Dealer Talk With Jen Suzuki

17 Dealerships and Still Hungry: Inside Michael Brown's Leadership on Building Empire Automotive Group

Michael's operation has grown to 17 dealerships, but what stood out to me in this conversation wasn't the size of Empire Automotive Group. It was how intensely he still t

Just Google Us Book: Jay Mealey, Top Dealer on Trust, Leadership, and the Next AI Revolution

What does it take to build a dealership confident enough to tell customers, "Just Google Us"? Jen Suzuki sits down with longtime client and friend Jay Mealey, author of

Before You Call That Internet Lead… Take 60 Seconds

What if the best thing you could do when an internet lead comes in is NOT immediately pick up the phone? Give me 60 seconds. In this episode of Dealer Talk with Jen S

The Service Drive Problem Your Team Could Have Caught 3 Days Ago

What if the biggest service problems your dealership faces aren't happening when the customer arrives? What if they started days earlier? In this episode of Dealer Ta

The First 90 Seconds: What GM's & Service Managers Should Be Coaching

What if one of the biggest opportunities to improve CSI, service retention and work approvals happens before the MPI is even completed? In this episode of Dealer Talk w

Stop Calling Internet Leads Before You Do This

What if the biggest mistake with an internet lead happens before you even say hello? In this episode of Dealer Talk with Jen Suzuki, I'm breaking down why I want salesp

Would Your Customers Wait Until You're Back?

What makes a customer call the dealership and ask for YOU? It's usually not one incredible service visit. It's the little moments that stack up over time. In this epi

Customers Don't Buy When They're Convinced. They Buy When They're Confident.

Customers don't buy when they've been convinced. They buy when they feel confident. After listening to thousands of dealership calls, Jen Suzuki has noticed a pattern:

She Mortgaged Her House to Buy a Dealership. Here's What Ivette Built.

What does it take to keep growing when automotive retail is becoming more complex not less? Ivette Dominguez Drawe began her career selling BMWs. When the opportunity c

Customers Liked You. So Why Didn't They Show Up?

Have you ever finished a conversation with an internet future buyer and thought, "That went really well" only to never hear from the customer again? Here's the harder q

Your Managers Hold Meetings. But Can They Actually Train?

Have you ever walked out of a morning meeting thinking, "Damn, that was a great meeting" only to watch everyone return to the exact same behaviors by lunchtime? That is

The Invisible Work Behind Higher Approvals

Two service advisors can work in the same dealership, see the same customers, recommend the same repairs and get completely different results. Why? It may have very lit

Stop Mastering the Comeback to Sales Objections. Master the Conversation with Jen's Tips!

There are things being said on dealership sales floors every single day that we need to retire. "What offers have you received?" "Who else are you shopping?" "What

Salespeople, Before You Ask for the Appointment, Do THIS!

I've listened to thousands of dealership phone calls, and there's one moment I hear over and over: "Do you have the vehicle?" "Yes." "Great. When can you come in?"

Stop Selling the Car They Asked About | Expand the Buy & Win More Deals

The first car a customer asks about is rarely the one they actually buy. So why do so many salespeople build the entire opportunity around ONE vehicle? A customer cal

The More You Talk, The Less They Buy | The Sales Skill Most Car Salespeople Get Backwards

What if the thing you think makes you better at selling is actually costing you deals? In this episode of Dealer Talk with Jen Suzuki, sales coach and trainer Jen Suzuk

How Character Built the Preston Automotive Group Founder, Dave Wilson | The Moments That Built a Leader!

What really creates a great leader? It's probably not what you think. In this episode of Dealer Talk, I sit down with Dave Wilson, founder of Preston Automotive Group

The Most Overlooked Skill in Automotive Sales is the Walk-around | Stop Showing Cars. Start Selling Lifestyles!

Have you ever made it all the way to the desk only to hear... "I just need to think about it." Most salespeople blame the numbers. The trade. The payment. The manager.

The Confidence Advantage Every Service Advisor Needs

Most advisors think they need more traffic. They don't. They need stronger conversations. In this episode, I'm breaking down one of the biggest reasons advisors hit a

The Financing Conversation Every Advisor Should Master

Most service advisors assume price is the problem long before the customer ever says it. That's where profit disappears. In this episode, Jen Suzuki challenges one of