Sustainable Winegrowing

326: Increasing Microbat Activity for Vineyard Pest Management

Microbats are tiny natural predators with a big appetite for insects, but the uniform structure of a vineyard can keep them from venturing far into the block. Matt Fowles

325: 4 Wine-Focused Social Media Tips: Q&A with Heather Daenitz | Marketing Tip Monday

Social media keeps changing, but wineries can stay relevant with a focused strategy. Heather Daenitz (Craft & Cluster) shares practical advice on Instagram Stories, audie

324: Why Great Wine Isn't Enough: The Science of Liking

Why we like wine has less to do with our taste buds than you might think. Zata Vickers, professor of Food Science and Nutrition and director of the Sensory Center at the

323: Nature's Night Shift | Sustainable Story

Mesa Vineyard Management teamed up with Cal Poly to track barn owls and understand where they hunt in an effort to help growers strengthen natural pest control in vineyar

322: Managing Spotted Lanternfly with Biological Control

Biological control is emerging as one of the most promising tools against spotted lanternfly. Anne Johnson, postdoctoral researcher in the Department of Entomology at Mic

321: 4 Ways to Get More from Every Social Media Post | Marketing Tip Monday

Boost your social media marketing without creating more content. Discover four simple strategies to improve SEO, help the right audience find your posts, increase saves a

320: How Grapevine Rootstocks Affect Drought Tolerance, Yield, and Canopy Growth

Choosing the right grapevine rootstock can improve drought resilience without sacrificing yield. Patty Skinkis, Viticulture Extension Specialist and Professor in the Hort

319: From Remote to Reliable | Sustainable Story

While Santa Barbara's Foxen Canyon area is known for its natural beauty, reliable cell service is not one of its amenities. Read More.

318: The Hidden Life of Grapevine Roots: When Roots Really Grow

Many winegrape growers don't realize that grapevine roots are constantly growing, dying, and regenerating throughout the season. In this episode, David Eissenstat, Profes

317: Print Media Isn't Dead | Marketing Tip Monday

Think print is a thing of the past? Think again. Discover why print remains a powerful marketing tool for wineries, offering lasting impressions, stronger recall, and a p

316: Three-Cornered Alfalfa Hopper: Monitoring, Models, and Management

Three-cornered alfalfa hopper (TCAH) is the only confirmed insect vector of grapevine red blotch virus in Vitis vinifera, yet many growers first realize they have the pes

315: Nature's Lawn Mowers | Sustainable Story

Meet Gilbert the Pig and friends. These goats, sheep, and Kunekune pigs replaced herbicides and mowing with year-round weed control. And they're adorable. Resources: 

314: Cut Bird Damage and Costs: Real Grower Results Using Vineyard Lasers

Wine grape growers are turning to precision technology to mitigate bird damage while reducint labor and material costs. In this episode, Joseph Traut (Cypress AgTech) joi

313: Train Your Team to Talk About Sustainability | Marketing Tip Monday

Two-thirds of consumers say sustainability matters when choosing what to buy. Learn how to equip your tasting room team with simple, authentic talking points that help gu

312: Why the Best Ag Tech Is Built With Growers

The biggest challenge in ag tech isn't innovation — it's making tools that actually work on the farm. Matthew Hoffman, General Partner and Head of Farms at Reservoir, sha

311: A Softer Way to Fight Fungus in Vineyards | Sustainable Story

Andy Fles, Vineyard Manager at Shady Lane Cellars, wanted to make his fungicide program even more sustainable. So, he set up an experiment that put "soft" materials head

310: Can Your Vineyard Soil Hold Enough Water Without Irrigation?

Can your soil hold enough water to carry vines through the season without irrigation? Miguel Garcia, Regenative Agriculture Project Manager at Napa RCD, shares findings f

309: Create Memorable Winery Experiences That Drive Sales | Marketing Tip Monday

Memorable winery visits don't happen by accident. They're designed. Craig Macmillan (Niner Wine Estates) shares how storytelling, insider access, and well-trained staff t

308: Balancing Cost, Efficiency, and Sustainability in Vineyard Management

Making the best sustainable farming decisions isn't about choosing one solution; it's about weighing the best strategies for your vineyard.   Lucas Pope, Vice President

307: Planting for Pollinators | Sustainable Story

147 native plants now create a thriving monarch butterfly sanctuary. What started as a passion project now supports biodiversity with minimal maintenance. Resources: