Dealer Talk With Jen Suzuki

Customers Don't Buy When They're Convinced. They Buy When They're Confident.

Customers don't buy when they've been convinced. They buy when they feel confident. After listening to thousands of dealership calls, Jen Suzuki has noticed a pattern:

She Mortgaged Her House to Buy a Dealership. Here's What Ivette Built.

What does it take to keep growing when automotive retail is becoming more complex not less? Ivette Dominguez Drawe began her career selling BMWs. When the opportunity c

Customers Liked You. So Why Didn't They Show Up?

Have you ever finished a conversation with an internet future buyer and thought, "That went really well" only to never hear from the customer again? Here's the harder q

Your Managers Hold Meetings. But Can They Actually Train?

Have you ever walked out of a morning meeting thinking, "Damn, that was a great meeting" only to watch everyone return to the exact same behaviors by lunchtime? That is

The Invisible Work Behind Higher Approvals

Two service advisors can work in the same dealership, see the same customers, recommend the same repairs and get completely different results. Why? It may have very lit

Stop Mastering the Comeback to Sales Objections. Master the Conversation with Jen's Tips!

There are things being said on dealership sales floors every single day that we need to retire. "What offers have you received?" "Who else are you shopping?" "What

Salespeople, Before You Ask for the Appointment, Do THIS!

I've listened to thousands of dealership phone calls, and there's one moment I hear over and over: "Do you have the vehicle?" "Yes." "Great. When can you come in?"

Stop Selling the Car They Asked About | Expand the Buy & Win More Deals

The first car a customer asks about is rarely the one they actually buy. So why do so many salespeople build the entire opportunity around ONE vehicle? A customer cal

The More You Talk, The Less They Buy | The Sales Skill Most Car Salespeople Get Backwards

What if the thing you think makes you better at selling is actually costing you deals? In this episode of Dealer Talk with Jen Suzuki, sales coach and trainer Jen Suzuk

How Character Built the Preston Automotive Group Founder, Dave Wilson | The Moments That Built a Leader!

What really creates a great leader? It's probably not what you think. In this episode of Dealer Talk, I sit down with Dave Wilson, founder of Preston Automotive Group

The Most Overlooked Skill in Automotive Sales is the Walk-around | Stop Showing Cars. Start Selling Lifestyles!

Have you ever made it all the way to the desk only to hear... "I just need to think about it." Most salespeople blame the numbers. The trade. The payment. The manager.

The Confidence Advantage Every Service Advisor Needs

Most advisors think they need more traffic. They don't. They need stronger conversations. In this episode, I'm breaking down one of the biggest reasons advisors hit a

The Financing Conversation Every Advisor Should Master

Most service advisors assume price is the problem long before the customer ever says it. That's where profit disappears. In this episode, Jen Suzuki challenges one of

She Built One of the Best Service BDC Teams I've Ever Seen

When people think about a Service BDC, they usually picture someone answering phones and setting appointments. Emma Cole saw something completely different. When she

Inside Dealer 20 Groups: What Top Operators Are Talking About Right Now

Everybody wants to know what the best dealerships are doing differently. So I went straight to someone who sees them every day. In this episode, I sat down with Joel

Inside Matador AI: What the Fastest-Growing Dealers Are Doing Differently

AI is everywhere right now. But here's the question that really matters... Why are some dealerships getting great results while others are frustrated and wondering if

Nobody Ever Showed Me The Way. That's Why I've Dedicated My Career To Helping Others Find Theirs.

People hear me teaching every week. They see the energy, the passion, the coaching, and now AI innovation. But they don't always know where it came from. In this specia

The Hard Truth About Leading Dealerships Today with John Inman, CEO McCurley Dealerships

For nearly 30 years, John Inman, CEO McCurley Dealerships has helped lead one of the Pacific Northwest's most respected dealership groups. But this conversation isn't abo

Logic Explains. Emotion Closes! Sell More with Me!

The best salespeople don't win because they know the most features. They win because they understand people. In this episode of Dealer Talk with Jen Suzuki, we dive int

Why AI Infrastructure Matters to Your Dealership

What do AI data centers have to do with leadership in car dealerships? A lot more than most people realize. In this thought-provoking episode of Dealer Talk with Jen