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Non-Profit · Mary Petersen

Hey Fundraiser!

by Mary Petersen

Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing. Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and built a methodology that closes 5 and 6-figure gifts in months, not years, by going deep with a focused portfolio instead of chasing volume. If you've ever frozen up before an ask, stared at a "wish list" of donors with no idea who to call first, or wondered why the industry keeps telling you a major gift takes 18 months to close, this is your show. You'll leave every episode with one clear thing to do on Monday morning. Hit follow and start building real momentum.

Latest episodes

Showing 20 · updated from the feed

Your Donor Isn’t Stuck. Your Cultivation Strategy Is.

#50 trending · Non-Profit

Is your donor really stuck, or is your cultivation strategy stuck? In this episode of Hey Fundraiser!, Mary explains the difference between a touch and a move, and why ac

Oct 9
19 min

Stop Selling Programs: How to Position Offers and Outcomes So Donors Understand Them

If your major gift opportunities sound like a menu of programs, you may be unintentionally teaching donors to restrict their giving. In this episode of Hey Fundraiser!, M

Oct 2
40 min

You Found a Great Major Gift Prospect. Now How the Heck Do You Get in the Door?

You found the perfect major gift prospect. Great capacity, strong giving history, real connection to your mission...and they will not respond. In this episode of Hey Fund

Sep 25
21 min

If I Had to Build a Major Gift Program From Scratch, Here’s Exactly What I’d Do

If Mary walked into a nonprofit tomorrow and had one year to build a major gift program from scratch, what would she do first, what would she ignore, and where would she

Sep 18
31 min

How to Inspire Unrestricted Major Gifts and Build Donor Trust

Why do donors happily fund programs but hesitate to fund the people, systems, and infrastructure that make those programs possible? In this episode of Hey Fundraiser!, Ma

Sep 11
36 min

5 Questions I Get As a Major Gift Coach

How many times can you follow up with a donor before you become annoying? How do you actually know when it’s time to ask? What happens if you ask for too much? Do you nee

Sep 4
33 min

Fundraisers: It’s Time to Make an Ask for Yourself

What if the professional development line in your budget isn’t an expense, but one of the smartest revenue investments your organization can make? In this episode, Mary s

Aug 28
34 min

Why Your Best Fundraiser Is About to Quit (And How to Stop It)

Your best gift officer is going to get a recruiter's call this quarter. What happens next was decided by how you led this quarter. This week I'm sharing a sess

Aug 21
38 min

Red Flags: How to Spot the Wrong Fundraising Help Before You Pay For It

  Should you hire a fundraising coach or a consultant? Most fundraisers pay for the wrong one. In this episode, Mary breaks down the real difference: a consultant hands

Aug 14
28 min

Ask Better Questions. Raise More Money

What should you actually talk about at a Small Table? In this episode, Mary breaks down one of the biggest mistakes nonprofits make when they finally get the right donors

Aug 7
33 min

The Four-Hour Major Gift Program: What Busy Executive Directors Should Do and What They Can Ignore

Executive directors are pulled in a thousand directions, but major gifts still need focused attention. In this episode, Mary shares a practical strategy for leaders who h

Jul 31
34 min

How to Prep your CEO for a Major Gift Meeting

 CEOs play a crucial role in major gift fundraising, but not all of them are natural fundraisers. In this episode, we’ll discuss how to prepare and coach your CEO for maj

Jul 24
42 min

Special Episode: Mary answers YOUR Fundraising Questions

This is a different kind of episode, and it might be one of Mary's favorites yet! No theory, no framework from the top down. Just three real questions sent in by fun

Jul 22
41 min

I Just Taught My First Small Table Intensive. Here's What Happened

In this episode, I walk you through what we built together and answer the six questions that came up in the room, because I guarantee you're asking them too. Does th

Jul 17
33 min

Ask Once, Thank for 180 Days: The Year-End Strategy Nobody Talks About

Your year-end success is being decided right now. Not by your appeal letter, not by your Giving Tuesday plan, but by what you're doing with your top donors today. In

Jul 14
33 min

The Summer Move that Makes Your Year-End Easy

Most fundraisers treat summer like the slow season. That's the mistake. Summer is the single best relationship-building season of the year, and what you do with your

Jun 26
31 min

How One AFP Chapter Creatively Supported Its Members

Mary shares highlights from her keynote at the AFP Santa Barbara and Ventura Counties Summer Symposium, a full morning with 110 fundraisers built entirely around major gi

Jun 19
48 min

How to Activate Your Board for Major Gifts (Without Making Them Hate You)

Mary teaches the board fundraising framework from Small Table Big Philanthropy — the one that works because it doesn't ask board members to do anything that feels li

Jun 12
43 min

Summer Cultivation: Your Best Season for Major Gift Development

Mary makes the case for summer as the most strategic cultivation season of the year. She covers the summer small table strategy (the backyard dinner, the outdoor lunch, t

Jun 5
13 min

What to Say When Major Donors Say 'I Need to Think About It'

Mary teaches from What to Say and her 25+ years of major gift experience on the single most common response to a major gift ask. This episode breaks down the in-the-momen

May 29
13 min

Chart trend

Position in the Non-Profit chart (US), last 90 days.

#9
all-time peak
4
days in the top 10 since Nov 2024

Chart positions

Where Hey Fundraiser! ranks today in each Apple Podcasts chart (US, Oct 12, 2026).

#116 ▼ 51 Non-Profit US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I’m a major gift fundraiser who stumbled onto Mary’s podcast looking for resources on discovery work. I listened to the August 21 episode about “Your fundraiser is about to quit.” I found this to be a great episode to think about metrics to hold myself accountable for my own work success. Sometimes your official metrics leaving you feeling less than, when maybe the problem is the metrics aren’t a solid foundation to be measuring your work against.

773mdd · Sep 2026

I come back to this podcast when I need a clear next step with calm, confident encouragement. Thanks, Mary!

carlynfrench · Mar 2026

I’m super impressed with the quality of information shared by Mary. Anyone new to major gifts or even seasoned fundraisers can get nuggets of pure gold. Thank you for sharing your expertise, Mary!

TxMcQ · Sep 2025

When I’m feeling a bit overwhelmed or uninspired, I listen to Mary’s podcast and it’s always the boost I need to get my fundraising mojo back.

ptn2722 · Sep 2025

We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.

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About Hey Fundraiser! on Reason.fm

Here you find the Apple Podcasts chart positions of Hey Fundraiser!, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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