345:  Social media doesn’t have to feel like another full-time job.In this episode, Lori and Audrey sit down with Sarah LoBue AIFD of Main Street Florist to talk

The Empathy Blind Spots Every Leader Needs to Examine

Episode 344: Empathy is not something you either have or you don’t - it is a skill you can practice, strengthen, and sometimes struggle to access. In this episode, Vonda

Empathy Continued: Head, Heart, and Hands in the Flower Shop

Episode 343: Empathy is not just about feeling someone else’s emotions—it can shape how we communicate, lead our teams, serve customers, and respond when someone needs he

Empathy Isn’t Agreement: The Leadership Skill Every Flower Shop Needs

Episode 342: Can empathy really make your flower shop more profitable? In this episode, Lori shares the key lessons from her leadership presentation at AIFD Symposium and

You Belong Here: Mentorship, Positivity & Welcoming the Next Generation

Episode 341: Fresh from AIFD Symposium 2026, Vonda reflects on the moments that mattered most and they weren’t always found on the stage. In this heartfelt solo episode,

The Keepers of the Pretty | Moments with Marlin

Episode 340: What does it really mean to “make it pretty?” In this first Moments with Marlin episode, floral industry favorite Marlin Hargrove joins Lori and Vonda for a

Why People Don’t Change (And What Great Leaders Do Instead)

Episode 339:  In this episode, Vonda and Lori explore a surprising truth about leadership: knowing better doesn’t always mean doing better. Drawing from recent research o

Behind the Blooms: How the American Floral Endowment Supports Every Florist

Episode 338: Most florists have seen the AFE logo, but many don’t realize just how much the American Floral Endowment impacts their business every day. In this episode,

Blossoms & Bourbon: How Mark Frye Built a Floral Brand, a Business & a Global Audience

Episode 337: In this episode, we sit down with Mark Frye of Creative Occasions Flowers and Events to talk about his unexpected path—from speech pathologist to lumber sale

When Your Dream Job Doesn’t Feel Right Anymore: Career Clarity & Courage in the Floral Industry

Episode 336: What happens when the dream you’ve been working toward for 20 years suddenly doesn’t feel right anymore? In this episode, we sit down with Kate Delaney from

What Sticks With You: Grandbabies, Mentors & the Lessons That Last

Episode 335:  This week, Lori is back and fresh off one of the most meaningful experiences of her life: meeting her new grandson. As the conversation unfolds, what start

The Hidden Impact of People in Your Life (and Your Business)

Episode 334: This week’s episode is a solo, heartfelt reflection as Vonda takes the mic while Lori enjoys the first precious days with her new grandson. What begins as a

More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career

Episode 333: In this episode, we’re diving into everything you didn’t know you needed to know about the AIFD Symposium—and why it’s so much more than just another industr

Quick - Train Your Team on This Before Mother’s Day Hits

Episode 332:  Mother’s Day is here—and the difference between a decent week and a record-breaking one comes down to how your team communicates with customers. In this ep

Finding Your People: The Power of Community (In and Beyond Flowers)

Episode 331: What does community really mean - and why does it matter so much, especially in the floral industry? In this heartfelt and honest conversation, Vonda and Lo