Sales Training. Close It Now!

From Addiction to Top 5% Sales Rep: Kenny Long’s Recovery Story

From Addiction to Top 5% Sales Rep: Kenny Long’s Recovery Story Kenny Long has 26 years in the trades and is a top 5 percent earner in HVAC sales. He is also in recovery

The First Electrician Episode of Close It Now (with Homer Coffman)

The First Electrician Episode of Close It Now (with Homer Coffman) Electricians get almost no training content built for them, and most of what does exist is the same ri

Private Equity, AI, and the Future of Home Services with Everett Lippel

Private Equity, AI, and the Future of Home Services with Everett Lippel Everyone in this industry is chasing the same buzzwords right now. Provide value. Automate everyt

The 3 Bid Objection: What to Say When They Push Back at the Door

The 3 Bid Objection: What to Say When They Push Back at the Door "We're getting three bids" is not rejection. It is a smoke screen, and most reps fall for it in the firs

From 412 Pounds to the Bodybuilding Stage and $21M | Discipline, Business, and the Power of Small Wins | Ruben Sanchez

At 412 pounds, Ruben Sanchez was waking up in the middle of the night gasping for air. Pre-diabetic. Sleep apnea so severe his wife begged him to do something. And runnin

They Said Nothing Would Change,Then Everything Did. The PE episode. | Josh Baca

They said nothing would change. Then everything did. Sam Wakefield and Josh Baca have both lived the private equity acquisition from the front lines. Not from the boardr

Branding Won't Save a Broken Business | Dan Antonelli, Kickcharge Creative

Great branding will never fix poor operations. It will only make poor operations more visible, more expensive, and harder to recover from. Dan Antonelli has been in the

ADHD, Autism, and the Trades | Normalizing Neurodiversity in Home Services | Dr. Matt Vorell

One in five people are neurodivergent. Half of them do not know it. And in home services and the trades, the number is likely even higher. The autonomy, the problem solv

Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language

Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language Most salespeople treat every customer the same way. They use one pitch. One approach. One

The Four Sales You Have to Make Before Anyone Says Yes

Most salespeople think they have a price problem. They don't. After twenty years in this industry and coaching hundreds of reps and technicians across every trade, Sam k

Your Website Is Either Closing Deals or Losing Them — Which Is It? | Lisa Forrest, Contractor Commerce

You're right on both counts. The research said 100-200 words for Apple/Spotify but that's the minimum floor, not the target. Looking back at the FM Hero episode, the show

"Who Is You?" - Refrigerant Responsibility & EPA Rules with Les Rhynard & Adam Dykstra

Every ounce of refrigerant you leave behind is money you bought and threw in the trash. Most HVAC and home services companies have no idea how much refrigerant they're a

If You Can't Lead One, You Can't Lead Any" - The 360° Extreme Ownership Framework

Do you feel micromanaged right now? Your boss breathing down your neck? Asking for more details, more plans, more updates? You're probably thinking it's a boss problem. B

$45K to $150K/Month in 90 Days - How Sam & Doug Scaled This Plumbing Business

This is how you scale a contracting business without burning yourself out. Sam Wakefield and Doug C. Brown just became business partners. Sam's been training contractors

Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know

Christian Moore is one of the few people who's been wildly successful in BOTH roles. Comfort advisor at a 52 million dollar company. Project manager at a 2.5 million doll

The Parallel Universe Closing Tool - How to Get Past "I Need to Think About It"

How many times have you been in an appointment where everything was going great, and then they hit you with one of these: "I need to talk to my spouse." "This is a big

She Tripled Her Family's HVAC Business - Now She's Fixing Everyone Else's Marketing

This episode is different. Crystal Williams didn't study marketing in some classroom and decide to sell services to contractors. She was born into the trades. Her grandfa

Stop Tripping Out About Your Appointments - The 6-Year-Old in a Batman T-Shirt

How much time do you spend actually doing the work of sales versus how much time do you spend tripping out about the appointment? Be honest. You're driving to the appoin

How to Train Your Homeowner (And Why They're Waiting For You to Lead)

How many times have you presented options and gotten "Let me think about it"? Here's what's actually happening: They have no idea how to make this decision. They've boug

Digital Marketing Guys With Tool Belts: The AI Search Revolution No One's Talking About

This episode is different. Sam sits down with Kyle Sattler and Paul Olson from So Good Marketing—and these aren't your typical digital marketing guys. Paul started as a p