Selling the Couch

425: A Relationship-First Approach to Getting Referrals From Churches

Could churches and other faith communities become one of your private practice's strongest referral sources? For many therapists, networking with churches can feel intim

424: Why Therapists Should Pay Attention To LinkedIn

What if you didn’t need to post on LinkedIn every day to build real authority? For years, the dominant LinkedIn advice has been pretty consistent: post constantly, engag

ENCORE: Finding Your Enough As An Entrepreneur with Jeanetta Garrison, LCSW

More is not always better. We often find that what we are chasing in our pursuit of success is not what we thought it was. Entrepreneurship for private practice clinician

ENCORE: 5 Lessons from 2 Years on LinkedIn

If you’ve been thinking about posting more on LinkedIn or if you’re curious about how to best use this social media platform, today’s encore is for you. It took me a lon

ENCORE: The Anxiety Of Finding A Private Practice Niche

In today's encore, I share my journey of going into private practice, in addition to keeping STC running and growing. There were three main reasons for this decision: I

ENCORE: Why Every Course Creator Should Start A Podcast

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing. The challenge is how to be

ENCORE: Could Keeping Your Business Small Be the Next BIG Thing?

In today's encore, we will cover two questions that confront me daily: How big do I actually want to grow STC? What is the purpose of STC in relation to my overall li

ENCORE: 3 Meetings 99% of Course Creators Don’t Schedule But Absolutely Need

Are you a course creator who wants to get better and better at your craft? Today's encore reflects on three non-negotiable meetings that I’ve implemented with my online c

ENCORE: If I Were Launching An Online Course Soon, I'd Do This...

If you are considering launching an online course, today’s encore is for you! I’ve learned a lot as a course creator, and I’m sharing an honest look at my biggest lesso

ENCORE: Leaving Therapy for Coaching with Dr. Corey Wilks

Today’s encore is about leaving psychotherapy for coaching. This transition is one that many therapist colleagues have made, and the reality is that many more are shiftin

ENCORE: Designing a Life-First Business In An Uncertain World

Today’s encore is at the heart of the Quiet Builder philosophy. The question is, “How do we design a business that supports our lives, not swallows it?” This becomes in

ENCORE: What Therapists Get Wrong About Selling Their First Online Course

Today’s encore is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about

ENCORE: A Live vs. Pre-Recorded Online Course

Today’s encore is from a live coaching call talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online

ENCORE: The Process of Creating and Marketing Your Product Using the Feelings Wheel

In today's encore, we're tapping into creative thinking. How are you at thinking outside the box? This episode is perfect for everyone who has thought about creating, m

ENCORE: The Power of Depth Over Scale

Today's encore is on the 400th episode of Selling the Couch! It was truly surreal to think back to 2015 and the show’s humble beginnings; reaching this milestone is bey

423: Why Google Is Done With Your Reels (And What Smart Therapists Are Creating Instead)

Are therapists focusing on the wrong kind of content in the age of AI? In this episode, Mel explores one of the biggest shifts happening online right now: why Google and

422: What Happens to Your Clients If Something Happens to You?

What happens to your private practice if you suddenly become incapacitated… or pass away? It’s a difficult question, and one most therapists never want to think about.

421: A Quick Clinical + Life Update

In this deeply personal episode, Mel shares an honest update on a new chapter he’s building: one that sits at the intersection of psychology, nervous system regulation, g

420: How A Therapist's Website Shapes A Client's First Impression

Do therapist websites still matter in the age of AI? With platforms like ChatGPT, Claude, Google AI Search, social media, and online directories changing how people sea

419: Why Smart, Thoughtful Professionals Are Pulling Back From Social Media

Are therapists quietly leaving social media… on purpose? In today’s episode, we explore a growing shift: not burnout, but intentional withdrawal from platforms that prom