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© 2021 Female Startup Club
Female Startup Club presents
Female Startup Club
Want access to the best knowledge, tips, tactics and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired and take action to get what you want out of your startup. Find more on our website: www.femalestartupclub.com
October 16, 2021
The concept of starting at the end: Female founders should speak up when it comes to money goals.
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on or Female Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
October 14, 2021
Contour Cube™’s Sarah Forrai sold 20k worth of product during her launch after her TikTok video went viral amassing (6M views!)
Today we are learning from Sarah Forrai, the female founder of Contour Cube™ which you might be familiar with on TikTok. From 3D printed prototype to sell out success the revolutionary facial icing product Contour Cube is now TikTok famous having been viewed by over 25M people, gaining a global customer base and a following of over 150K. The Australian designed Contour Cube™ is a facial icing tool that has been uniquely designed to sculpt your face, de-puff eye bags and address your facial skincare needs from breakouts to fine lines.We’re talking through her launch where she generated 20k and sold out of her products, how she’s capitalising on her TikTok strategy and what she’s doing when it comes to copycats. LINKS WE MENTION:Contour Cube's Female Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club Website: Website:
October 12, 2021
Britta Cox shares her secrets to building AQUIS & selling millions of units each year (after 31 years in the game)
Today we’re learning from Britta Cox who is the founder behind a brand I am sure you’ve heard about - AQUIS. She started this brand in 1990 which makes it almost as old as me and she’s still showing up everyday as excited as ever to learn and expand and grow which is truly something special to see. We’re talking through her journey in the early years when she was literally faxing her manufacturing company and taking out ads in the newspaper to sell her products through to today being a brand that’s partnered with folks like Kourtney Kardashian. I think we can all take some key insights and learnings from Britta’s laser focus on building this brand, her resilience and approach to keep building this company and what she would do differently if she were starting this thing again tomorrow. To rewind a little bit: Britta felt like her hair routine was holding her back instead of helping her. Her haircare routine meant tons of time wasted washing her hair and waiting forever while it dried. She didn’t want rough terry towels that cause breakage and she also didn’t want to wait hours for her to air dry or be damp enough to blow-dry. That all changed when she had her aha! moment, taking note of the high-performance fabrics found in ski wear that rapidly wick away moisture to keep skiers dry. From that inspiration, Britta developed the first AQUIS hair towel. It was lightweight and easy to use, with a proprietary microfiber called AQUITEX™ that rapidly wicks water away from hair. She had found her time-saving solution. This innovation led to the original hair turban shape. 20 years later, with a full line of Rapid Dry Hair Wraps and Towels selling over a million units every year, AQUIS continues to champion the message that less is more for hair—focusing on hair when it’s at its weakest (when it’s wet) to protect vulnerable strands and lock in strength. LINKS WE MENTION: AQUIS HAIR's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club Book:
October 9, 2021
5 steps to building an impactful community in 2021 with tips from ex Glossier community lead Kim Johnson (solo episode)
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on or Female Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
October 7, 2021
Top advice for Entrepreneurs building fashion swimwear brands in 2021 with MIKOH Founder, Oleema Miller
Today we’re learning from a swimwear entrepreneur about how she’s built her brand and what she attributes the success to, Oleema Miller. MIKOH is the bikini brainchild of Oleema and Kalani Miller, the California born & bred sister duo. The sisters were raised as a family of creatives and surfers inspiring their authentic love for the ocean. Founded in 2009, MIKOH was conceptualized from the simple idea of the lack of fashion forward, modern swimwear in the industry and the passion for all things surrounding travel, surf, and beach culture. LINKS WE MENTION: Oleema's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club MIKOH: Podcast :
October 5, 2021
Mimi Ikonn on selling more than 1,000,000 units of The 5 Minute Journal (& why Tim Ferris uses it daily)
Today we are learning from a dear friend of mine, Mimi Ikonn. She is a woman of many talents and has founded multiple successful businesses such as Luxy Hair which she bootstrapped through to an exit a few years ago, Love Hair, and in more recent years Intelligent Change. A company that creates products to enrich your life like daily gratitude planners and productivity planners. You might be familiar with their 5 minute journal that is frequently used by people like Tim Ferris and Hailey Bieber and has sold more than a million units worldwide. I loved our conversation so much, Mimi has a view on business and life that we can all take inspiration from. I hope you loved the episode as much as I do and if you’re feeling generous please do take the time to share this with someone in your life who would benefit, or shout loudly about it on social media! We love it when you do that.LINKS WE MENTION: Intelligent Change's Mimi's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
October 1, 2021
How to differentiate your fashion brand in a saturated market & why you shouldn’t make what already exists, with DONNI founder Alyssa Wasko
Today on the show we are chatting with Alyssa, the founder of Donni. Rooted in comfort and born out of the need of a creative outlet to cope with grief, Alyssa founded the Los Angeles-based brand DONNI in 2009 after the death of her father, Donald. Established first as a brand that created oversized scarves designed to be worn in countless ways, DONNI has now grown into a lifestyle brand offering ready-to-wear, accessories and jewelry. Years later, DONNI remains dedicated to empowering women with wardrobe essentials that make them feel confident and comfortable in their own skin.In this episode we’re going through what it's been like to bootstrap a brand for more than 10 years, how to stand out in the fashion industry and what entrepreneurs should keep in mind when they’re starting a business in today’s world. LINKS WE MENTION: DONNI's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
September 30, 2021
Omsom is the rowdy Asian pantry brand founded by two Vietnamese-American sisters that sold out in 72 hrs after launch... Here’s how with Vanessa Pham
Today on the show we are learning from Vanessa, one of the co-founders behind Omsom. We chat through how she validated and landed on what their product was going to be, what made them sell out in 72 hours after launch (and multiple times since then) as well as some of her key pieces of advice peppered throughout. If you haven’t met Omsom yet, they bring proud, loud Asian flavors into your home kitchen. Vanessa and Kim Pham are first-generation Vietnamese-American sisters who started Omsom to reclaim the cultural integrity of Asian cuisines that are often diluted in the mainstream grocery aisle. They partner with iconic Asian chefs to craft rip-and-pour starters with all the specialty sauces, seasonings, and aromatics needed for specific Asian dishes. LINKS WE MENTION: Omsom's Omsom'sVanessa's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
September 28, 2021
She sold her business for $105 Million in less than 3 years. This is Michelle Cordeiro Grant’s inspiring story (with tactical insights!)
We’ve got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It’s crazy but the story is even crazier. I don’t want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours. LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée. But it’s more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores). Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love.LINKS WE MENTION:Michelle's Female Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
September 25, 2021
I used the the 1% Method to grow Female Startup Club’s podcast 4125% YoY
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on or Female Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
September 23, 2021
This Gen-Z brand asked 5000 teens what they wanted from a skincare company, and then created exactly that, with Shai Eisenman
Today we are learning from Shai, the founder of Bubble. We’re talking through the approach they took with community and a specific blueprint for how they actually got 5000 teens involved before launch, they use gene pap too btw - which I thought was really cool - and a few thoughts on fundraising and why we should question what’s being celebrated in the media.If you haven’t heard of it just yet, Bubble is a skincare brand for teens that’s replace those brands we’ve been using for decades, while being super fun. Highly recommend checking them out on tiktok. it’s definitely a vibe. When I asked Shai what she would do with $1000 no strings attached cash, she immediately said market research on the platform perksy - which was a first time being mentioned - if you would like $1000 no strings attached cash remember we just kicked off our monthly cash giveaway and you can put yourself forward by going to.LINKS WE MENTION: Bubble'sBubble's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club Podcast:
September 21, 2021
This DTC brand grew 500% last year through a partnership with SoulCycle & QVC, with Curie’s Sarah Moret
Today we’re learning from Sarah, the founder of Curie. Launched in 2018, Curie is a female-owned direct-to-consumer brand that sells clean, performance-based body care products. They are on a mission to make clean, safe, and effective products for people who move. We’re chatting through the bootstrap to funding model, how to get on QVC and why you should prioritise building your network - which of course is cue for me to mention our private network for cpg entrepreneurs, hype club. Do come join us! LINKS WE MENTION:Curie's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club Newsletter by Newsletter byBoo:
September 18, 2021
FLO Founder Brianna Bitton on what it takes to develop a world first PMS gummy vitamin
Today we are learning from Brianna Bitton, Founder of Flo, the first ever PMS gummy vitamin. We’re chatting about investment, we are chatting about Tiktok and what she would have done earlier in the biz if she were to start again tomorrow. If you’ve missed the memo, we’re giving away $1000 to small biz owners at the moment in partnership with flowium, head to to get in the mix and send it to the entrepreneurs in your life! Lets get into it, this is Brianna for female startup club LINKS WE MENTION: Brianna's 10% Off Code: GOFLOFemale Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
September 16, 2021
Part 6. I’m giving away a $1000 Small Business Grant (in cash) every month
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on or Female Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club Check out the Secret Leaders Podcast here:
September 14, 2021
How Lil Ahenkan (aka Flex Mami) built her empire, Flex Factory, through deep conversations talking about sex, life and everything in between
It has been a hot minute! But I am back in action after 2 weeks of not recording any eps for the first time in 18 months and holy frikken moly. But I’m so proud to be bringing you this episode. It’s with a friend of mine, who you probably have seen on the likes of Instagram doing her super cool things. Lil is Australia’s favourite woman. Truly. It’s a big call, I know, but she’s definitely one of mine and I know a lotta folks who agree with me. My bet is she’s about to be one of yours. She’s a dj, podcasters, best selling author, diy guru, hilarious instagrammed as well as entrepreneur. And a damn good one, at that. So in this episode let us take you behind the scenes into her story, but first - and if you haven’t been blessed with her content on Instagram - just pop on over. Have a quick peek. Have a lol. Do some critical thinking and then come on back to listen to how she’s built her colourful world and business, Flex FactoryLINKS WE MENTION: Lil Ahenkan's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected] Startup Club
September 11, 2021
Greatest Hits: Isabel Aagaard of LastObject on How to acquire 40,000 email subscribers + the learnings of a Kickstarter campaign that generated $1.3M in funding
Joining me on the show today is Isabel Aagaard, one of the co-founders behind sustainable startup LastObject. LastObject is creating sustainable reusable alternatives to replace single use items in your bathroom like the Q tip, tissues and cotton pads with many more to come. A big part of this episode is talking about the incredible kickstarter campaign that put them on the map, reaching their goal in just 22 minutes and going on to raise $1.3M over the following months. We dig into how they built their email database and how much it cost to acquire the initial 40,000 subscribers.LINKS WE MENTION:LastObject’s Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected]
September 9, 2021
Greatest Hits: From a secret side hustle to a certified B Corp buzzing business, with Beekeeper’s Naturals Founder Carly Stein
Joining me today is Carly Stein, the founder behind Beekeepers Naturals.Founded by Carly Stein in 2017, Beekeeper's Naturals is an innovative company on a mission to reinvent the medicine cabinet. Using unique remedies from the beehive (like royal jelly and propolis), the beekeeper-led team is committed to providing the cleanest, most powerful solutions to modern health issues—like brain fog, chronic stress, poor sleep, and scratchy throats. Unlike competitors, they apply scientific rigor to their product development and commit to third-party pesticide testing to ensure they’re creating natural remedies that actually deliver.This has been one of my favourite episodes to date, Carly has such a special story and shares so much of the actual how of building her company, you’re going to get plenty of valuable pieces of gold throughout so make sure you’ve got a notepad and pen handy! LINKS WE MENTIONBeekeeper’s Naturals Beekeeper’s Naturals by Eric Weinstein by By Ali & Taimur Abdaal by Patrick O’Shaughnessy by Ray Dalio Female Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected]
September 7, 2021
Greatest Hits: Kinfield’s Founder Nichole Powell on Leadership, validating your product in 3 steps & creating with integrity
Joining me on the show today is CEO and Founder of Kinfield, Nichole Powell. Launched in 2019, Kinfield makes Great Essentials for the Great Outdoors—effective, plant-powered skincare and body products made from ingredients that are safe for both people and planet. They believe in a happier, healthier tomorrow through more time in the great outdoors, and are creating products you actually need to make the most of your time in nature, whether you're in the backcountry or your own backyard.We’re talking about what makes a sustainable company and how they tackle things like packaging when trying to do better for the planet, Nichole’s 3-step process to validating the idea and her lessons learned along the way being a venture backed, female entrepreneur. LINKS WE MENTION:Book: Book: Female Startup Club's Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected]
September 4, 2021
Greatest Hits: Maeva Heim of Bread Beauty Supply - how to launch exclusively into Sephora
Joining me on the show today is Maeva Heim, founder of Bread Beauty Supply. Or Bread for short. Now, I Actually met Maeva by chance last year when I was in Melbourne visiting a friend and I recognised her voice from a podcast I’d listened to her speak on before and the rest is history - now she’s here with us sharing her story. But, back to the episode - Bread is the best shampoo alternative and co-wash for kinky, curly, coily hair. We’re talking about how she took a third door approach to launch exclusively with Sephora and what she’s learned so far while we have a few giggles along the way. LINKS WE MENTION: by David J Schwartz : Building a Business When There Are No Easy Answers by Ben Horowitz books Bread Beauty Supply Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected]
September 2, 2021
Greatest Hits: Ghia founder Melanie Masarin on how she launched a wickedly cool booze-free beverage that’s on the tip of everyone’s tongue
Joining me on the show today is Melanie Masarin, Founder of the spirited booze free brand, Ghia.A Glossier alum, Melanie launched her brand earlier this year during the pandemic and it’s been on the tip of everyone’s tongue ever since. We talk about the lightbulb moment she decided she was going to launch an aperitif, what actually happens in the lead up to the launch, the steps to doing a friends and family round and how her special vision was brought to life through branding and language. With a super cute background story that involves Italy, her grandmother and all the good things in life Ghia has quickly grown into a brand that’s needed in our social lives, now more than ever. LINKS WE MENTION:Female Startup Club's Private Facebook GroupSay hello to Doone: [email protected]
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© 2021 Female Startup Club