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Marketing · OptimizeRx

Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing

by OptimizeRx

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Contra Indicated challenges conventional thinking in healthcare and pharmaceutical marketing through candid conversations with OptimizeRx leaders and industry experts. Each episode explores artificial intelligence, behavioral science, omnichannel strategy, predictive analytics, real-world data, audience targeting, HCP engagement and patient engagement—revealing how smarter healthcare marketing can drive meaningful action and measurable behavior change.

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Latest episodes

Showing 2 · updated from the feed

Episode 102: Dissecting the Mindset Behind Reach: “Only One Message? Feels Like a Reach.”

What does it really mean to reach someone? In Episode 2, Mike Rousselle is joined by Sarah Bast and Mike Palladino to dissect the mindset behind reach, explore why health

Sep 11
32 min

Episode 101: The End of Reach-Based Healthcare Marketing

Is reach really the best measure of healthcare marketing success—or simply the easiest? In Episode 1, Mike Rousselle and guests challenge the industry’s obsession with re

Sep 11
30 min

Chart positions

Where Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing ranks today in each Apple Podcasts chart (US, Sep 24, 2026).

#193 NEW Marketing US

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About Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing on Reason.fm

Here you find the Apple Podcasts chart positions of Contra Indicated: Unconventional Conversations on AI, Behavior, and Healthcare Marketing, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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