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Non-Profit · Rhea Wong

Nonprofit Lowdown

by Rhea Wong

This is Nonprofit Lowdown where I review and recommend the best ideas, resources, tools, tricks and tips to run your nonprofit like a pro!

Latest episodes

Showing 20 · updated from the feed

#407 - The Gen Z Donor Strategy Nobody's Building

I'll admit it. I came into this conversation ready to talk about "those damn kids." They give me the blank stare. They call me bro. My friend in staffing says they show u

Sep 28
46 min

#406 - Who Told You It Was Supposed To Be Easy?

Most nonprofit leaders think the problem is the workload. I had a week that told me otherwise, and it took a coaching call to see it. I was venting about year eight feel

Sep 21
20 min

#405 - Yes! Your Nonprofit Is Allowed To Do This

Most nonprofit leaders think their biggest problem is raising money. Ny Whitaker says the real problem is influence, and money follows influence. Ny is the founder and c

Sep 14
33 min

#404 - The DAF Money You're Probably Missing

Donor-advised funds are everywhere. But for a lot of nonprofit fundraisers, they’re still a little mysterious. So I invited Liza Carballeira onto the podcast to break th

Sep 7
41 min

#403 - DAF Donor Targeting Playbook

Your year-end plan is actively insulting a segment of your donor file. It's September and that plan is nearly locked, so let's fix it before it goes out. When I was a ba

Aug 31
22 min

#402 - Your board isn't lazy. They're uninstructed.

I had a board member, let's call her Lena, who told me she'd rather stick hot needles in her eye than ask her friends for money. So I asked if we could count on her for t

Aug 24
33 min

#401 - Why AI Cannot Replace Fundraising Strategy

Why AI Cannot Replace Fundraising Strategy I use Claude every day, he's literally my side piece. And I'm telling you to stop buying AI tools. Here's what I'm seeing acr

Aug 17
22 min

#400 - 8 Years, 400 Episodes, and the One Thing I Got Wrong About Marketing

When I started this podcast in 2018, I had no strategy. No content calendar. Just a cheap microphone and a genuine desire to connect with busy nonprofit friends who never

Aug 10
30 min

#399 -Stop Chasing Newly Liquid Founders

Here's what nobody tells you: when a founder gets $47M in liquidity, they don't call you. They call their advisor. And by the time you find out they exist, the giving dec

Aug 3
28 min

#398 - The Old Way Doesn't work

In this episode, I'm calling out the thing nobody says out loud: your major gift program isn't really a program. The gifts come in, but you can't predict them. Your board

Jul 27
41 min

#397 - Your Next Million-Dollar Donor Gives $10 a Year

The biggest gift your organization will ever receive might come from a donor who's been quietly giving you $10 a year for two decades. And most of you are ignoring them.

Jul 20
37 min

#396 - How a Teacher-Turned-CEO Landed Her First Six-Figure Gift

I love a good transformation story, and Lucy Madden's is one of my favorites. Lucy was a middle school science teacher who ran a snail mail pen pal program in her classr

Jul 13
28 min

#395 - Why Your Major Gift Program Can't Wait

This episode is a little different. It's a bit of a public service announcement. I recently read new nonprofit sector data, and honestly, I haven't been able to stop thi

Jul 6
17 min

#394- What Pricing Strategy Can Teach Us About Major Gifts with Claire Wang

One of my favorite takeaways from this conversation with Claire Wang is that fundraising and pricing have more in common than you might think. At their core, both are abo

Jun 22
37 min

#393- Burnout, Budget Cuts, and the Future of Fundraising with Glennda Testone

I sat down with my friend Glennda Testone, CEO of the Nonprofit Leadership Lab, to talk about what we're both seeing across the sector right now: burnout, funding uncerta

Jun 15
38 min

#392- Fundraising Without Fear: Moving from Scarcity to Sustainability with Andrew Murphy

One of my favorite parts of this work is watching nonprofit leaders grow into fundraisers not because they become slick salespeople, but because they discover that fundra

Jun 8
28 min

#391- What Happens When You Stop Fundraising on Hope with Amy Lester

Ever feel like your major gifts program is held together by spreadsheets, good intentions, and crossed fingers? This week, I'm joined by my client and friend Amy Lester,

Jun 1
21 min

#390- The Fundraising Strategy Too Many Nonprofits Ignore with Tess Conrad

This episode honestly changed the way I think about planned giving. I sat down with Tess Conrad and walked away realizing that planned giving isn’t just for giant instit

May 25
36 min

#389- The Human Side of AI with Janine Quijije

In this episode of Nonprofit Lowdown, I sat down with Janine Quijije to talk about AI but probably not in the way you’re used to hearing about it. Instead of asking, “Ho

May 18
26 min

#388- The Development Director Exodus

This episode felt personal for me because I’ve been watching so many development directors quietly disappear from organizations lately. And honestly? It’s not just about

May 11
27 min

Chart trend

Position in the Non-Profit chart (US), last 90 days.

#4
all-time peak
96
days in the top 10 since Nov 2024

Chart positions

Where Nonprofit Lowdown ranks today in each Apple Podcasts chart (US, Sep 29, 2026).

#7 ▲ 6 Non-Profit US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

Such an honest and refreshing discussion on why boards struggle with fundraising and how leaders can approach it in a more human way. I really enjoyed listening to this episode, especially the point about shifting from “asking for money” to inviting people into the mission.

Mary Burruss · May 2026

I am a new ED at a startup nonprofit and Rhea’s podcast has been so helpful at teaching me how to do this job!!

DiCo85! · Sep 2024

Love this podcast. Rhea approaches the non profit world with an actual business mentality. Some of the other podcasts in this space seem too “cheerleady” for me, but Rhea’s actually functions to get me focused like any other business.

Vanthiel · Jun 2024

So inspiring! As someone who has fairly recently fallen into fundraising, this podcast has really opened up so many conversations for me and my organization on how we view fundraising. I’m excited for every episode because I know I’m going to learn something new or think about an aspect of fundraising from a new perspective. Keep it up!

EHCortes · Jun 2024

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