Floral Guild Radio

Episode 17: Flowering with Reverence, a Conversation with Jackie Newns of Red Seeds Floral

Today we're getting to know Jackie Newns of Red Seeds Floral, a spiritual director/conselor turned event florist based in Wyncote PA, right outside of Philadelphia.  Jack

Episode 16: Siblings in Business Together with Liz and Tim Shea of Grow Wild Studios

In this episode, we sit down with Liz and Tim Shea of Grow Wild Studios at their beautiful design space in Malvern PA.  This sibling duo likes to joke that they accidentl

Episode 15: Pursuing Sustainable Luxury Event Design with Annie Pertes of Wildbird Flowers

Today we're getting to know Annie Pertes of Wildbird Flowers, a farmer florist in Bucks County, Pennsylvania.  Annie gives us a candid look at what it's like to be in Yea

Selling Wholesale Flowers as a Micro Urban Flower Farm with Elise Hanks of Terra Luna Herbals

In this episode you'll get to know one of the talented and dedicated farm members of the Philadelphia Floral Guild.  Elise Hanks owns and operates Terra Luna Herbals, a m

Quality Control in the Local Flower Supply Chain

This episode is all about quality control in the local flower supply chain.  To share some insight on this topic, Katy Beene, market manager for the Seattle Wholesale Gro

Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers

Today we are hearing the story of how Jessica Cummings built her floral event business, We Are Wildflowers.  Jess has had a unique approach to growing her business slowly

How Retail Florists Can Sell More Local Flowers

Attention Florists! We're back with another episode on how to sell local flowers, this time with a closer look at building a retail customer base who understands what l

How to "Sell Local" to Event Clients with Ellen Frost from Local Color Flowers

Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a lively chat about how to "sell local".  As a florist working exclusively with locally

Flower Camps for Kids and Other Community Building Ideas from Grace McDonald at Flower Clvb

In this episode, I'm chatting with Grace McDonald from Flower Clvb, a fun little floral studio in West Philly.  Grace is a builder of strong community and an advocate for

On Growing Up In a Flower Shop and Three Decades in the Biz with Rose Oland of Mullica Hill Floral Co.

In this episode, I'm chatting with Rose Oland from Mullica Hill Floral Co, a florist shop that has been in business for 37 years.  Rose and her mom who founded the shop a

Being an Eternal Novice and Defining Your Sustainable Floral Business with Emalee Lally of Bird Seed Florals

Today we're chatting with Emalee Lally, owner of Bird Seed Florals.  Emalee has been a stalwart supporter of the Philadelphia Floral Guild since day one.  Her design styl

Tips for Selling Flowers Wholesale with Scott Shepherd

We're back on air with a conversation about selling flowers wholesale.  This episode is geared more towards flower farmers, but might be a fun peek behind the scenes for

Flower Math Part 5: Being Team Players

Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops.  An informat

Flower Math Part 4: Delivery and Handling Fees

Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops.  An informat

Flower Math Part 3: Quality Tiers

Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops.  An informat

Flower Math Part 2: Product Shrink

Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops.  An informat

Flower Math Part 1: Price Per Stem

Ellen Frost, owner of Local Color Flowers in Baltimore, joins host Jennie Love for a five part series focused on key drivers of flower math for floral shops.  An informat

Floral Guild Radio Trailer

Welcome to Floral Guild Radio, where each episode explores another aspect of sustainable floristry and producing flowers commercially.  This podcast captures the voices a