Designing Tomorrow: Creative Strategies for Social Impact artwork

Non-Profit · Eric Ressler

Designing Tomorrow: Creative Strategies for Social Impact

by Eric Ressler

Designing Tomorrow explores a new playbook for modern social impact leaders and brands to reach their true impact potential.    Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress? Imagine your impact with truly sustainable revenue and resources. With deeper community engagement and relationships. With more influence in your social impact category.   Hosted by Eric Ressler, Founder & Creative Director of Cosmic, with co-host Jonathan Hicken, Executive Director of the Seymour Marine Discovery Center, each episode dives into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. Go beyond high-level concepts to specific tools and tactics you can use today.   Watch on YouTube or listen to new episodes each Tuesday.  Let’s design a better tomorrow, together.Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/ Designing Tomorrow is a registered trademark of Design By Cosmic, Inc. 

Latest episodes

Showing 20 · updated from the feed

Museums Can Be a Force for Social Change

Plenty of people still picture a museum as a quiet building with art on the walls and a staff whose job is to guard what's inside. Victoria Munro, Executive Director

Oct 6
41 min

What to Take and Leave From Design Thinking and the Scientific Method

Social impact teams are happy to experiment. Where they struggle is admitting when the experiment fails. Jonathan and I dig into what design thinking and the scientific m

Sep 29
33 min

Learning Isn't What's Slowing Philanthropy Down

Philanthropy takes heat for being slow to move money, and learning usually gets the blame.  Katherine Haugh, founder of the Convive Collective and a learning partner to

Sep 22
48 min

Your Difference Is the Superpower

Sandy Gould has spent 36 years studying where people's "superpowers" come from, and his answer is simple: the thing that makes you different is the same thing that l

Sep 15
48 min

Run Your Nonprofit Like a Scientist

Every leader in the social impact space has failures. But we rarely talk about them. We brush over them, reframe them, paper over them. Michelle Moog-Koussa thinks that&a

Sep 8
43 min

If Only They Got Us, They'd Fund Us

Every nonprofit leader has told themselves the same story: if funders just understood us, they'd fund us. Eric and Jonathan make the uncomfortable case that misunder

Sep 1
40 min

Don't Coast on Your Momentum

Most leaders know how to fight through a crisis. Almost nobody's ready for the moment things start working. That's where Jonathan finds himself. Five years int

Aug 25
33 min

You Design Your Culture. Here's How

Is culture something you design, or does it emerge from the people you hire? I think you design it, through the decisions you make every day. Jonathan thinks it starts wi

Aug 18
35 min

Decisions Are Being Made For Us, Not With Us

Two camps are forming around AI in the social impact space. One says boycott it. The other says you're already behind. Meanwhile, the biggest decisions are being mad

Aug 11
46 min

How to Avoid the Executive Bottleneck Trap

I have this problem, and I have it bad. At Cosmic I'm the bottleneck on more things than I should be, holding onto work because explaining it feels slower than just

Aug 4
33 min

Get Seen, Get Supported

Nonprofit leaders want more people to see their work, but almost none of them want to be the one posting about it.  Saralynn Finn and I dig into what changes once you ge

Jul 28
36 min

Claiming Your Role in the Social Impact Ecosystem

Every social impact leader believes in their mission. Funders assume that too. What they actually want to know is why you, specifically, over the ten other orgs working

Jul 21
30 min

What Would Have to Be True?

Sarah Newkirk became executive director of the Land Trust of Santa Cruz County in the middle of a capital campaign, the same week Jonathan Hicken took over at the Seymour

Jul 14
42 min

Drafting Our Strategic Dream Teams

There's a push right now to democratize strategic planning. Survey the community, poll the staff, put the big calls to a vote.  I get the instinct, but it goes too

Jul 7
36 min

Money in Motion, Not Money Warehoused

There's a number treated like gospel in philanthropy: the 5% annual payout private foundations are required to hit. It was written into law as a floor.  Kristin Tod

Jun 30
37 min

Your Most Durable Asset Is Still Your Website

Everyone keeps predicting the death of the website. First it was social, now it is AI. But it is still the one channel you actually own and control, which is exactly what

Jun 23
34 min

Can Business Actually Be a Force for Good?

For the last 50 years, we've operated under a single dominant idea: the purpose of business is to maximize shareholder value. But what if this whole era of extractio

Jun 16
44 min

The Real Cost of Playing It Safe

Jonathan recently learned that the Seymour Center is about to absorb a permanent new expense in the $150,000 to $200,000 range. On a $2.2 million operating budget, that&a

Jun 9
30 min

Feelings Don't Drive Change

Most social impact campaigns are built on two ingredients: information and emotion. The data makes the case. The storytelling makes people care. But caring, on its own, h

Jun 2
35 min

Say What You Actually Believe

Most social impact leaders got into this work because they care deeply about the mission, not because they wanted to be public figures with opinions. But that instinct to

May 26
31 min

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