CMO Confidential

Kip Knight | What B2B and B2C Marketers Can Learn From Each Other

A CMO Confidential Interview with Kip Knight, the founder of CMO Coaches and operating partner at Thomvest Ventures, formerly the President of H&R Block Retail and CMO of

Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 2

A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). In Part 2, Bob shares thoughts on where marketing dolla

Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 1

A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). Bob shares thoughts on the rapidly evolving marketing l

Kipp Bodnar | Why Judgement & Taste are Key Advantages in an AI World

A CMO Confidential Interview with Kipp Bodnar, CMO of HubSpot and author of the newly released book, "Loop: A New Growth Model for an AI-First World." Kipp discusses wh

Michael D'Esopo | Why CMOs are Losing Influence: The Trust Trade-Off

A CMO Confidential Interview with Michael D'Esopo, CEO of Lippincott, formerly the President and Director of Brand Strategy. Michael shares research on more than 500 seni

Emily Frager | Communications and PR are Having a Moment

A CMO Confidential Interview with Emily Frager, Chief Client Officer at FleishmanHillard, board member of USC Annenberg Center for PR, formerly CMO of Lennar Ventures.

Aneesh Dhawan | The AI Trust Gap in Research and What to Do About It

A CMO Confidential Interview with Aneesh Dhawan, the Co-Founder and CEO of Knit, an AI Native Research Firm. Aneesh shares toplines from Knit's AI Trust Survey of 150+

Rishad Tobaccowala | A Leading Futurist Takes Stock of 2026

A CMO Confidential Interview with Rishad Tobaccowala, author of "Rethinking Work," formerly the President of Starcom and the Publicis Chief Strategy & Growth Officer. Ris

Kristin Wozniak | Too Much Data & Not Enough Thinking - Are You Following Goodhart's Law?

A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media. Kristin discu

Maryam Banikarim | What CMO's Talk About Behind Closed Doors

A CMO Confidential Interview with Maryam Banikarim, Chair of The Wall Street Journal CMO Council, Co-Founder of The Longest Table, and 5-time CMO. Maryam discusses how

Neal Mann | AI Agents as Teammates - Are You Really Ready to Work Together?

To celebrate our 175th episode, we sit down with Neal Mann, CEO and Co-Founder of NOAN (an AI-native fact layer business), formerly the Global Head of Transformation at A

Dr. Ed Dobbles | Research and Analytics in an AI World

A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evol

Brent Rivard | Why Are So Many Marketers Ignoring the $8.3 Trillion Market Hiding in Plain Sight?

A CMO Confidential Interview with Brent Rivard, co-founding Partner of Geezer Creative, previously CMO of Internova Travel and President of Mass Minority. Brent shares hi

Aarron Spinley | The Concept of Customering - Is Technology Overwhelming the Customer Experience?

A CMO Confidential Interview With Aarron Spinley, Director at the Field Bell Institute and Author of "The Customering Method." Aarron discusses his belief that customer

Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape

This week on CMO Confidential, we are revisiting one of our favorite conversations with Rob Ward from January of 2026. A CMO Confidential Interview with Rob Ward, co-fou

Michael Treff | A Mid-Year Update From the B2B Front Lines

A CMO Confidential Interview with Michael Treff, the CEO of Code and Theory. Michael shares his belief that the ambiguity in markets is here to stay, why traditional B2B

Drew Pinto | Time to Think About Architecture

A CMO Confidential Interview with Drew Pinto, EVP and Chief Revenue and Technology Officer of Marriott International. Drew discusses the concept that architecture and dat

Dr. David Bray | Managing the Geopolitical Landscape

A CMO Confidential Interview with Dr. David Bray, Distinguished Fellow and Chair of the Accelerator with the Alfred Lee Loomis Innovation Council and bipartisan advisor o

Joe Gagliese | What Does Social First Even Mean & Is It Right For You?

A CMO Confidential Interview with Joe Gagliese, Co-Founder and CEO at Viral Nation, a full-service digital and social agency.  Joe discusses the concept of social as "th

Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines

A CMO Confidential Interview with Mike Kaput, the Chief Content Officer at SmarterX and Marketing AI Institute and co-host of "The Artificial Intelligence Show." Mike sh