Pharma Launch Secrets artwork

Life Sciences · Evermed

Pharma Launch Secrets

by Evermed

Welcome to Pharma Launch Secrets, a podcast by Evermed. We host honest, direct, actionable conversations with world-leading pharma launch experts that will help you stay up to date with trends and strategies to help you launch your product successfully.

Latest episodes

Showing 20 · updated from the feed

How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.

Jan 12 2024
29 min

Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our

Sep 28 2023
27 min

AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..

Sep 13 2023
36 min

“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.

Aug 30 2023
30 min

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.

Aug 16 2023
37 min

Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.

Aug 2 2023
37 min

Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education

In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.

Jul 19 2023
40 min

Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.

Jul 5 2023
42 min

Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx

In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.

Jun 21 2023
45 min

A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond

In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Mana

Jun 7 2023
39 min

Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change

In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.

May 24 2023
39 min

Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch

In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of In

May 16 2023
44 min

CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience

In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.

Apr 26 2023
43 min

Omnichannel and Medical Affairs: What’s the Future?

In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.

Apr 12 2023
37 min

23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality

In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the

Mar 30 2023
37 min

Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?

In this episode of Pharma Launch Secrets, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.

Mar 15 2023
43 min

The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX

In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.

Mar 1 2023
37 min

“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It

In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.

Feb 15 2023
29 min

How Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting

In this episode of Pharma Launch Secrets, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting, a company that focuses on ensuring that relevant stakehold

Feb 1 2023
37 min

Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster

In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about ho

Dec 29 2022
32 min

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#93
all-time peak
1
day in the top 100 since Dec 2024

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#105 NEW Life Sciences US

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