Making BIG Shifts

Does Your Business Actually Own You?

Most entrepreneurs start businesses because they want more freedom. Then the company grows, the team grows, the responsibilities grow, and suddenly every important decis

Why More AI & Data Won’t Automatically Grow

More AI. More data. More technology. But does any of that automatically create more revenue? Not even close. I sat down with James Roth, CRO of ZoomInfo, for a wide-ra

When Should You Quit? A 7-Time Founder on Pivoting, Failure & Finding Product-Market Fit

Entrepreneurs are constantly told to keep going. But what happens when persistence becomes stubbornness? Nuri Otus has built seven companies, experienced successful piv

Stop Relying on Referrals Build a Sales Pipeline You Can Actually Predict

Referrals are fantastic, but they shouldn’t be your entire growth strategy. I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses

Big Risks, Failure & Gritt: What It Takes to Win In Business

Big results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn? Shawn Burcham went from labeling boxe

Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth

Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have. I sit down with J

What Do You Build After Success Stops Feeling Meaningful?

Jermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success. Then that definition stopped fee

Why Most AI Copywriting Fails to Persuade

AI knows a tremendous amount about copywriting. The real challenge is getting it to produce the right copy for the right audience. In this episode, I talk with Tyler Coo

Why Live Streaming Could Become Marketing’s Next Big Shift

Live streaming is moving far beyond concerts, webinars, and basic social broadcasts. In this episode, I talk with John Petrocelli, founder and CEO of Bulldog DM, about h

Stop Selling, Dammit: Why Pressure Is Killing Your Deals

The harder you chase a sale, the more buyers tend to pull away. Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts,

How to Stop Building a Business That Owns You

What if your business is actually stealing your freedom? Josh Anderson sits down with entrepreneur Justin Lund to discuss the lessons he learned through addiction, recov

The Revenue Trap: Why More Income Doesn’t Always Create Wealth

Most entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap. After making his first million dollars, Phil found himself during the 2009 fina

Stop Buying Yourself a Job: How to Build a Business Buyers Actually Want

Are you building a valuable company, or have you simply created a demanding job for yourself? Muriel Touati, founder of Exit 3D Studio, joins me to explain the structura

How Zapier Really Started: YC Rejection, $100 Beta, and AI’s Big Shift

Wade Foster, CEO and co-founder of Zapier, walks through the real origin story of how a hackathon project in Missouri became a $200M+ automation platform powering thousan

The Strategy That Turns Experts Into Authorities

What if your book was not just something you sold, but one of the most powerful marketing tools your business could ever have? In this episode of Making BIG Shifts, Josh

The Career Trap Almost Every High Performer Falls Into

Most high performers don’t burn out because they fail. They burn out because they succeed at the wrong game. In this episode of Making BIG Shifts, Josh Anderson sits dow

The $1M Mistake That Taught This Founder to Focus

In this episode of Making BIG Shifts, host Josh Anderson sits down with Graeme Barlow, four-time founder, CEO of Iversoft, and founder of FounderLink and Barlow Consultin

How LESS Work Made Him DOUBLE The Money

In this episode of Making BIG Shifts, Jonathan David Lewis, President and Partner at McKee Wallwork and author of The Rebuilders, shares why the best leaders know when to

How To FIX Your Entire TEAM In 1 HOUR Only

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dusty Holcomb, leadership strategist, founder and CEO of Arcqus Group, and host of the Leadership

Why Sounding UNIQUE Is Killing Your Business

In this episode of Making BIG Shifts, host Josh Anderson sits down with Barry LaBov, founder of LaBov Marketing Communications and Training and author of The Power of Dif