Making BIG Shifts

He Built an $800M Business Without Chasing Sales. Here's How.

Growing a business doesn’t always mean becoming a better salesperson. Sometimes it means becoming so good at serving people that they start doing the selling for you. P

Why Nobody Remembers Your Presentation, and How to Fix It

Being louder doesn't make you more persuasive. Robert Begley, communication strategist and author of Voices of Reason, joins me to break down what actually makes communi

Winning Complex Healthcare Deals: Positioning, Buying Groups & the Cost of Inaction

Why do good healthcare products still get stuck in endless meetings, delayed decisions, and deals that suddenly disappear? Fred Sheffield has spent his career helping he

Your Business Is Successful. So Why Are You Still Trapped in It?

Most entrepreneurs start businesses because they want freedom. Years later, many discover they’ve created the exact opposite. In this episode, I sit down with Luke Mardi

50 Buyers, 3 Years and One Exit: What It Really Takes to Sell a Business

Most entrepreneurs spend years thinking about how to build a business. Far fewer think seriously about what it takes to leave one. Chris Slocumb built her agency over m

Does Your Business Actually Own You?

Most entrepreneurs start businesses because they want more freedom. Then the company grows, the team grows, the responsibilities grow, and suddenly every important decis

Why More AI & Data Won’t Automatically Grow

More AI. More data. More technology. But does any of that automatically create more revenue? Not even close. I sat down with James Roth, CRO of ZoomInfo, for a wide-ra

When Should You Quit? A 7-Time Founder on Pivoting, Failure & Finding Product-Market Fit

Entrepreneurs are constantly told to keep going. But what happens when persistence becomes stubbornness? Nuri Otus has built seven companies, experienced successful piv

Stop Relying on Referrals Build a Sales Pipeline You Can Actually Predict

Referrals are fantastic, but they shouldn’t be your entire growth strategy. I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses

Big Risks, Failure & Gritt: What It Takes to Win In Business

Big results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn? Shawn Burcham went from labeling boxe

Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth

Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have. I sit down with J

What Do You Build After Success Stops Feeling Meaningful?

Jermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success. Then that definition stopped fee

Why Most AI Copywriting Fails to Persuade

AI knows a tremendous amount about copywriting. The real challenge is getting it to produce the right copy for the right audience. In this episode, I talk with Tyler Coo

Why Live Streaming Could Become Marketing’s Next Big Shift

Live streaming is moving far beyond concerts, webinars, and basic social broadcasts. In this episode, I talk with John Petrocelli, founder and CEO of Bulldog DM, about h

Stop Selling, Dammit: Why Pressure Is Killing Your Deals

The harder you chase a sale, the more buyers tend to pull away. Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts,

How to Stop Building a Business That Owns You

What if your business is actually stealing your freedom? Josh Anderson sits down with entrepreneur Justin Lund to discuss the lessons he learned through addiction, recov

The Revenue Trap: Why More Income Doesn’t Always Create Wealth

Most entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap. After making his first million dollars, Phil found himself during the 2009 fina

Stop Buying Yourself a Job: How to Build a Business Buyers Actually Want

Are you building a valuable company, or have you simply created a demanding job for yourself? Muriel Touati, founder of Exit 3D Studio, joins me to explain the structura

How Zapier Really Started: YC Rejection, $100 Beta, and AI’s Big Shift

Wade Foster, CEO and co-founder of Zapier, walks through the real origin story of how a hackathon project in Missouri became a $200M+ automation platform powering thousan

The Strategy That Turns Experts Into Authorities

What if your book was not just something you sold, but one of the most powerful marketing tools your business could ever have? In this episode of Making BIG Shifts, Josh