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Fashion & Beauty · Sonia Elyss

lipservice with Sonia Elyss

by Sonia Elyss

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.

Latest episodes

Showing 20 · updated from the feed

Ep 29. The Real Way to Get PR + Protecting Your Social Media Against Hackers | Solo Episode with Sonia

Today's episode tackles three essential topics that have been on my mind, and trust me, you'll want to take notes. I'm breaking down my recent experience landing PR comp

Oct 31 2024
36 min

Ep 28. Building Beauty Different: How MOB Beauty's Co-Founder, Alisha Gallagher, Created True Community Through Conscious Beauty

Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beaut

Oct 24 2024
49 min

Ep 27. From Viral Mascara Reviews to Multi-Million Dollar Businesses: Kelly Rose Sarno's Unfiltered Journey in Beauty Content Creation

Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion

Oct 17 2024
53 min

Ep 26. Talent Agency Secrets Revealed: Beauty Creator Success with Illuminate Social CEO Becca Bahrke

Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social,

Oct 10 2024
46 min

Ep 25. Creator Hotline Q&A: Building Relationships for Long-Term Success

Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for   beauty content creator

Oct 8 2024
10 min

Ep 24. From Beauty Influencer to Brand Builder: Rudi Berry's Journey in Content Creation

Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her

Oct 3 2024
52 min

Ep 23. Latina Beauty Creators Rising: Hilda Franco's Journey from Micro Influencer to Sephora Partnership

In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discov

Sep 19 2024
45 min

Ep. 22 From Authenticity to Bora Bora: Navigating the Beauty Creator Journey with Michelle York

Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected jou

Sep 12 2024
1 h 02 min

Ep 21. Shedding Imposter Syndrome with Amanda Frisch (@amandafrischbeauty)

Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a pass

Jul 25 2024
43 min

Ep 20. How Creators Can Build A Beauty Product Business (Without the Risk!) with Blanka CEO, Kaylee Lieffers

Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of ri

Jul 18 2024
29 min

Ep 19. The Key to Effective Negotiation & Communication with Rachel Anise (@beautyprofessor)

Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with conten

Jul 11 2024
55 min

Ep 18. Sonia’s 39th Birthday (a solo episode)

Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude.  — If you like the podcast, you'll love connecting with Sonia directly

Jul 1 2024
12 min

Ep 17. Showing Up As Your Authentic Self and Living Life Online with Krysten Wags (@krysten_wags)

Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her

Jun 27 2024
52 min

Ep 16. Five Questions with Kailey Waskall of @occupationbeauty & All About Spark Ads on the Creator Hotline

Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online person

Jun 20 2024
50 min

Ep 15. From Creator to CEO, How Susan Yara Sees the Influencer Marketing Industry

Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss impo

Jun 13 2024
47 min

Ep 14. Five Questions with @ElenaDuqueBeauty and Lipservice Creator Hotline

Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media

Jun 6 2024
38 min

Ep 13. How To Roll With The Punches and Evolve As A Content Creator with Brand Marketing Specialist, Evelyn Brown

After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator

May 30 2024
40 min

Ep 12. Carving Out A Niche After 30 Years in Beauty With Leah Hundsness of Maxine’s Revenge

After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers

May 23 2024
56 min

Ep 11. Behind the Curtain of Beauty Brand Marketing with Diane Saw

Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beaut

May 9 2024
45 min

Ep 10. The Year Of ‘Yes’ With Over 50 Beauty Creator Cherie @seaswan6

The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cheri

May 2 2024
39 min

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About lipservice with Sonia Elyss on Reason.fm

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