The Build Good Fundraising Podcast

#117: How nonprofit brands really grow, with Dr. Margaret Faulkner

Send us Fan Mail In today’s pod we sat down with Dr. Margaret Faulkner, Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science to talk about ho

#116: Why DAF donors give more—and how to find them, with Mike Todd

Send us Fan Mail In this episode we sit down with Mike Todd from Transform Philanthropy to demystify Donor Advised Funds (DAFs).  While often misunderstood or overlooke

#115: How to choose the right CRM to support your fundraising growth, with Scott Billows

Send us Fan Mail In this episode we sit down with Scott Billows, founder and CEO of Belmar, to walk through a practical, step-by-step framework for evaluating and implem

#114: Is this the end of the donor pyramid? Personalization, AI, and listening to donors at scale, with Anton Lipkanou

Send us Fan Mail The donor pyramid is collapsing. Individual giving is shrinking. And yet, total philanthropic revenue is still growing—just from fewer and fewer people.

#113: How Make-A-Wish Canada Built A Winning Giving Tuesday Flywheel, with Rapinder Dhinsa

Send us Fan Mail Giving Tuesday isn’t just one day on the calendar— it’s a chance to build a core pillar of a larger year-end campaign.   In this episode, we sit down w

#112: How to evolve your fundraising offer and positioning as your organization scales, with Phil Calvert

Send us Fan Mail Imagine building a huge organization on the back of “$5.38 buys a meal for a neighbour experiencing homelessness”, when a meal is just the doorway, not

#111: Live from Summit: Asking without fear: how to stop worrying and learn to love the ask, with Michael Mitchell

Send us Fan Mail Think asking for money is scary? Michael Mitchell has been there, done that, and sweated through enough awkward asks to keep the deodorant industry in b

#110: Live from Summit: Fundraising appeals that work with, not against, human nature, with Kevin Schulman and Stefano Di Domenico

Send us Fan Mail Fundraising appeals are packed with bad habits that refuse to die—bolded words, underlined sentences, multiple hard asks, and financial symbols littered

#109: Live from Summit: How to acquire more recurring donors: a tested & proven approach to growing recurring revenue, with Nathan Hill

Send us Fan Mail Monthly giving has been the buzzword of the nonprofit industry for the past few years. But most conversations about recurring giving lack substantial da

#108: Live from Summit: The stories we tell, the supporters we keep—lessons in new donor acquisition & retention from UNHCR Canada, with Shairoze Walji

Send us Fan Mail When emergencies happen, donors respond. But too often, that generosity fades just as quickly as it arrives.  While acquiring new donors is important,

#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

Send us Fan Mail Imagine the impact you could make if your organization had predictable, repeatable, and scalable revenue?  In this session recorded live at the Build G

#106: Live from Summit: The friction tolerance threshold and why it matters, with Salvatore Salpietro & Shital Patel

Send us Fan Mail In this short session with the Canadian Cancer Society and FundraiseUp, you’ll hear why people are less forgiving of nonprofits than they are consumer b

#105: Live from Summit: Why journey mapping is the last, sustainable differentiator in a competitive fundraising marketplace, and how you can master it, with Michael Johnston

Send us Fan Mail This fast-paced excerpt from a workshop at the Build Good Summit dives into journey mapping as a powerful strategy to cultivate donor relationships and

#104: Live from Summit: The personality test that’s secretly running your fundraising, with Kevin Schulman and Stefano Di Domenico

Send us Fan Mail Most fundraisers ask: Who do I send this appeal to?  But the better question is, What appeal do I send to this person? We all recognize people are diff

#103: Live from Summit: Building Trust—The Antidote To Donor Fatigue & Declining Retention, with Mike Duerksen

Send us Fan Mail Fundraising is at a crossroads. Donor trust is eroding, retention rates are plummeting, and yet, charities continue to rely on the same high-volume, bot

#102: The secret to successful fundraising events that don’t suck

Send us Fan Mail The way we’ve been doing fundraising events might be all wrong.  We often focus so much on what happens at the event that we miss the bigger picture: w

#101: Launching The Build Good Summit

Send us Fan Mail After longing for the kind of event we wanted to attend, we decided to create it ourselves. Today, Hannah and Mike walk through why we’re launching The

#100: Thoughts on 100 episodes of the podcast—and where we are going

Send us Fan Mail Today we're celebrating our 100th episode! Come sit down for a fireside chat (complete with Diet Coke) to share the honest story of how this podcas

#99: Road To Summit: Research-backed ways to improve donor retention, with Nathan Hill

Send us Fan Mail Today we’re launching the Build Good Summit, and introducing the first speaker—Nathan Hill from NextAfter. Nathan and the NextAfter team recently analy

#98: 4 easy ways to improve your fundraising copy—and 4 bonus ways to level up, with Hannah Vermeer

Send us Fan Mail Today, BuildGood’s resident fundraising copywriter delivers a masterclass in how to craft fundraising copy that leads people toward greater generosity.