Haunted Attraction Network

NEWS: why Halloween is becoming premium

At HHN this year, the premium tiers sold out first. Premium Scream Night, a capacity-capped evening at $399 a head, sold out on both of its dates. The R.I.P. guided tour,

NEWS: haunted houses are the roller coasters of fall

It's Pumpkin Spice Week, and the theme park season is nearly all open too. In this week's newsletter: every major U.S. theme park Halloween event is either running or ope

NEWS: Movie tickets broke records. Are haunt tickets next?

Movie tickets broke records this summer, showing that people are still paying to go out. They're choosing cheaper formats, and a haunt ticket sits much closer to a movie

NEWS: Quality vs. Quantity: Universal and Six Flags Split Halloween

Between Midsummer Scream and earnings week, this issue is dense. Disney, Six Flags, and United Parks dropped earnings, and the news is positive overall for our industry.

NEWS: Treatonimics - Guests Want Memorable, Not Cheap

Hershey has a name for the economy we've been describing all year: Treatonomics, "a consumer trend in which people prioritize joyful, memorable experiences and generosity

NEWS: People Are Ready To Buy Halloween Now

Guests are ready to buy Halloween in July. That's the takeaway from Mars' annual Tricks, Treats and Trends report, which put consumer numbers on trends we've been trackin

NEWS: Halloween is less than 3 weeks away

The theme park industry spent years training guests that September and October were worth a visit, and it worked so well that Halloween is now the anchor of the entertain

NEWS: The K-Shaped Economy Comes for Halloween

Welcome to the circus! July 5th marks the official countdown to Halloween in the US, and the theme for 2026 is shaping up to be carnival. Bath & Body Works is the second

NEWS: Comcast Splits as Universal Bets Big on Halloween

Halloween is having a moment, and Universal is here for it. Comcast announced it will split into two companies, with the entertainment half, NBCUniversal, anchored by its

NEWS: A Haunt Sells Memories, Not Scares

Two threads land on themes we keep circling back to: who you're selling to and what you're selling is changing. Families are one of the three groups still spending on att

NEWS: What 52,000 Hires Mean For Your Haunt

Spirit Halloween announced it will hire over 52,000 seasonal associates, the largest hiring event in the company's history. Most Americans don't go to a haunted house, bu

NEWS: Who Is Still Spending on Attractions?

Our job is to entertain people. How they want to be entertained, though, might be changing. New data from PGAV and Integrated Insight show that the audience for paid attr

NEWS: Why haunts Are Becoming Scream Parks

Haunts and theme parks are facing similar challenges in entertaining guests: the connective tissue between the big moments is what makes the day (or night) work. In this

NEWS: Why Haunts Are Weaving Food Into The Story

Last week I attended IAAPA Honors, and my biggest takeaway was something I saw last year: F&B as narrative. From LA Haunted Hayride's Cider Mill to Scarehouse Windsor's d

NEWS: What Disney and Six Flags Tell Haunts About Fall

Both Disney and Six Flags posted strong earnings this week, and while haunts are a few steps removed from the major theme park operators, it tells us something useful: gu

NEWS: Trends shaping the 2026 Halloween season

It was a slow news week after the rush of Halfway to Halloween, but a few major trends are emerging that could shape this Halloween season. In this issue: -Dead Man's Par

NEWS: Halloween Creep hits a new record

Halloween creep is officially here. Mickey's Not-So-Scary Halloween Party returns to the Magic Kingdom on August 7th, the earliest start date in the event's history. But

NEWS: How Haunters are Celebrating Halfway to Halloween

It's Halfway to Halloween week, and haunters nationwide are celebrating. The Spooky Swap Meet is taking over Heritage Square Museum in LA, the East Coast Haunters Convent

NEWS: ECHC, Retail Creep, & 1,000 Disney layoffs

The East Coast Haunters Convention is less than two weeks out, and this week's HAN newsletter has your full guide to haunt tours, the show floor, seminars, and the Saturd

NEWS: Transworld 2026 - The Full Recap

TransWorld's Halloween & Attractions Show wrapped up Sunday in St. Louis, and this week's newsletter is dedicated to the full recap. We spoke with 16 vendors across the s